Associate Director of Brand Partnerships

• Jun 2023 - Present

Brand Manager

• Oct 2021 - Jun 2023

Lead the licensee efforts, marketing creative strategy, overarching brand positioning and partnership relations for the global premiere of Harry Potter: The Exhibition in partnership with Warner Bros. This includes regions domestically, LATAM, EMEA and APAC. Collaborate with global partnerships to execute on cross-promotional opportunities, garnering maximum exposure and driving incremental revenue opportunities for all parties. This is met through leveraging travel packages, sponsorships, media partnerships, exclusive ticket offers, and more. Manage and review a yearly average of 550+ marketing creative approvals to maintain alignment on marketing strategy and adherence to brand guidelines.Analyze and interpret market considerations and consumer data to provide recommendations to optimize campaign performance. Manage, develop and lead one direct report. Show less

Resort Brand Marketing Strategy + Communications

• Dec 2018 - Sep 2021

Served as brand expert and licensor of eight immersive resorts at Universal Orlando to deliver best-in-class representation. Led marketing efforts through consumer-direct campaigns to achieve aggressive revenue goals across eight properties at Universal Orlando. This was accomplished through collaborative development and synergy with cross-functional teams, to meet annualized room night goals. Revised marketing strategy throughout the COVID-19 pandemic, resulting in exceeded revenue, even with being closed for 2.5 months (2020). Acted as primary marketing liaison and project manager with external shareholders to leverage branded programs and campaigns, furthering partnership opportunities. Led the product development and marketing opportunities for two pop-up exhibit activations (Netflix's Stranger Things, and Halloween Horror Nights Icons), two local events (Rum Dinner and Acoustic Brunch), and two hotel grand openings (Universal's Endless Summer Resort - Surfside & Dockside Inn and Suites). Executed communication strategies with internal and external partners to ensure alignment across the destination for operational and marketing updates, and consistency among the guest experience. Developed strategy and marketing efforts for 200 hotel events ranging from beer and wine dinners, lobby concerts, dinner shows and more. Assisted with the grand opening efforts for Hagrid’s Magical Creatures Motorbike Adventure™ in June 2019, TODAY Show sweepstakes filming in February 2020 and Jurassic World VelociCoaster in June 2021. Show less

VIP Coordinator

• May 2017 - Dec 2018

Managed and supported an average of 20+ VIP guests per day with a total of 9,000 VIP guests per year at Universal Orlando’s premier, four-diamond resort. Partnered with NBCUniversal to host VIPs, celebrities, and productions to gain additional marketing and promotional exposure for the hotel and destination. Maintained ongoing communication and reporting with hotel management to assess VIP program. Instituted changes in VIP program logistics based on the outcome, which later increased revenue for the property. Show less

Interim Executive Assistant to Managing Director

• Aug 2018 - Oct 2018

Acted as primary liaison between team members and guests with the managing director.Assisted with escalated guest inquiries and challenges (i.e. complimentary stays, loyalty programs, etc.)Maintained relationship and communication between Lakewood Regional Support Office and Loews Corporate Office.

Concierge

• Sep 2015 - May 2017

Arranged amenities, transportation, dining, golf, tours, etc. for guests of the hotel.Enhanced guest vacations and celebrations with in-room surprises and amenities (i.e. balloon arches, candy towers, party décor, etc.)Implemented training materials for immediate team members to successfully pass the hotel mystery shop for our department.Tracked length-of-stay guests and their requests, and reported monthly analysis to Director of Rooms.

Marketing Intern

• May 2017 - Aug 2017

Instituted a social strategy for a start-up company to maximize awareness and conversion, which lead to an increase in sales. Enhanced website development through adding owner’s biographies, increasing product placement, and merchandising special offers for consumers at checkout. Launched a sister company website, which doubled the product inventory. Partnered with manufacturers to ensure packaging and design met standards and brand essence. Instituted a social strategy for a start-up company to maximize awareness and conversion, which lead to an increase in sales. Enhanced website development through adding owner’s biographies, increasing product placement, and merchandising special offers for consumers at checkout. Launched a sister company website, which doubled the product inventory. Partnered with manufacturers to ensure packaging and design met standards and brand essence.

Math Lab Specialist

• Sep 2014 - Jul 2015

Tutored college students an assortment of math programs including: Algebra I, Algebra II, Geometry, Pre-Calculus, Trigonometry and Calculus I. Proctored and administered exams for students through Cecil College and Pearson VUE testing systems. Tutored college students an assortment of math programs including: Algebra I, Algebra II, Geometry, Pre-Calculus, Trigonometry and Calculus I. Proctored and administered exams for students through Cecil College and Pearson VUE testing systems.

Main Dining Room Server

• May 2014 - Jul 2015

Provide customers with an excellent dining experience.Construct the setup necessary for large parties individually and in teams.Maintain a clean and elegant restaurant environment.Accommodate customers with any specific needs. i.e. food allergies, etc.

Banquet Server

• Mar 2012 - May 2014

Setup the ballroom according to the blueprint with teammates. Handled communication with event planners for weddings, corporate events, holiday parties, and more. Served guests a well prepared meal according to their choices.Assisted with event security after the event for the disposal of alcohol.