Damaris Casanova, MBA

Digital Marketing Manager at Dr. Phillips Center for the Performing Arts
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Orlando, Florida, United States, US

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Experience

    • United States
    • Performing Arts
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Nov 2021 - Present

      Orlando, Florida, United States Website management: Build and launch all new show, event and brand pages as needed and on time, working in conjunction with box office, creative, project management and relevant internal stakeholders. Manage website and app functionality, troubleshooting issues as needed; working with marketing director and/or website agency partner to identify and implement solutions. Lead search engine optimization (SEO), including but not limited to keyword research, analyzing and optimizing of… Show more Website management: Build and launch all new show, event and brand pages as needed and on time, working in conjunction with box office, creative, project management and relevant internal stakeholders. Manage website and app functionality, troubleshooting issues as needed; working with marketing director and/or website agency partner to identify and implement solutions. Lead search engine optimization (SEO), including but not limited to keyword research, analyzing and optimizing of website content, managing tools and agency resources, all to continually grow search traffic and conversions Email Marketing: Build, facilitate approvals for and send 40–60 emails per month, ensuring accuracy of message and data, working closely with creative and project management. Lead the planning and execution of the email marketing calendar. Manage the email service (MailChimp) provider relationship, maximizing the platform, automation opportunities, data analysis and best practices. Social Media Assist the Sr. Manager, Advertising with the ideation, building and scheduling of all social media posts, both organic and paid (show, brand, education, etc.) Track monthly social media analytics and report results to leadership. Monitor social media listening tools, responding to guest questions & comments or escalating guest recovery to appropriate departments. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Digital Marketing Strategist
      • Aug 2019 - Nov 2021

      Ocoee, FL - Add/manage website content using the company's internal CMS program - Work with creative team to ensure creative elements are cohesive throughout various marketing channels - Provide assistance/backup to the Digital Marketing Project Manager - Communicate and coordinate marketing campaign plans to marketing channel experts - Review websites to ensure the most up to date information is reflecting and that all campaign are cohesive in content.

    • Marketing and Occupancy Manager
      • Sep 2017 - Aug 2019

      Ocoee, Florida *Responsible for all owner promotions in order to drive occupancy to all Westgate properties.

    • Senior Project Manager
      • Jul 2015 - Sep 2017

      Ocoee, Florida *Assist with updates and verification for sales inventory registration, published Public Offering Statement text, and timeshare sales pricing & compliance *Assist with monitoring held inventory and updates to sales price sheets *Provide assistance to Resort and Corporate Sales Lines to locate inventory in an effort to support sales on a day to day basis *Communicate with Sales and Resort Customer Service personnel to explain applicable options and within the scope of company policies… Show more *Assist with updates and verification for sales inventory registration, published Public Offering Statement text, and timeshare sales pricing & compliance *Assist with monitoring held inventory and updates to sales price sheets *Provide assistance to Resort and Corporate Sales Lines to locate inventory in an effort to support sales on a day to day basis *Communicate with Sales and Resort Customer Service personnel to explain applicable options and within the scope of company policies and established procedures *Monitor sold and/or delinquent inventory in an effort to proceed to cancellation in order to retrieve inventory *Assist with special projects including those that involve standardization of documents, collateral, floor plan layouts, resort schematics *Assist with audits of inventory and sales based on current company requirements; report on issues of concern as needed *Review Additional Benefit Option Letters on a regular basis and report issues of concern to department Director; communicate to applicable Resort/Sales Line Management *Assist with drafting communication/memos to applicable Sales and Corporate areas as the need arises *Utilize sales and customer service skills to attain departmental goals *Report on progress to Management on a weekly, monthly, or as needed basis *Assist with departmental administrative and support duties

    • Owner Relations Lead
      • Oct 2012 - Jul 2015

      orlando, florida area Assist employees and owners with any questions or concerns they may have. Work on reports for everyday activities within the department.

    • Owner Relations Agent
      • Nov 2011 - Oct 2012

      Orlando, Florida Area Inbound Call Center, general customer service.

    • Contract Processing Supervisor
      • Apr 2006 - Nov 2011

      Ocoee, FL -Oversaw contract processing employees -Handled interdepartmental questions, requests, and problems -Assisted employees with workload (if needed) -Assisted employees with any problems or questions they may have -Assisted manager with any requests, reports, questions or tasks –Assume managerial role when manager is out of office

    • Contract Processor
      • Sep 2005 - Apr 2006

      Ocoee, FL Company Training Session on how to properly document any write ups or warnings. Customer Service Certification December 2009 CFI Resorts Management, Inc. Company Training on Customer Service Excellence Discrimination Training April 2006

    • Sales Marketing Manager
      • Jul 2015 - Nov 2021

      Orlando, Florida I volunteer for a non profit organization which helps to beautify the streets of Orlando by hosting events throughout the year. I am in charge of all of the marketing efforts for this organization. So far we have done 3 successful events within the past year.

Education

  • Keller Graduate School of Management of DeVry University
    Master of Business Administration (MBA), Marketing & Hospitality Management
    2014 - 2016
  • DeVry University
    Bachelor's Degree, Business Administration and Management, General
    2011 - 2014

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