Experience

Brother Mobile Solutions

• United States
• Printing Services
• 1 - 100 Employee

• Sr. Business Development Manager

  • Jan 2016 - Present

  Responsible for growing Brother Mobile Solutions’ business by 1) defining high-value markets and solutions for Brother’s mobile and label printers, 2) recruiting, on-boarding & training channel partners, ISVs and strategic alliance partners, 3) driving integration of BMS products with partners’ solutions, and 4) supporting the achievement of established revenue goals in BMS’ targeted vertical markets including Retail, Field Service, Route Accounting, Public Safety, Manufacturing & Warehouse, Healthcare, Telecom . Specific responsibilities include: Provide industry expertise and act as a subject matter expert to partners, end-user customers, internal sales resources and marketing representatives. Research and define the best markets & solutions for Brother’s mobile and label printers to focus on with a clear go-to- market strategy. Define and recruit ISVs, VARS, and alliance partners to achieve established revenue goals. Help to develop and then execute key marketing plans in conjunction with BMS’ marketing team with defined ISV, VAR and alliance partners in the targeted vertical market(s). Also help sales teams in executing sales / marketing plans with partners. Integrate ISVs’, VARs’ or alliance partners’ solutions with Brother’s platform and identify areas to penetrate with a combined partner / Brother solution. Build go-to-market plans with alliance partners and drive all aspects of strategic alliance relationships. Educate top end-user customers in conjunction with the sales teams on the business value proposition of Brother’s label and mobile printing solutions. Show less



Zebra Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Retail Practice Leader

  • Jan 2013 - Dec 2015

  Global responsibility for the development of the Retail vertical market strategy and priorities. Identify new routes to market, including channel & distribution partnerships, for the company’s current and future products within the Retail industry vertical market. Interface with regional vertical marketing managers to set initial and annual objectives and strategies for the vertical market. • Worked with channel sales & marketing organization to identify and optimize routes to market via reseller, ISV, and distribution partners • Teamed with mobile thermal printer product management organization to define a retail industry channel and distribution strategy for mobile printer product line • Frequently visited named retail accounts with the account manager to provide assistance & insight • Served as the global thought leader, spokesperson, and subject matter expert for Retail • Developed Zebra’s first MPOS strategy to include mobile printers, software & supporting hardware • Identify the global go-to-market strategy, coordinate vertical partner targets and represent Zebra’s vertical strategy with global horizontal partners • Coordinate with regional Vertical Marketing Managers to develop vertical reference sites for global public relations activities. • Develop a Retail strategic and tactical marketing plan • Worked with Market Research and regional Vertical Marketing Managers to interpret Zebra implications of vertical market data (market sizing, customer buying preferences), global customer • • Develop global vertical advisory groups to gather industry intelligence. • Prioritize global industry and application targets within Retail • Provide vertical input to product development roadmap • Measure and report global vertical metrics such as profit and loss, share, and market adoption • Execute vertical messaging, web content, & sales training materials • Recommend vertical merger & acquisition targets Show less



Dell Inc.

• Round Rock Texas

• Retail Marketing Strategist, Global Commercial Marketing

  • Apr 2012 - Jan 2013

  Lead the Retail Industry Solutions go-to-market strategy and activities from the SMB thru Large Enterprise and Global 500 retailer customer segments. Includes: • Messaging and positioning both internally and externally • Thought leadership content authoring such as magazine articles in industry publications • Trade show planning and participation via event hosting and presentations • Driving sales pipeline goals • Training the sales team • Driving product requirements to product development teams Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Retail Brand Manager, Global SMB Solutions

  • Jul 2010 - Apr 2012

  Marketing and demand generation team leader for Global SMB Retail Solutions. Managed multi-million dollar annual marketing budget to drive start-up organization in the SMB business unit. Responsible for leading all phases of marketing activities that contributed to 2.5X revenue growth (1.3x margin growth) faster than the Dell SMB business in the first year. Activities include: Online marketing including digital asset creation, email campaigns, go-to-market communication strategies, trade show participation, sales motion optimization, sales training, closed loop lead flow and scoring process including Salesforce.com utilization, strategic lead purchases and CRM database analysis. Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Technology Strategist

  • Jan 2005 - May 2010

  Worked in Office of Chief Technology Officer. Provided technical research, financial analysis, product development strategies, and strategic business direction on key technology initiatives. Served upper management and product marketing organizations. Delivered multiple executive level technology presentations and demonstrations to Michael Dell and executive leadership team. • Delivered $9M+ in annualized revenue by leading development and business case collaboration to deliver Dell’s first small hand-held pocket projector.• Identified, developed, and on-boarded key wireless technology supplier that delivered Dell’s first wireless projector to market.• Developed industry standard for network managed display devices via multi-company workgroup and was principally responsible for delivering first product to market; extending Dell’s Systems Management strategy to network connected display devices.• Drove wireless audio technology & market investigation which resulted in key software company providing middleware stack for remote playback of audio services (Napster, Radiotime, etc.) on Dell computers and hand-held devices. Show less

• Product Development Engineer

  • Aug 1998 - Jan 2005

  Managed all engineering development activities for Dell monitor & projector projects. Performed circuit design, design verification testing, & worked in Asia with ODM development teams. Delivered products to the business on time. Supported products cradle to grave.



Technicolor Creative Studios

• United States
• Entertainment Providers
• 700 & Above Employee

• TV Product Support Manager

  • 1996 - 1998

  Managed field support programs; wrote service bulletins; mitigated support strategies with key OEM customers. Managed field support programs; wrote service bulletins; mitigated support strategies with key OEM customers.