Dale Etter

President, Sales & Marketing at Flagship Food Group
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Location
Springfield-Branson, Missouri Area

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • President, Sales & Marketing
      • May 2012 - Present

      Senior Executive Sales and Marketing - Direct Customer management for Major Retail and Club Channel business. - Develop Products, Brands and Marketing programs to facilitate national launch and establish long term continuity and prosperity both Branded and Private Label. - Develop Co-Manufacturing & Brand Licensing relationships with National Brands and restaurant equity brands ie Margaritaville, Steak n Shake, Wounded Warriors others.Specialties: All aspects of General Management including, P&L, Product Development, Package Development, Brand Development, Marketing, Logistics, and Customer Management.

    • Canada
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Vice President US Sales & Marketing
      • Jun 1997 - May 2014

      Responsible for all US Sales and Marketing initiatives for a Canadian based frozen food and coffee roasting manufactuter. This includes both Branded and Private Label, as well as developing Co-manufacturing and Licensing alliances with major National US brands. Responsibilities include full P&L management, product development, brand and packaging development, field marketing initiatives, broker management and direct customer management. Responsible for all US Sales and Marketing initiatives for a Canadian based frozen food and coffee roasting manufactuter. This includes both Branded and Private Label, as well as developing Co-manufacturing and Licensing alliances with major National US brands. Responsibilities include full P&L management, product development, brand and packaging development, field marketing initiatives, broker management and direct customer management.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director Sales
      • Dec 1993 - Jun 1997

      Responsible for $400 million in sales. Sales organization was 6 Broker Region managers and 24 Broker organizations. Reorganized to a direct organization with 6 direct reports and 60 employees. Responsible for all aspects of frozen food sales activity including P&L management of Division.

    • Region Manager
      • Jun 1993 - Dec 1993

    • Division Sales Manager
      • Feb 1990 - Jun 1993

      Progressed through organization as Region Sales Manager, Sales Operations Manager, Trade Marketing Manager, Division Sales Manager. Progressed through organization as Region Sales Manager, Sales Operations Manager, Trade Marketing Manager, Division Sales Manager.

    • Territory Sales Manager
      • Feb 1984 - Jun 1990

      Progressed from entry level sales position to Territory Sales Manager responsible for 8 field sales people. Progressed from entry level sales position to Territory Sales Manager responsible for 8 field sales people.

Education

  • Missouri State University
    BS, Marketing & Management
    1979 - 1983
  • Missouri State University
    Marketing & Management, Business, Management, Marketing, and Related Support Services
    -

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