Experience

TecLED

• Australia
• Architecture and Planning
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present



Dali Creations - ideas

• Australia
• Advertising Services

• Marketing Director

  • Aug 2020 - Present



Melbourne Institute of Technology, Sydney Campus

• Education Administration Programs
• 1 - 100 Employee

• Student Administration and Experience Manager

  • Oct 2019 - Jul 2020

  In charge of managing the student services department which includes reception, counselling, enrolment and events. Ensuring that we are offering excellent support services for both our domestic and international students. Responsible for enrolment of new students and retaining current students. - Involved in the recruitment, mentoring and training of staff - Reviewing procedures and making improvements - Coordinating orientation and enrolment programs and activities for new students - Delivering presentations on the various student services we offer - Pinnacle in the domestic marketing campaign to attract new students - Promoting our events through Mailchimp and Eventbrite - Developing Newsletters through MailChimp. Using SurveyMonkey to develop surveys. - Communicating to students on the phone and via emails who are stuck oversees due to COVID-19 and explaining how our courses and services are being offered online - Responsible for converting all our student services activities online



Education Centre of Australia

• Australia
• Education Administration Programs
• 100 - 200 Employee

• Marketing Projects Manger - University Partnerships

  • Mar 2019 - Oct 2019

  Responsible for liaising with key senior stakeholders to manage and deliver on time and on budget all marketing related to our University Partners (Swinburne University of Technology, Victoria University, APIC – Asia Pacific International College). Involved in project plans, brands (guidelines), the planning and development (copywriting) of key marketing assets for websites, social media, flyers and brochures. Pinnacle in the marketing strategy for the launch of Swinburne University of Technology, Sydney. - Developed communications plans overall including social media for partner network - Constructed a variety of EDMs via HubSpot – to build awareness for our agent network - Developed a sales webinar series – Zoom Webinar - Organised a bus promotion to launch Swinburne Sydney - Responsible for content and launching the Swinburne University of Technology website - Combined two websites into one and refined content for Victoria University, India website - Refined content for key assets – Welcome Guides, FAQs, Course Guides, flyers, promotions/events - Utlised SharePoint and tracked work through Smartsheet



SAI Global Assurance

• Australia
• Business Consulting and Services
• 200 - 300 Employee

• Marketing Communications Manager - Assurance

  • Oct 2018 - Feb 2019

  Responsible for digital marketing and communication strategy in the Assurance division, for Management Systems (MS) which includes the national roll out of the National Disability Insurance Scheme (NDIS). The inception and marketing for the 26th APAC Food Safety Conference, as well as the planning for the overall Retention Strategy. - Utilising the marketing automation tool Pardot, for demand generation, lead nurture & scoring - Social media paid search & organic campaigns via LinkedIn and Twitter - B2B - Development marketing assets; EDM, Webinars, FAQs, Blogs & White Papers - Tracking and reporting results (Google Analytics) to senior management - Building effective relationships with stakeholders - Ensuring creative copywriting/ key messages & design, on brand (Canva) - Engaging with potential customers & passing on to sales a high number of hot leads



Australia-Israel Chamber of Commerce

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Membership Manager

  • May 2018 - Sep 2018

  The Australia-Israel Chamber of Commerce (AICC) is one of Australia's most prestigious and active national business organisations. The AICC's national membership exceeds 1,000 leading Australian companies across a broad range of industry sectors. Responsible for advising on membership retention and acquisition for Corporate and SME customers. Developing leading business events/programs for our small business customers and young business groups (YBF & YLP). Updating the CRM and providing insights on brand and digital presence. - Built relationships with current membership base, recognised upsell opportunities - Strong account management skills, converted leads into sales & renewed memberships - Developed professional events/programs - writing marketing copy and promotion - Responsible for the YBF Committee meetings - agenda, minutes & initiatives - Managed the CRM (IMIS) to track pipeline status, report results and reduce clutter - updating industry groups & growing the database for Health and Education - Deep Dive Executive Program - instigated the promotional video, testimonials & refined survey - Recommended strategies to improve presence on social media – LinkedIn and Twitter - Set up strategic meetings for mutual partnering benefits



Stroum Jewish Community Center of Greater Seattle

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Membership Manager

  • Sep 2014 - Jan 2018

  SJCC is similar to the YMCA, being a nonprofit community hub (all welcome) that includes a fitness centre, gym, 45 fitness classes, swimming pool, basket ball/racquet ball courts and an indoor running track, preschool, before school and after care, sports groups and live entertainment/theatre in a new state-of-art auditorium. Responsible for member acquisition, retention and engagement. Includes the planning and budget for membership. Organising the marketing plan for campaigns. Writing compelling and easy to understand content to educate and engage current and new customers via the web, emails, e-newsletter, digital marketing and social media. - Increased the membership unit base from 1200 to 1700. 2000 individual members - Developed marketing campaigns to attract new customers and rewards current members - Responsible for sales and account management for new and existing members - Increased new members by 20% compared to last year - Transformed our senior fitness program and exceeded target - Increased new member traffic to the fitness centre - Improved processes, pricing structures and trained staff as a whole on better customer service - Developed partner relations to bring new members to the J - Worked closely with internal customers to achieve results - Utilised customer insights, analytics through Trinexum (CRM) and Excel to review data trends. - Responsible for competitor analysis - Exceeded targets and achieved quarterly bonuses



Melbourne Institute of Technology, Sydney Campus

• Education Administration Programs
• 1 - 100 Employee

• National Sales Manager

  • Apr 2011 - Apr 2014

  Responsible for strategic marketing/sales initiatives in developing and boosting the domestic student market. Manage the logistics, promotions and presentations at large career expos, school career fairs and visits. Develop and write the newsletter, distributed online and hardcopy. Oversee the development of student events on campus. Write digital and social media campaigns for MIT Sydney (Facebook, Twitter & YouTube). Input into radio campaigns and billboards. Secured our involvement with UAC as well as other business initiatives. - Tripled the domestic student market - Increased brand awareness from 10% to 60% - Converted 85% of leads in to sales, through account management sales techniques - Achieved excellent exposure on social media, with a Facebook following of 350+



American Express

• United States
• Financial Services
• 700 & Above Employee

• Marketing Consultant

  • Mar 2008 - Apr 2011

  Consulting predominately in financial services and health technology for: American Express, Siemens, ING, AMP Horizons Financial Planning Academy, SGE Credit Union, Financial Services Institute of Australasia (Finsia) & Interactive Investor. Responsible for developing marketing collateral for print and online. Brand management, campaign management, stakeholder management, marketing plans and budgets, manage the marketing team, business development, events and logistics. - Worked on 10 events concurrently, developed 10 training programs for website - Merged and streamlined corporate brochures, developed sales support tools - Put together PowerPoint Presentations and newsletters - Active in campaign management, worked with creative agencies, developed 3 new products. - Reduced applications forms from 75 to 20



Quay Mutual Bank

• Banking
• 1 - 100 Employee

• Marketing Manager

  • Aug 2005 - Mar 2008

  Develop the strategic marketing plan, budget, campaign management, internal communications, product and competitor analysis. Updated all corporate brochures and forms with new look and logo. Update website, write quarterly newsletters, maintain database and coordinate with suppliers. Work closely with Cuscal on larger marketing campaigns. - 50% of applications through new website - 30% of applications through internal channels - Strong focus on direct marketing to target and segment our market, CRM - MMDD - Marketing campaigns - increase of 4,727 transactions - 50% of customers are a result of marketing efforts



CSC

• United States
• Information Technology & Services
• 700 & Above Employee

• Market Client Development Manager

  • Oct 2002 - Feb 2004

  Engage customers directly and recommend improvements and marketing initiatives. Utilise direct marketing, media releases, e-mail broadcasts and networking events. Write the company newsletter, conduct internal staff training and be responsible for current and new accounts. - Conducted a Customer Survey and wrote a report with 13 recommendations - Re-established and presented at our user group meetings, across 3 states - Obtained speaking positions & organised events. Lead generation & followed up - Grew our database (ACT Database) & improved the accuracy of our customer details - Raised our profile and brand image by engaging and educating clients - Exceeded targets and received bonuses



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Conference Director

  • Mar 1997 - Oct 2002

  Manage and develop conferences in the Health and Financial sectors. Research, marketing (direct marketing) and budget for each event. Manage and train others. Action the sales strategy, sponsorship and endorsements (associations). Manage events on the day. - Developed 12 new events into large annual events, with workshops and streamed sessions - Worked in our Canadian office and was sent to UK for management training - Established our health advisory board - Organised PR and media attendance for our conferences - Received a number of quarterly and gross profit awards for outstanding events - 100% productivity level achieved with no cancelled events