Marketing Director

• Jan 2014 - Present

We provide very cost effective Marketing solutions for start up, small and medium sized business, offering a full rnage of Marketing services, resources and products. Full Marketing Managment Automotive Marketing Specialists Graphic Design Web sites Print Promotional products Banners, Flags, Pop Ups, Pens - 100,000 products to choose from. Email Digitail Campaigns We provide very cost effective Marketing solutions for start up, small and medium sized business, offering a full rnage of Marketing services, resources and products. Full Marketing Managment Automotive Marketing Specialists Graphic Design Web sites Print Promotional products Banners, Flags, Pop Ups, Pens - 100,000 products to choose from. Email Digitail Campaigns

Head of Marketing & Partnerships

• Mar 2013 - Present

Launching the new sponsorship/partnership drive on behalf of THM Racing Ltd. THM Racing are now seeking high profile partners for the 2014 Volkswagen Racing Cup THM Racing is one of the most exciting Motorsport Race Teams to grace the grid. Featuring in one of the worlds best loved, most illustrious and famous motor racing championships in the world. Since entering Motorsport in 1997 and having successfully competed in many championships in and around the UK, most recently the British Touring Championship, we have established ourselves as a force to be reckoned with. THM Racing are planning on entering the 2014 Volkswagen Racing Cup. Our strategy is simple, with exceptional partners, team members, structure and vision, we will build winning race cars and achieve exceptional results for our partners, stake holders and team members. We are seeking exceptional partners to work us who share our winning mentality, corporate structure and focus on detail. A partner who together with THM Racing will utilize every facet available to maximise every result both on and off the track. The Volkswagen Racing Cup, is the longest-running, best supported manufacturer-backed saloon car championship in the UK. This race championship boasts a very strong grid line-up with close racing across 7 rounds, 6 of which are in the UK and one at the infamous SPA Francorchamps in Belgium. With regards to cost, from as little as £2,000 for the entire season (that’s only £286 per round, which is less than an advert in your local paper for 1 week!) you and your company could be a Partner, with a host of benefits and elements to increase your companies awareness and visibility, both at the race circuits, on terrestrial TV and at your workplace. The Volkswagen Racing Cup is backed by Volkswagen UK, therefore, the opportunity speaks for itself. Show less

Consultant

• Aug 2012 - Jul 2013

An automotive marketing professional with over 17 years' experience of operations across both non franchised and franchised marketing and communications. A wealth of skills in brand development and management, new product and service launches and has extensive experience of business and group marketing planning, schedules and budgets. dale.cullen@pathautomotive.com An automotive marketing professional with over 17 years' experience of operations across both non franchised and franchised marketing and communications. A wealth of skills in brand development and management, new product and service launches and has extensive experience of business and group marketing planning, schedules and budgets. dale.cullen@pathautomotive.com

Marketing Consultant/ Regional Manager

• Feb 2012 - Apr 2013

Reduce your Marketing Spend without reducing your activity With over 17 years of Automotive Marketing experience, I'm now offering independent Marketing services throughout the South West, from full Marketing Management to print and promotional goods, Press, Radio, Web, DM, multichannel marketing campaigns to name just a few. Big Marketing aims to reduce your Marketing spend with out reduction in activity, by providing best in market pricing. Call 07544 263 929 or email dale.cullen@bigmarketing.co.uk for quotations or call back Experience in summary An experienced marketing professional with extensive skills throughout the marketing mix. Fully conversant with targeted and direct marketing techniques, list sourcing and management of CRM systems. A wide working knowledge of database management and utilization. In addition, possesses a wealth of skills in brand development and management, new product introduction to internal and external clients and experience of organising PR, product launches events. An expert in consumer marketing campaigns, produced to exceed expectations and achieve best results. Show less

Group Marketing Manager Loders Motor Group

• Apr 2007 - Dec 2011

Experience in summary Brands (new and used) VW Hyundai Audi Toyota Peugeot Previous Brands Jaguar Land Rover Mercedes SMART Volvo Citreon Mazda Saab An experienced marketing professional with extensive skills throughout the marketing mix. Fully conversant with targeted and direct marketing techniques, list sourcing and management of CRM systems. A wide working knowledge of database management and utilization. In addition, possesses a wealth of skills in brand development and management, new product introduction to internal and external clients and experience of organising PR, product launches events. An expert in consumer marketing campaigns, produced to exceed expectations and achieve best results. Show less

MARKETING MANAGER

• Sep 2006 - Apr 2007

– September 2006 – April 2007 Responsible for Account Management of 3 distinct business divisions, Adkins, Matchett and Toy, Business Learning and Learning Technologies. Branding/marketing of Matchett. Reporting to 3 Divisional Heads and the CEO. Currently Project Managing the development of the Corporate Web site in conjunction with a full schedule of Marketing activities: Opening a new corporate office in Mumbai, India, having researched Indian based agencies and data houses. Development of e-mail campaigns via in-house design of HTML templates, using e-mail marketing software. Responsible for creating and design of Marketing collateral including mailers, ads, brochures, e-mails etc Research and implementation of online database – e-gold for new prospect acquisition. Full utlisation of MS CRM database, including tracked activities with integrated telesales campaigns. Responsible for list research and acquisition Show less

Marketing Manager

• Jan 1998 - Jan 2005

Marketing Executive

• Jun 2000 - Mar 2002

I was asked to join the former TWR Jaguar dealership in June 2000 as Marketing Executive. My role was to develop and manage the marketing of the now newly branded Guy Salmon Jaguar dealership. Responsibilities were for both internal and external marketing of Guy Salmon and the Jaguar brand, marketing budgets, planning and costing advertising, PR, events, promotions, target mail campaigns and development of new and existing service Kalamazoo Database responsibility covered the development and implementation of the necessary processes, systems that ensure the database is fully utilised. This includes sales, parts and after sales prospecting, and CRM. Ensured that any marketing campaign uses a media mix that will enhance and provide results. I designed campaigns, including letters, radio, local TV, invitations, posters, information packs and adverts, creating and organising PR wherever possible. I was responsible also for resourcing, budgets, people and vehicles. I developed the corporate operation, the Polo sport market, opened links into the Oxford University’s, football sponsorship and the NHS market. Show less