Experience

Baringa

• United Kingdom
• Business Consulting and Services
• 700 & Above Employee

• Head of PR

  • Jan 2022 - Present

  I am setting up the media relations function at Baringa, a worldwide management consultancy employing two thousand people across four continents. In my first year I have put processes, evaluation and training in place. I have also worked with colleagues across marketing and the business to help create integrated marketing campaigns whose PR elements include exclusive, data-led stories in Time Magazine, the Financial Times, Bloomberg, and more. I am setting up the media relations function at Baringa, a worldwide management consultancy employing two thousand people across four continents. In my first year I have put processes, evaluation and training in place. I have also worked with colleagues across marketing and the business to help create integrated marketing campaigns whose PR elements include exclusive, data-led stories in Time Magazine, the Financial Times, Bloomberg, and more.



World Gold Council

• United Kingdom
• Mining
• 1 - 100 Employee

• Communications Consultant

  • Mar 2021 - Jan 2022

  I worked on a contract basis at the World Gold Council, the market development organisation for the gold industry. My responsibilities included communications for EMEA markets; being PR lead on Gold Demand Trends, the organisation's flagship report; and wider consultancy work. I worked on a contract basis at the World Gold Council, the market development organisation for the gold industry. My responsibilities included communications for EMEA markets; being PR lead on Gold Demand Trends, the organisation's flagship report; and wider consultancy work.



TMF Group

• Netherlands
• Financial Services
• 700 & Above Employee

• Director of corporate communications

  • Jun 2017 - Jan 2021

  I developed and implemented communications strategy for TMF Group, a firm operating out of more than 80 jurisdictions worldwide. I led a team spread across three continents. Responsibilities included public relations, social media, thought leadership and content marketing. I led PR successes including TMF Group appearing on the front page of the New York Times, as well as several mentions in the Wall Street Journal, and tier one publications in China, the UK, France, and beyond. I set up a global content marketing team. Within the first year our content output doubled - and new business leads generated through content increased by 350%. Show less



CIMA

• United Kingdom
• Accounting
• 400 - 500 Employee

• Director of reputation and communication

  • Dec 2016 - Jun 2017

  I was comms lead for CIMA during its integration with the American Association of CPAs.I led the creation of CIMA's 2016 annual report, increasing engagement while reducing its budget by 25%, through focussing on a "web first" strategy.I supervised the editorial process for "Financial Management" magazine, a publication distributed to 100,000 CIMA members.I continued to run the press team, and co-ordinate executive comms and speeches.

• Media and Communications Manager

  • Nov 2014 - Dec 2016

  I worked for CIMA, the world's largest professional body of management accountants. During the period I managed CIMA's press team, the organisation twice gained its most successful year for press coverage.



Storm Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • May 2012 - Oct 2014

  After joining Storm as a senior account manager I was promoted to account director, with responsibility for the firm's B2B accounts, and managing a team of seven. Storm's B2B clients range from big-name brands to niche but entrepreneurial SMEs. After joining Storm as a senior account manager I was promoted to account director, with responsibility for the firm's B2B accounts, and managing a team of seven. Storm's B2B clients range from big-name brands to niche but entrepreneurial SMEs.



Chartered Institute of Personnel and Development

• London, United Kingdom

• Freelance press officer

  • Feb 2012 - May 2012

  I worked as a freelance PR for the Chartered Institute of Personnel and Development. Secured coverage in media outlets including the Today Programme and BBC Breakfast. I worked as a freelance PR for the Chartered Institute of Personnel and Development. Secured coverage in media outlets including the Today Programme and BBC Breakfast.



RSM Tenon now RSM UK

• Accounting
• 300 - 400 Employee

• National Media Relations Manager

  • Mar 2011 - Feb 2012

  Responsible for managing public relations for two of the four service lines of the UK's 7th-largest accountancy and professional services firm. While at RSM Tenon I generated more than 50 national broadsheet articles, including a full-page article in the Financial Times. A campaign I planned and delivered gained more coverage than rival campaigns from two of the "Big Four" accountancy firms. Responsible for managing public relations for two of the four service lines of the UK's 7th-largest accountancy and professional services firm. While at RSM Tenon I generated more than 50 national broadsheet articles, including a full-page article in the Financial Times. A campaign I planned and delivered gained more coverage than rival campaigns from two of the "Big Four" accountancy firms.



London Probation Trust

• Media relations officer

  • Jul 2008 - Feb 2010

  Worked as a press officer in the largest probation organisation in the country. Due to the controversial nature of London Probation's work, I did a large amount of crisis communications, often liaising with national broadcast media. However, I also helped institute a proactive media relations push, designed to highlight some of the many positive achievements of this important service. Worked as a press officer in the largest probation organisation in the country. Due to the controversial nature of London Probation's work, I did a large amount of crisis communications, often liaising with national broadcast media. However, I also helped institute a proactive media relations push, designed to highlight some of the many positive achievements of this important service.



3 Monkeys Communications

• London, United Kingdom

• Account Manager

  • 2008 - 2009

  Worked at 3 Monkeys, one of the UK's top consumer PR agencies, on accounts including Scottish Widows, Travellex, and the Science Council. Worked at 3 Monkeys, one of the UK's top consumer PR agencies, on accounts including Scottish Widows, Travellex, and the Science Council.



salt PR

• Senior Account Executive

  • 2005 - 2006