Experience

My Loud Speaker

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • 2007 - Present

  Made in Strathcona Campaignwww.MadeinStrathcona.com-Developed a 5-year strategic marketing plan for the SBIA, focused on shifting public perception of the neighbourhood. Through a campaign, I effectively drew foot traffic and new businesses to join the area.-Created and developed the ‘Made in Strathcona’ brand and promoted it through various elements include website, media planning and buying, public relations, social media and public tours.-Created and developed an interactive map that showcased the thriving businesses within the neighbourhood, which could be searched by key sectors that the BIA wanted to attract such as cafes, restaurants, breweries and locally made goods.-Designed 15 life-sized ‘Destination Pins’ to promote local business properties.-With limited resources, I catered the messaging to earned media, and created value for their target with topics such as “supporting local” and “hidden gems”-Campaign received over 15 million impressions from over 30 media outlets including television, print and digital.-12,000 page views over the course of three weeks.Love Your Eyes Campaignwww.weloveyoureyes.ca-Developed a multi-year marketing plan with the greater goal of creating the “Licensed Optician” brand well known and trusted across Canada.-Developed an online contest through a unique website that would grab the attention of their target audience and was educational enough to make real long-lasting impacts with the public.-Within 35 days, all rich and reach measurements were exceeded, some as many as ten times over.-Developed a unique promotional video with motion graphics to illustrate the value and role of a licensed optician, which was both educational and showcased the technical elements of vision health devices.-150,000 webpage views and over 750,000 social media impressions. Overall, I was able to achieve over 8,000,000 impressions by highly engaging users who answered skill-testing questions over the course of the campaign.



XYBoom Conference

• Marketing Manager

  • 2012 - 2014

  -Created a unique campaign to promote the inaugural event for the XYBOOM Intergenerational Organization focused on fostering a dialogue about intergenerational issues through a public event.-The highly integrated campaign was promoted through public relations, social media, web video, media buying, sponsor activations and a public installation which all directed back to the campaign website, which I developed as well.-Strategically promoted the event under the umbrella tagline: “Three Generations. One Future.”-23,000 website page views in just four weeks, as well as media coverage on over 20 different outlets including CBC, CKNW and Canada News Centre.