Dalida Murat
Brand & Influencer Marketing Manager at Pierce AB - Riders in Ecommerce- Claim this Profile
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English Competencia profesional completa
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Russian Competencia bilingüe o nativa
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German Competencia básica profesional
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Kazakh Competencia bilingüe o nativa
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Spanisch Competencia profesional completa
Topline Score
Bio
Experience
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Pierce Group - Riders in Ecommerce
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Sweden
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Sporting Goods Manufacturing
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100 - 200 Employee
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Brand & Influencer Marketing Manager
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oct. de 2020 - - actualidad
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PULLTEX SL
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Spain
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Key-Account-Manager
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may. de 2019 - oct. de 2020
• Key Account Management (whole world except Spain, France, Italy)• Sales growth activities (107% growth vs. PY in Q1 2020) via new agreements, push promotions• New Business development: lead generation, cold calling, mailings, acquisitions • Key Account Management (whole world except Spain, France, Italy)• Sales growth activities (107% growth vs. PY in Q1 2020) via new agreements, push promotions• New Business development: lead generation, cold calling, mailings, acquisitions
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IVECO
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Italy
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Motor Vehicle Manufacturing
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700 & Above Employee
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Brand Marketing
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jul. de 2016 - 2018
• Social media brand strategy development and implementation: - https://www.linkedin.com/company/164507/ - https://www.facebook.com/IvecoDeutschland/• Websites management• Events and fair trades planning and organization (IAA 2016 Hannover)• Research work: „Effective ways to communicate a single brand to multiple target groups (organizational buyers, transporter owners, truck drivers). “ Grade: Excellent. • Social media brand strategy development and implementation: - https://www.linkedin.com/company/164507/ - https://www.facebook.com/IvecoDeutschland/• Websites management• Events and fair trades planning and organization (IAA 2016 Hannover)• Research work: „Effective ways to communicate a single brand to multiple target groups (organizational buyers, transporter owners, truck drivers). “ Grade: Excellent.
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Lactalis Group
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France
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Dairy Product Manufacturing
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700 & Above Employee
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Group Brand Manager
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abr. de 2014 - ago. de 2015
In charge of 5 strategic brands in the Dairy category (Lactel, Dolce, President, etc)• Brand strategy development, budgeting, and control (Brand sales volume, value, Brand MS, profitability)• Guiding a team of 4 people in achieving marketing & financial goals• Brought forth creativity and innovation resulting in profitable growth (14 new products launched in 2015)• Conducting market studies and translating data into consumer insights to create effective brand communication
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Senior Brand Manager
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jul. de 2012 - abr. de 2014
• Launching global brand Galbani into the new market (MS 95%)• Migrating market leading local love brand into Président brand (+3% growth vs. PY)• Brand communication development & execution (copy, packaging)• Brand P&L management • Category Management for the largest retail chain • Team development: 1 brand manager • Expertise exchange program participant: Senior Brand Manager at Lactalis Russia Oct – Dec 2012
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Brand Manager
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abr. de 2011 - jul. de 2012
Leading marketing activities for the leading brand in Tea CategoryLaunch of marketing activities targeted on: sustaining leadership in the core business, grow volume, increase presence in new strategic segments, sales forecast, production planning for innovations. Leading marketing activities for the leading brand in Tea CategoryLaunch of marketing activities targeted on: sustaining leadership in the core business, grow volume, increase presence in new strategic segments, sales forecast, production planning for innovations.
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Education
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Hochschule Furtwangen
Master of Science (M.Sc.), International Management -
University of International Business
Bachelor's degree, Management