Dalayna Marji
Director Of Communications at Vera Aqua Vera Vita- Claim this Profile
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Bio
Experience
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Vera Aqua Vera Vita
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Of Communications
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Jun 2022 - Present
Overseeing all forms of written and visual communication via social media, email, website. Guiding and managing 1-2 Communications Interns. Recording and analyzing analytics across all communications and developing optimized tactics based on results. Managing and updating customer relations management through Mailchimp, further segmenting the existing audience and leading to 10% higher open rates on segmented email sections. Performed SEO and website speed optimization, resulting in a 10-15% rise in organic traffic and a 5% lower bounce rate. Lead a record breaking NTx Giving Day fundraising campaign, running multiple A/B tests on our Meta Ads, and raising $30,750. Show less
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Communications and Marketing Coordinator
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Oct 2020 - Jun 2022
Collaborating weekly with Executive Director to align day-by-day, cross-platform media strategy (for Facebook, Twitter, Linkedin & Instagram) with organization goals and updates. Implementing social media strategy using Adobe Spark, Canva, and GIFY and tailoring posts to best-fit each platform's capabilities and user base. Planning, designing and implementing email campaigns and organizational newsletter with Mailchimp and raised total open rates by an average of 7% year over year. Drafting and publishing project-based, campaign-specific, editorial articles, etc. for the True Water Vision News Site. Show less
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Kumon North America, Inc.
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United States
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Education Administration Programs
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700 & Above Employee
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English Teacher
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Jan 2020 - Jun 2022
Teaching children from grades 5-12 through interactive and visual techniques the proper understanding and application of new vocabulary words, grammatical concepts, and textual analysis and interpretation. Recording a student's strengths and weaknesses after each tutoring session ends. Reporting to and working with parents about their child's ongoing academic progress throughout their time at Kumon. Teaching children from grades 5-12 through interactive and visual techniques the proper understanding and application of new vocabulary words, grammatical concepts, and textual analysis and interpretation. Recording a student's strengths and weaknesses after each tutoring session ends. Reporting to and working with parents about their child's ongoing academic progress throughout their time at Kumon.
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The University of Dallas
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Higher Education
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300 - 400 Employee
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Business Manager
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Aug 2020 - May 2022
Managing all types of advertisement for the University News, including in-print, website and media advertisements. Communicating with organizations and companies to fulfill their advertising needs, using our viewer reach and website and social media analytics to promote additional sales to better serve the customer's needs. Helping all the writers assure their accurate and on-time payment by collecting information and communicating with the University News faculty advisor, in addition to monitoring and reminding writers and editors of the progression of the pay period. Show less
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News Writer
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Aug 2018 - May 2022
Pitching and taking on articles of interest to me, especially issues of immigration, race relations, and environmental concerns. Using my voice as a writer to convey to the community the factual information of the piece I have brought to life, as well as using accurate quotes to bring in the voices of faculty, staff, administration, alumni and students alike.
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Sports Editor
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Jan 2020 - Dec 2020
Keeping track of news and developments in the sports and student-athlete community in order to properly identify newsworthy events. Assigning articles and managing a team of writers, producing 5-6 articles a week. Coordinating with photographers to produce an appropriate photo with every published piece. Keeping in constant and clear communication with other section editors to coordinate the final product of the paper.
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Virtual Service Operations
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Business Analysis
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Mar 2021 - Jul 2021
Resolving issues on the Pandemic Unemployment Insurance (PUI) help line for the New York State Department of Labor, including aiding claimants in filing new claims, certifying for weekly benefits, backdating claims, releasing held payments, among much else. Helping each and every claimant fully understand their PUI issues with the empathy they deserve in these difficult and unprecedented times. Resolving issues on the Pandemic Unemployment Insurance (PUI) help line for the New York State Department of Labor, including aiding claimants in filing new claims, certifying for weekly benefits, backdating claims, releasing held payments, among much else. Helping each and every claimant fully understand their PUI issues with the empathy they deserve in these difficult and unprecedented times.
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Family Theater Productions
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United States
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Media Production
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1 - 100 Employee
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Marketing And Public Relations Intern
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May 2020 - Aug 2020
Helping marketing team promote Family Theater Production's original documentaries using various different media platforms, including Instagram, Facebook and Twitter, with a special focus on Instagram. Determining how individual post and account analytics should impact future posts or campaigns to implement pull marketing. Becoming adept in content creation and editing using Canva and Adobe Spark by creating resounding, power images which utilize and compliment the established branding, while bringing in a special eye for color-induced emotional impressions and image composition. Writing for Family Theater Production's blog, central to the documentary whose promotion I focused on, "The Dating Project." Show less
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Fuzzy's Taco Shop
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United States
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Restaurants
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300 - 400 Employee
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Bartender
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Mar 2019 - Jun 2019
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Cashier
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Sep 2018 - Jun 2019
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Education
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The University of Dallas
Bachelor of Arts - BA, Business -
St. Monica Academy