Experience

Brown & Watson International Pty Ltd
• Head of Marketing & E-Commerce

  • Jan 2022 - Present


Mercedes-Benz Berwick

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Group Marketing & Events Manager

  • May 2021 - Jan 2022

  Developing and executing leading Marketing strategy and Events for Australia’s award winning number one Mercedes Benz Retailer group. Senior Leadership position with Mercedes-Benz network’s most successful Dealer group. - Head of retail & brand marketing for new, pre-owned, wholesale vehicle and service departments across multiple sites. - Lead marketing strategy for electric vehicles. - Key strategic consultative position in transition of dealer group (andmarketing activities) to new Mercedes-Benz agency retailing model. - Lead marketing team in the development and rollout of digital and CRM marketing programs. - Manage brand amplification, new model launches, activations, community sponsorships and ambassadors. Show less



Triumph Motorcycles Limited

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing & Public Relations Manager

  • May 2016 - May 2021

  Manage the Australian marketing strategy and execution for Triumph Motorcycles including new model launches, parts and accessories, merchandise and aftermarket retention. Responsible for the development and activation of retail and wholesale sales and marketing strategy for independently owned Dealer network. Responsible for the go-to-market strategy of each brand's genuine parts and accessories, merchandise and fast moving service consumables. Scope of role includes: Marketing Strategy Brand Management Retail pricing and offers Press launches Sponsorships Corporate & Customer facing events Sales Force Liaison Public Relations Media Buying Retail campaigns Customer events Dealer Network local Marketing Internal Communications Show less



Peter Stevens Motorcycles

• Australia
• Automotive
• 1 - 100 Employee

• Group Marketing & PR Manager - Aprilia, Moto Guzzi, Vespa

  • May 2016 - Apr 2021

  Manage the marketing strategy and execution for the Aprilia, Moto Guzzi, Vespa and Piaggio Motorcycle and Scooter brands including new model sales, parts and accessories, merchandise and aftermarket retention. Responsible for the development and activation of retail and wholesale sales and marketing strategy for the Peter Stevens Importers stable of brands and its independently owned Dealer network. Responsible for the go-to-market strategy of each brand's genuine parts and accessories, merchandise and fast moving service consumables. Scope of role includes: Marketing Strategy Brand Management Retail pricing and offers Press launches Sponsorships Corporate & Customer facing events Sales Force Liaison Public Relations Media Buying Retail campaigns Customer events Dealer Network local Marketing Internal Communications Show less



Gambier Vic Truck & Trailer

• General Manager Sales and Marketing

  • 2013 - Jan 2016

  Gambier Vic Truck is a family owned business with its founder experienced in the truck and trailer parts field for over 40 years and respected amongst peers in the industry. They service private operators around Melbourne’s west and also major transport companies such as Linfox, Patrick’s and Coynes transport. Turnover is $1.5M+ p.a. Responsibilities include: - Account Management - Sales Force Management - Human Resources and Industrial Relations - Sales Forecasting and Budgeting - Wholesale Marketing campaigns - Tender Negotiations - Product Sourcing and Procurement - Inventory Control - Chief Financial Officer. Show less



The Goodyear Tire & Rubber Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Manager - Goodyear Autocare

  • 2010 - Jan 2013

  Responsible for the development and activation of retail and wholesale sales and marketing strategy for Goodyear Autocare franchised brand and its independently owned franchisees. KPI's included the sales of Goodyear tyre brands, sales of approved service consumables and retention strategies for tyre fitment, repairs and servicing. The role Involved significant stakeholder management with creative and media agencies, a sales force with regional BDM's, franchise group both one-on-one and via a Dealer Council. Campaigns include ATL and BTL solutions including sponsorships and events. Show less



Holden

• Ireland
• Construction
• 1 - 100 Employee

• Marketing Manager - Accessories

  • 2009 - 2010

  Responsible for managing over 250 SKU’s, demanding extensive cross-functional department engagement and influencing including Dealers, logistics, finance, engineering, suppliers and Senior leadership. I have managed the transition of this function from a largely logistics based role to a Marketing role and I am responsible for portfolio planning, sourcing, pricing, stock management and go-to-market communications strategies, sales programs and Dealer incentives.

• Senior Brand Manager

  • 2006 - 2009

  Managed Commodore SIDI Engine campaign, New Colorado Truck launch, All-new VE Ute launch and Rodeo repositioning with new Diesel engine.Campaign management included TV creative, press, radio, direct mail, outdoor, point-of-sale material, Dealer communications, sponsorship, on-line, customer, fleet and Dealer launch events and media partner promotions.Other functions included sales forecasting, retail offers, new product development, sales allowance and financial analysis, consumer insight testing and brand strategy development. Show less

• Senior Brand Manager - Retail Advertising

  • 2004 - 2006

  Developing and managing over 30 Retail marketing programs consisting of ATL and BTL creative solutions Managing the production of over 150 Television commercials for Holden Retail including agency briefing, creative workshops, script preparation, talent selection, legal and FACTs approvals.Managed the production of weekly national print media buying and creative execution.Lead the development of Holden Retail’s first sales catalogue which then paved the way for quarterly catalogues called “Holden Red Pages.” Show less

• Manager - Marketing Forward Product Planning

  • 2003 - 2004

  Development and execution of marketing based product strategy for the all new Commodore. Projects included extensive market research, recommendations on model line-up, model technical specification and pricing structure. Required a number of internal sign-offs including Marketing, Finance, Production and Senior Leadership team.



Tradescene P/L

• United Kingdom
• Retail Office Equipment
• 1 - 100 Employee

• Brand Manager

  • 1998 - 2000

  Brand Manager for Licensed Toys, Stationery, Wooden Children's furniture and sporting goods. Responsibilities involved developing and executing go-to-marketing strategy for sourced products, liaising with state field agents and Retailers such as Target, Myer, Kmart and Big W, sales review and NPD. Brand Manager for Licensed Toys, Stationery, Wooden Children's furniture and sporting goods. Responsibilities involved developing and executing go-to-marketing strategy for sourced products, liaising with state field agents and Retailers such as Target, Myer, Kmart and Big W, sales review and NPD.