Experience

Final Mile

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jun 2019 - Present

  Final Mile is a multifaceted business focused on all things digital. We own, invest in or act as an agency for several e-commerce businesses. Our start-up brands include: - www.beeglue.co.nz - Where we use the magical PropÓleo Propolis, to create products to sort tricky problems. - www.inversehair.com - A hair conditioning kit that uses using patented ice core technology to naturally condition your hair. - www.dropitauctions.com - A clever app that drives urgency by running 60s reverse auctions on retailers websites. - www.calocurb.com - The only product in the world using Amarasate, an extract from New Zealand hops that is proven to reduce your appetite.



Brands.co.nz

• New Zealand
• Manufacturing
• 1 - 100 Employee

• Co-Founder

  • Jan 2013 - Present

  Born and ripened in Hawkes Bay, The Brand Outlet, now known as brands.co.nz, sprang to life in 2013. Where you start is never where you end up! We initially started importing branded clothing into New Zealand and sold this through pop up stores throughout the country. Now we stock over 15,000 different products in our fulfilment centre in Hawkes Bay selling through our website www.brands.co.nz. We are one of New Zealand’s leading e-commerce stores delivering an amazing range of brands at amazing prices while providing exceptional service.



Buy Brands

• Founder

  • May 2011 - Jan 2013

  Buy Brands Ltd is an importer specialising in the importation of branded goods from sources in the USA, Asia & Europe supplying New Zealand retailers with bargains for their customers. Buy Brands Ltd is an importer specialising in the importation of branded goods from sources in the USA, Asia & Europe supplying New Zealand retailers with bargains for their customers.



Farmlands Co-operative Society Limited

• Retail
• 500 - 600 Employee

• Category Manager

  • May 2011 - Jan 2012

  Farmlands Group is a co-operative society that is New Zealand's largest rural retailer. I managed the Large Animal Nutrition and Pet Food categories. Being responsible for promotional planning, improving trading margin and negotiating with suppliers to yield better trading terms. Farmlands Group is a co-operative society that is New Zealand's largest rural retailer. I managed the Large Animal Nutrition and Pet Food categories. Being responsible for promotional planning, improving trading margin and negotiating with suppliers to yield better trading terms.



The Warehouse Ltd

• Buyer

  • Jan 2008 - May 2011

  The Warehouse is New Zealand's largest general merchandise retailer. Roles Held include: Buyer - Outdoor Furniture, BBQs & Large Plastic Storage Assistant Buyer - Household Appliances & BBQs Key achievements: • Negotiation of significant cost of good reductions • Development and launch of a new lighting range • Range review of light bulbs and creation of an “eco-bulb” zone in all stores • Development and launch of a new novelty appliances range The Warehouse is New Zealand's largest general merchandise retailer. Roles Held include: Buyer - Outdoor Furniture, BBQs & Large Plastic Storage Assistant Buyer - Household Appliances & BBQs Key achievements: • Negotiation of significant cost of good reductions • Development and launch of a new lighting range • Range review of light bulbs and creation of an “eco-bulb” zone in all stores • Development and launch of a new novelty appliances range



Forum Products Ltd

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Account Manager

  • 2004 - 2007

  Forum Products is a distributor of a range of speciality, functional food ingredients along with some commodities Reporting to the Director of the Food Division I was responsible for increasing trading margin by managing and developing current and potential customers. Product areas that I was responsible for included bakery, beverages, confectionary, blenders, distributors, as well as some meat and seafood customers in the UK and Ireland. Key Achievements: • Increased trading margin in business that I managed by 30% • Increased turnover in business that I managed by 20% • Managed a project with a major multi-national from pilot plant stage through to launch and post launch. • Developed the market of an ingredient from <1T to 200T/annum • Managed a number projects from 1st visit through to launch and post launch • Developed a tool that enables simple quoting.



Griffins Foods Ltd

• Food and Beverage Services
• 1 - 100 Employee

• Senior NPD Technologist

  • 2002 - 2005

  Based at the Lower Hutt biscuit & cracker manufacturing plant I was responsible for all new product development (NPD) projects for the factory, I worked closely with personnel from marketing, finance, planning, production and quality to ensure that NPD projects were delivered on time. During my time within the product development team I worked on numerous projects, a number of which I managed from concept through to launch. Products that I launched include branded crackers, branded biscuits, a new ‘better for you’ product range, and supermarket brand crackers. Two products from the “better for you” range that were awarded New Zealand Food Awards for innovation.