Experience

Crestliner Boats

• United States
• Manufacturing
• 1 - 100 Employee

• Category/Dealer Support Manager

  • Dec 2019 - Present

  New York Mills, MN

• Category Specialist

  • Apr 2018 - Dec 2019

  Otsego, MN Manage multiple boat category portfolios to ensure strategic product alignment. Collaborate with cross-functional teams to develop and execute long range product plans. Manage a stage gate product development process to introduce impactful new products to market while exceeding profitability targets. Use various datasets to recommend category pricing strategy and expand margins. Lean Six Sigma Green Belt certified Collect VOC/VOD input, attend industry trade shows,… Show more Manage multiple boat category portfolios to ensure strategic product alignment. Collaborate with cross-functional teams to develop and execute long range product plans. Manage a stage gate product development process to introduce impactful new products to market while exceeding profitability targets. Use various datasets to recommend category pricing strategy and expand margins. Lean Six Sigma Green Belt certified Collect VOC/VOD input, attend industry trade shows, boat shows, and consumer-facing events, analyze marine and adjacent industry data, and leverage design thinking exercises to understand consumer behavior. Convert insights into opportunities to deliver an enhanced user experience. Prepare and maintain in-depth competitive analysis documents used to guide management decisions and communicate the "Crestliner Advantage" to sales team and dealers. Serve as key point of contact and subject matter expert for marketing, dealer support, customer care, sales teams and senior management. Act as liaison between brand team and production facilities in Missouri and Indiana, ensuring detailed product development schedules and budgets are adhered to and quality standards are met.



MAC Sport and Marine

• United States
• Manufacturing
• 1 - 100 Employee

• Sales

  • Jan 2011 - Apr 2018

  Superior, WI Sales of Boats, ATVs, Docks, Trailers, Snowmobiles, and other outdoor recreation equipment. Identify purchasing trends to assist ownership in ordering new inventory and finalizing orders. Train new employees in parts, service, and sales departments. Stay up to date with new technology in the industry, and maintain knowledge of trends in the marine and powersports industries. Use social media to expand customer awareness of new product and current sales.



Iron River Sports Center

• Sales

  • Apr 2005 - Jul 2010

  Sales of new and used boats, ATVs, snowmobiles, motorcycles, and other outdoor recreational equipment. Assist in parts and service department when necessary and guide customers from their initial experience through the sales, finance, and delivery phases of the sale.