Dalia Grasso
SEO Specialist at Nucleus Agency- Claim this Profile
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Inglese Full professional proficiency
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Spagnolo Full professional proficiency
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Francese Elementary proficiency
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Italiano Native or bilingual proficiency
Topline Score
Bio
Credentials
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Jellyfish training Adwords Advanced
Jellyfish TrainingFeb, 2018- Nov, 2024 -
Competitor Analysis with SEMRush
SemrushJun, 2023- Nov, 2024 -
On-page and technical SEO course
SemrushJun, 2023- Nov, 2024 -
Google Analytics Certification
GoogleMay, 2017- Nov, 2024 -
Google Adwords Certification
GoogleOct, 2017- Nov, 2024
Experience
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Nucleus Agency
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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SEO Specialist
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Dec 2020 - Present
Ottimizzazioni articoli in ottica SEO per Corriere.it Ottimizzazioni articoli in ottica SEO per Corriere.it
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Freelancer
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home based
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SEO Specialist e Freelance Content Writer
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Oct 2019 - Present
I collaborate with various companies in the UK and in Italy in the creation of on-page and off-page SEO strategies for showcase sites and e-commerce sites. I'm responsible for the SEO Audit through SEM Rush, Search Console, SEO Zoom and Screaming Frog. Creation of SEO-driven editorial calendar and SEO copywriting. Creation of paid advertising strategies on Google Ads and Facebook I collaborate with various companies in the UK and in Italy in the creation of on-page and off-page SEO strategies for showcase sites and e-commerce sites. I'm responsible for the SEO Audit through SEM Rush, Search Console, SEO Zoom and Screaming Frog. Creation of SEO-driven editorial calendar and SEO copywriting. Creation of paid advertising strategies on Google Ads and Facebook
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Kamaleontica S.r.l. | Marketing, Web, Social & Media
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Italy
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Advertising Services
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1 - 100 Employee
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Digital Marketing Strategist
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Dec 2019 - Dec 2020
Kamaleontica s.r.l is a digital marketing consulting agency based in Catania. For this company where I work part-time I deal with: - Creation of digital strategies based on SWOT and PESTEL analysis, an analysis of the top competitors and of the buyer persona. - SEO audit of the company's clients websites - On-page SEO optimization ( in particular of snippets and site content in order to improve the web pages position on the SERP) - On-site SEO strategies for new websites, creation of strategic sitemaps, the definition of macro and micro categories and horizontal and vertical taxonomies Strategic off-page SEO proposals, individuation and creation of targeted guest posts in order to help potential keywords to improve their positions on SERP SEO copywriting and creation of SEO copy for various sectors including the world of Surgery, Medicine, Dentistry, Training Courses and English Courses Creation of SEO-oriented editorial plans for blogs Set up and optimization of Google Ads Search Campaigns, Display Campaigns, Video Discovery and In-stream Campaigns and Remarketing Campaigns Creation of Campaigns on Facebook through Business Manager Creation of monthly SEO and Digital Adv Reports. Show less
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Bluesky Interactive Ltd
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Leamington Spa
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Digital Marketing Executive
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Sep 2017 - Oct 2018
Bluesky Interactive is a Digital Marketing Agency in Leamington Spa specialized in the Automotive industry. My roles in the company are: - Paid Advertising Campaigns execution and optimization on Google Ads (Search Advertising & Display Advertising Campaigns) - Analysis of each keyword search volume, level of competition and CPC to identify keywords relevant to campaigns - Monitoring of competitors' strategies - Analyze the return on investment of all PPC campaigns - A / B testing on landing pages - Budget allocation and ROI analysis - Use of Google Analytics to ensure that pay-per-click campaigns are targeting good demographics. - Create monthly reports on the success of the campaign and report them to managers and customers. - Develop campaigns, copywriting, landing pages testing and strategic plans. - Develop strategies to drive online traffic to corporate websites. - Optimization of existing campaigns and maximization of return on investment. - Keep and track bids for keywords and monthly budget limits. On-page & Off-Page SEO: - Weekly SEO Audit of the company's clients websites - On-Page SEO: Titles, meta descriptions, alt tags implementations, anchor texts, based on keyword research conducted through Keyword Planner, SEM Rush, Ubersuggest. - Use of Google Analytics to compile monthly performance reports - Assist the SEO expert in creating high quality and informative SEO content. - Keep up to date on the latest developments in Search Engine Marketing (SEM). -Link building (MOZ tool, Majestic, Ahref, SEM Rush and Google Search Console) - Local SEO (Google My Business) Social Media Assistant: - Creation of organic content for some of the company's clients - Set up of Facebook Campaigns through Power Editor Show less
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Rootes Grocery Store
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University of Warwick
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Assistant Retail Sales Manager
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Nov 2015 - Sep 2017
-Visual Merchandising - Order management -Sales assistant - Strategic marketing: Assistance in the creation of promotional materials, flyers and brochures -Visual Merchandising - Order management -Sales assistant - Strategic marketing: Assistance in the creation of promotional materials, flyers and brochures
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Education
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2016 - 2017
CIM | The Chartered Institute of Marketing
CAM Diploma in Digital Marketing, Digital Marketing -
2018 - 2018
Jellyfish Training, London
Adwords Advanced, Digital Marketing, Adwords Advanced, PPC -
2014 - 2016
Università degli Studi di Urbino Carlo Bo
Master's degree, Business Intercultural Communication -
2009 - 2012
Università di Catania
Bachelor's degree, Languages & Communication -
2023 - 2024
Semrush Academy
Certificate, Marketing -
2023 - 2024
Semrush Academy
Certificate, Marketing
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