Experience

Energy Communications UK&I
• Ireland
• Advertising Services
• 1 - 100 Employee
• Account Director

  • Jul 2022 - Present


AD Design Dublin

• Ireland
• Design Services
• 1 - 100 Employee

• Account Director

  • Oct 2019 - Apr 2022

  AD Design is a specialist sign studio that works with top architects, brand designers and marketers to develop, produce and install signage, environmental graphics and wayfinding systems. By using higher grade materials, the business has built a reputation for superior quality that attracts clients like AIB, Google, Huawei, Microsoft, Ryanair, and Twitter. AD Design is a specialist sign studio that works with top architects, brand designers and marketers to develop, produce and install signage, environmental graphics and wayfinding systems. By using higher grade materials, the business has built a reputation for superior quality that attracts clients like AIB, Google, Huawei, Microsoft, Ryanair, and Twitter.



Originate Creative

• Ireland
• Design Services
• 1 - 100 Employee

• Account Director

  • Jun 2014 - Jun 2019

  When you are busy managing a global business or developing a groundbreaking office campus, you need an Account Director who will go the extra mile to ease your workload and build your brand. A person who can take ownership of a brief and consistently deliver the results you desire. A go-to guy who will thank you for every new creative challenge and keep pushing boundaries to win you attention. As your lead on branding projects, you can trust me to run a smooth process from start to finish. Mostly you'll hear from me with a progress report or a new idea to keep you ahead. In Originate I had a crossover role that suits my mix of commercial and creative skills. As well as keeping the creative process on track, I did the copywriting and significant art direction on my projects. Achievements Kennedy Wilson: Named the Capital Dock development. Scripted and art-directed the launch video. Wrote copy for the offices brochure that led to a full pre-let. Oversaw design of campus wayfinding. Ronan Group: Scripted and co-produced Spencer Place video and slide deck for a record property deal with Salesforce. Brochure for Vertium (Amazon HQ) raised the bar for property marketing in Ireland. Aerogen: Repositioned this pioneering export brand with a brand refresh, global advertising concept, sales and tradeshow materials and website upgrades. DCU Alpha: Managed the naming and launch of DCU's innovation campus. Art directed their website, brochures and video and wrote all copy. Beechfield Care Group: Created a new brand architecture and visual identity. Drove conversions with facebook and adwords campaigns. Hines: Launched Central Plaza as the place "Where the City Connects" with videos, brochures, website and instagram, resulting in a pre-let by WeWork. Hibernia REIT: Created a family of office brands that put Windmill Qtr on the map. Show less



Kylemore Services Group

• Marketing Manager (contract)

  • Apr 2013 - Apr 2014

  KSG is Ireland's fastest growing at-work contract catering business. Their young marketing team needed a shot of mentoring to raise morale and performance. Through daily coaching, new PO & WIP systems and a fair sharing of the group's 100 sites my people gelled and grew into their roles. KSG were frontrunners in brining day-fresh seasonal produce into corporate canteens. To highlight this USP and increase at-work dining, our team rolled out a Food Events roadshow in partnership with Keelings, Bord Bia, The Happy Pear and Grow It Yourself. In the universities, we raised student engagement with food festivals and a new social media strategy. Working with Slater Design and our in-house nutritionist and executive chefs, we launched 'Eat Right Live Right', an employee wellness program, across fifty sites. And we provided marketing and interior design support for 14 new restaurant openings. Personal Achievements - Naming, brand identity and social media for new high street burger brand: SoMa - Development of brand signage and packaging for new cafe brand: Leopold Coffee House - Development of brand signage and for new casual dining brand: Noah & Co - Art direction of website and branding for new nutrition program: EatRightLiveRight - Identity for fine-dining concept: Chef's Table - Design of new Sourcing Wall concept (incl art direction of farm photoshoots nationwide) - Revamp of POS across 100 sites - Introduction of music systems to selected restaurants Show less



Longwave

• Japan
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing

  • 2012 - 2014

  longwave was my freelance business. Collaborating with independent groups of web developers, graphic artists and video specialists I handled marketing communications (incl blogs, reports, seo, video, social) for Archer Recruitment, Mummie Plants, Oesophageal Cancer Fund and Exhibit. longwave was my freelance business. Collaborating with independent groups of web developers, graphic artists and video specialists I handled marketing communications (incl blogs, reports, seo, video, social) for Archer Recruitment, Mummie Plants, Oesophageal Cancer Fund and Exhibit.



Gaumina Ireland (now Mediapark)

• Digital Strategy & Content

  • Aug 2010 - Jul 2012

  Gaumina was the biggest web/digital agency in the Baltics, renowned for developing large corporate websites and for its engaging use of interactive content, illustrations & animations. In Ireland they had operated as a third-party supplier to local agencies - my role was to oversee a shift in strategy, build direct relationships with end-clients and drive early adoption of social media. Key Clients: Saint Gobain, Arnotts, Lifestyle Sports, Mummy Pages, The Digital Hub, Carlsberg. Gaumina was the biggest web/digital agency in the Baltics, renowned for developing large corporate websites and for its engaging use of interactive content, illustrations & animations. In Ireland they had operated as a third-party supplier to local agencies - my role was to oversee a shift in strategy, build direct relationships with end-clients and drive early adoption of social media. Key Clients: Saint Gobain, Arnotts, Lifestyle Sports, Mummy Pages, The Digital Hub, Carlsberg.



The POP Company

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Commercial Director

  • 2007 - 2009

  The POP Company were Ireland's most innovative point-of-purchase specialists, responsible for influencing millions of impulse buys every year. I was key point-of-contact for senior-level store designers in Ireland's major retail groups (Musgrave, BWG Foods, Gala), working with them to constantly enhance their in-store experience and drive spur-of-the-moment sales. I also headed our Digital Design Department. The POP Company pioneered the use of digital screens in Irish retail stores and have installed hundreds of them nationwide. I oversaw the creation of their multimedia content and animations. Show less

• Account Manager

  • 2006 - 2007

  Originate Creative is a boutique branding agency specialising in high-end graphic & packaging design. I managed accounts, wrote sales copy and ran branding workshops for Pfizer, Appleby Jewellers, Horse Racing Ireland, McInerney Homes, Park Developments and Irish Heritage Trust. Originate Creative is a boutique branding agency specialising in high-end graphic & packaging design. I managed accounts, wrote sales copy and ran branding workshops for Pfizer, Appleby Jewellers, Horse Racing Ireland, McInerney Homes, Park Developments and Irish Heritage Trust.



Eborgroup (Spain)

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• In-Store Marketing Division Director

  • 2004 - 2006

  I set up a new retail display division from scratch, communicating 100% through Spanish. Recruited and managed a 6-person team and established a roster of manufacturing partners. Our team surpassed initial targets, quickly winning contracts from major brands: Franke, Grupo Planeta, Pfizer, Akzo Nobel Coatings, Ideal Standard, Coty Astor, Camper. I set up a new retail display division from scratch, communicating 100% through Spanish. Recruited and managed a 6-person team and established a roster of manufacturing partners. Our team surpassed initial targets, quickly winning contracts from major brands: Franke, Grupo Planeta, Pfizer, Akzo Nobel Coatings, Ideal Standard, Coty Astor, Camper.


Kleerex Ireland (Perfix)
• Sales & Marketing Manager

  • 1994 - 1999