Experience

Belkin

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Director EMEA

  • Feb 2022 - Present

  Responsible for developing and executing Belkin marketing strategy for the EMEA market. Reporting direct to the VP of Global Marketing, i foster integration among cross-functional team members (brand, product, sales, & regional marketing) to elevate our E-commerce, social, mobile/app marketing programs regionally through customer-centric, user-journey focused omni-channel marketing, amplified with effective media planning and execution. Strategic leader for brand awareness, lead generation, business development and partner development for the region, i collaborate with centralised support teams in the U.S. as well as manage local vendors to effectively create both inbound and outbound campaigns to meet marketing and sales goals. Show less



SHOWA Group

• United States
• Wholesale
• 100 - 200 Employee

• VP Marketing EMEA, Americas & Oceania

  • Nov 2018 - Jan 2022

  Lead and provide strategic direction to global marketing team of 7 staff; expand and mentor international marketing organisation in line with a €2.5M budget. Harness influence to engage with Board / CxO-level stakeholders securing buy-in to strategies aimed at securing aggregate sales increases across all products categories alongside customer acquisition, retention and loyalty. Enhance marketing performance by championing digital marketing practices, MarTech and automation systems; utilise awareness of B2B marketing funnel while disseminating data from campaigns to provide insights. SHOWA brand advocate, ambassador and company culture role model.▪ Own and oversee the execution of global marketing strategy and operations across all channels.▪ Manage the global budget, resources, and prioritisation of initiatives, ensuring USP is clearly defined and compelling to support customer acquisition, retention and loyalty.▪ Drive new product launch strategy toward coherent and effective growth of our global turnover in new products.▪ Develop a successful mix of in/out bound marketing strategy, to generate leads through Marketing funnel from MQL to SQL.▪ Locate and define new process improvement opportunities to optimize marketing conversion performance and effectiveness: Pardot, Salesforce, website, AdWords, social media, SEO, PR, content.▪ Ensure the data driven tech-focused Marketing culture is fully functioning, identifying technology gaps, correct level of talent in place to ensure information and communication technologies synchronize.▪ Expand, lead and mentor an international marketing organisation in Europe and USA with 7 marketers.▪ Extract insights from complex data sets, do business analysis and turn them into action-oriented initiatives to fuel sustainable growth.▪ Liaise with board members, C-Level, sales leaders, local business stakeholders, cross-functional teams collaborating to implement and report initiatives across market business units. Show less

• VP Marketing EMEA

  • May 2012 - Nov 2018

  Collated and interpreted executive strategies for conversion into ready-to-sell campaigns using technology-enhanced platforms, driving brand awareness throughout EMEA. Led two marketers and annual marketing budget of €750k to maintain efficiency and secure value for money. Defined marketing strategy to support sales; led competitive analysis, segment targeting, product positioning and campaign execution to generate demand and qualified leads.VISION, STRATEGY, LEADERSHIP & EXECUTION▪ Design and led global re-branding and corporate positioning under one brand SHOWA Worldwide; developed PR strategy to build brand awareness and brand presence in all approved media.▪ Produce and implemented branding guideline across all communication successfully creating a cohesive strategic look and message company wide.▪ Define the appropriate marketing strategy & planning to support sales objectives including competitive analysis, targeted segment, product positioning and execution of campaigns to generate demand and qualified leads.▪ New website project management lead to launch 3 regional websites in 11 languages, all synchronized with SalesForce CRM. ▪ Pioneer a breakthrough product launched strategy and successfully launched 6 products per year, improving product penetration by 12%.▪ Develop metrics to track success on marketing activities and sales activities to improve ROI. TEAM DEVELOPMENT/MANAGEMENT▪ Led staff of 2 marketers and manage annual marketing budget for more value creation and expenses efficiency.▪ Be a role model for the company culture and a brand representative.▪ Manage appropriate Marketing resources to support execution of the sales and marketing strategy. Show less



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• EMEA Channel Marketing Manager

  • May 2011 - May 2012

  Developed and implemented European channel programme (and associated marketing strategies) for partners to enhance faster sales execution and national account level:• Measured and reported on channel campaigns while drawing insights from data to enhance performance.• Created end-to-end demand generation marketing communications strategies and activities.• Contributed to critical channel incentives and channel partner event marketing activities throughout EMEA.• Ensured alignment of message ensuring consistency across channel assets. Show less

• Marketing Manager Fall Protection

  • Nov 2009 - May 2011

  Designed and managed marketing frameworks for strategic business unit and overseas execution of strategy; authored and implemented high-impact marketing plan for European fall protection:• Implemented growth and performance marketing strategies, with a focus on customer acquisition and retention.• Created and managed wind energy microsite for segment focus and lead generation.• Monitored and minimised EMEA marketing expenditure in line with a €160k budget.• Facilitated successful product launches across Europe. Show less

• Export Marketing Coordinateur

  • Jan 2008 - Nov 2009

  Wrote robust marketing plan alongside strategic business units to drive regional implementation within a €150k budget; key conduit between sales management, MBU and Central Marketing:• Developed and executed export marketing and communications targeting Russia, the Middle East and Eastern Europe.• Adopted digital marketing techniques to drive brand awareness, including engaging email and newsletter content.• Played key role scoping and managing ten annual export trade shows.



SOLO Group

• France
• Textile Manufacturing
• 1 - 100 Employee

• International Marketing Coordinator

  • Jan 2006 - Dec 2007

  Mission : Channel marketing management with Exclusive partners in Europe ▪ Creation « Pack Marketing » for all exclusive partners ▪ Design and content management of the Packs (purchasing, product portfolio, Marketing, corporate) ▪ Execution and follow up of the European marketing plan ▪ Control and monitoring of Coop Budget ▪ Design of marketing sales tools and material ▪ Organisation of trade show and sales convention ▪ Global brand harmonisation & implementaion Mission : Channel marketing management with Exclusive partners in Europe ▪ Creation « Pack Marketing » for all exclusive partners ▪ Design and content management of the Packs (purchasing, product portfolio, Marketing, corporate) ▪ Execution and follow up of the European marketing plan ▪ Control and monitoring of Coop Budget ▪ Design of marketing sales tools and material ▪ Organisation of trade show and sales convention ▪ Global brand harmonisation & implementaion



Prestige Finance

• Paris, Ile-de-France, France

• Advisory in patrimonial structuring

  • Sep 2004 - Aug 2005

  Sales expert in fiscal solution to reduce tax income using patrimonial fiscal solution. Auditing, analyzing and advising on adequate solutions and support you throughout the process investing in real estate. Sales expert in fiscal solution to reduce tax income using patrimonial fiscal solution. Auditing, analyzing and advising on adequate solutions and support you throughout the process investing in real estate.