Dale Engelken, PCM, MBA
Real Estate Salesperson at United Real Estate Professionals- Claim this Profile
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Bio
Monica Ceretti
Having worked with Dale over many years on a wide variety of marketing research projects, I can personally attest to his extensive range of knowledge and experience. I consistently found Dale to be both a highly skilled and competent professional as well as a very personable individual. Regardless of the type of project, Dale could always be counted on to provide relevant expertise, effective guidance and invaluable insights. Working with Dale has been both personally and professionally rewarding; I highly recommend him to anyone in need of a seasoned marketing research professional.
Monica Ceretti
Having worked with Dale over many years on a wide variety of marketing research projects, I can personally attest to his extensive range of knowledge and experience. I consistently found Dale to be both a highly skilled and competent professional as well as a very personable individual. Regardless of the type of project, Dale could always be counted on to provide relevant expertise, effective guidance and invaluable insights. Working with Dale has been both personally and professionally rewarding; I highly recommend him to anyone in need of a seasoned marketing research professional.
Monica Ceretti
Having worked with Dale over many years on a wide variety of marketing research projects, I can personally attest to his extensive range of knowledge and experience. I consistently found Dale to be both a highly skilled and competent professional as well as a very personable individual. Regardless of the type of project, Dale could always be counted on to provide relevant expertise, effective guidance and invaluable insights. Working with Dale has been both personally and professionally rewarding; I highly recommend him to anyone in need of a seasoned marketing research professional.
Monica Ceretti
Having worked with Dale over many years on a wide variety of marketing research projects, I can personally attest to his extensive range of knowledge and experience. I consistently found Dale to be both a highly skilled and competent professional as well as a very personable individual. Regardless of the type of project, Dale could always be counted on to provide relevant expertise, effective guidance and invaluable insights. Working with Dale has been both personally and professionally rewarding; I highly recommend him to anyone in need of a seasoned marketing research professional.
Experience
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United Real Estate Professionals
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United States
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Real Estate
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1 - 100 Employee
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Real Estate Salesperson
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Oct 2022 - Present
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InMotion Care
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Sales and Marketing
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May 2022 - Present
Lead the sales and marketing efforts for a software company improving the lives of seniors. In Motion Care is developing solutions that improve resident care, workforce effectiveness, workforce engagement, and operating efficiency in senior care through the use of technology, information and data. Lead the sales and marketing efforts for a software company improving the lives of seniors. In Motion Care is developing solutions that improve resident care, workforce effectiveness, workforce engagement, and operating efficiency in senior care through the use of technology, information and data.
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Genesis Insights
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Financial Services
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President and Owner
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Jan 2011 - Present
Provide marketing research services to clients. Our research includes brand measurement studies, customer satisfaction studies, new product and service assessments, segmentation, and hybrids of the studies. We provide research through online surveys, focus groups, phone surveys, direct mail, and social media. Provide marketing research services to clients. Our research includes brand measurement studies, customer satisfaction studies, new product and service assessments, segmentation, and hybrids of the studies. We provide research through online surveys, focus groups, phone surveys, direct mail, and social media.
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Platinum Realty
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India
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Real Estate
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1 - 100 Employee
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Real Estate Sales Professional
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Apr 2019 - Oct 2022
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LCS
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France
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Information Technology & Services
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1 - 100 Employee
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Director Of Market Research and Analytics
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Mar 2014 - Mar 2022
Lead the Market Research and Analytics Department along with working on a variety of research studies. The types of studies include market assessment studies, satisfaction research, demographic and competitive analysis, survey research, focus groups, pricing studies, mystery shopping and market performance analysis.
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Senior Market Research Analyst
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Jul 2013 - May 2014
Worked on a variety of research studies. The types of studies include market assessment studies, satisfaction research, demographic and competitive analysis, survey research, focus groups, pricing studies, mystery shopping and market performance analysis.
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Research Director
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May 2010 - Mar 2011
I worked in a exciting new position at Trilix Research, a division of Trilix. The research included brand measurement studies, customer satisfaction studies, new product assessments, website analysis and data analysis. I worked in a exciting new position at Trilix Research, a division of Trilix. The research included brand measurement studies, customer satisfaction studies, new product assessments, website analysis and data analysis.
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President and CEO
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Feb 2001 - Jun 2010
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Owner and President
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Feb 2001 - May 2010
My company provides marketing and marketing research consulting for over 100 clients nationwide. I was personally actively involved with the majority of clients and projects. This position made me well-rounded as I supervised people, managed multiple projects, managed budgets and managed hundreds of successful research projects. Projects range from customer satisfaction, branding, advertising testing, market segmentation and data analysis (simple to advanced methods). My company was a full-service company offering both quantitative and qualitative research methods (i.e. paper, phone and e-mail surveys, focus groups, etc.) My company owned a focus group facility as well. Examples of Clients and Projects for Genesis Marketing and Research, Inc. Package Goods Research HealthFocus International and EcoFocus Worldwide - in USA and 30 other countries. My role was data analysis and report writing for their clients. Their end clients included Pepsico, Quaker, Dannon, Kashi, McDonald's, Coca Cola and Kraft. Brand Positioning Bankers Trust (several studies with most recent in 2009), Better Homes and Gardens (several studies with most recent in 2009), Ladies' Home Journal (several studies with most recent in 2008), Successful Farming (2010), MetaBank (2010), SHAZAM (2008) and Trinity Hospital. Concept, Advertisement, and Promotion Testing
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Meredith
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Marketing Manager
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1999 - 2000
Managed Crafts titles. Managed Crafts titles.
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CMF&Z
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Education Administration Programs
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Database Marketing Coordinator
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1997 - 1999
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Principal Financial Group
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United States
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Financial Services
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Marketing Research Analyst
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1993 - 1995
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Gazette Communications
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Newspaper Publishing
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1 - 100 Employee
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Market Research Manager
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1990 - 1992
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Education
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1997 - 2001
The University of Iowa Tippie College of Business
MBA, Business -
American Marketing Association
MBA -
1985 - 1989
University of Northern Iowa
Marketing, Marketing and Research -
University of Northern Iowa
BA, Marketing/Research emphasis
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