Dalene Fourie
Chief Marketing Officer at Museum wines- Claim this Profile
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Bio
Experience
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Museum wines
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United Kingdom
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Wineries
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1 - 100 Employee
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Chief Marketing Officer
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Aug 2022 - Present
Dorset, England, United Kingdom
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Port2Port.wine
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South Africa
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Retail
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1 - 100 Employee
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Chief Marketing Officer
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Dec 2019 - Nov 2022
Cape Town Area, South Africa
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Copywriter / Account Manager
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Nov 2011 - Nov 2022
Cape Town Area, South Africa As digital account manager in the company I fulfil a number of roles and have achieved the following: * Award Winning Team: Was part of the winning team for the E-commerce site, Merchants on Long, winning a silver Loerie (http://www.loeries.com/loeries2015.aspx?link=site_home) under the digital interactive – website category in 2014. * Social Media Manager: The passionate content creator and manager of Pier2Pier Facebook account (https://www.facebook.com/pier2pier?fref=ts) for 3 years, as… Show more As digital account manager in the company I fulfil a number of roles and have achieved the following: * Award Winning Team: Was part of the winning team for the E-commerce site, Merchants on Long, winning a silver Loerie (http://www.loeries.com/loeries2015.aspx?link=site_home) under the digital interactive – website category in 2014. * Social Media Manager: The passionate content creator and manager of Pier2Pier Facebook account (https://www.facebook.com/pier2pier?fref=ts) for 3 years, as well as their Instagram account and supervisor on a number of our clients’ accounts. Most recently started the Facebook account for Port2Port (https://www.facebook.com/port2portafrica?fref=ts) . * E-commerce: Have been part of the pitching process, conceptualization, project management, content creation and on-going management for a number of e-commerce sites, including: Anthonij Rupert Wyne (www.rupertwines.com), Steenberg (www.steenbergfarm.com), De Toren (www.de-toren.com), Merchants on Long (www.merchantsonlong.com), Commuter Transport Engineering (http://cte.co.za/) and C&C Milano (http://www.cec-milano.com/en/). * Fashion Campaigns: Have worked closely with African Fashion International on 4 fashion weeks, managing and briefing in design collateral, managing client expectations and deadlines under difficult time constraints. * Project Management: Taken the lead in acquiring, pitching, creative directing and digital managing in designing the Russian e-commerce website BoboKids. We proudly had the desktop version completed on time and have started design on the mobile site. www.bobokids.ru * Ongoing Digital Marketing Activities: Content Creator and client liaison in a number of digital marketing activities such as creating customised newsletter design, sending out and reporting on send out statistics, briefing in design and content for event invitations and site updates to correspond with sales or announcements. * Proposal Writer * Traffic Manager Show less
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Personal Assistant
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Jun 2009 - Feb 2010
Cape Town Area, South Africa • Website Conceptualization for Portman House, executive’s guesthouse in Bantry Bay and Kolwyntjie, a joint cupcake initiative. • Market Research for guesthouse setup, and marketing strategy for Portman House and Deli 55 in Kloof Street, Cape Town. • Managing and Running Deli55 and creating marketing initiative like Saturday morning market etc. • Planning Events and Catering for it. • Business Development – secured a contract to setup and 44run a canteen from New Media HQ.
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Picture Research Intern
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Jul 2007 - Oct 2007
London, United Kingdom • Wrote the biographies and compiled portraits for thirty key contributors for a luxury coffee table book entitled New York - http://www.theguardian.com/business/2008/jan/02/1 • Key contributor on the photo editorial team with responsibility of ordering and editing the images printed in the book using Photoshop and InDesign. • Managed intricate orders with leading libraries such as Corbis, Getty and the New York Public Library as well as sourcing photos from obscure publications and… Show more • Wrote the biographies and compiled portraits for thirty key contributors for a luxury coffee table book entitled New York - http://www.theguardian.com/business/2008/jan/02/1 • Key contributor on the photo editorial team with responsibility of ordering and editing the images printed in the book using Photoshop and InDesign. • Managed intricate orders with leading libraries such as Corbis, Getty and the New York Public Library as well as sourcing photos from obscure publications and locating their rights. • Organised licensing permissions and created a spreadsheet to manage the financial aspects of my responsibilities to the project. • Cited as an Assistant Photo Researcher within the luxury coffee table book ‘New York’. Show less
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Intern
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Jun 2006 - Sep 2006
London, United Kingdom • Worked on a small team responsible for researching events that met the organisation’s criteria. • Attended events and assisted with writing the reviews and updating the website. • Developed an events page with full responsibility for the design layout. • Responsible for some administrative tasks such as customer care, correspondence, ordering and some basic bookkeeping.
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Education
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University of Westminster
BA Hons, Media Studies -
UGA at Oxford, Keble College
BA, Journalism -
The University of Georgia
BA, Journalism