Experience

Sound Agriculture

• United States
• Agriculture, Construction, Mining Machinery Manufacturing
• 100 - 200 Employee

• Sr. Field Marketing Associate

  • Aug 2022 - Present

• Field Marketing Associate

  • Jun 2021 - Aug 2022

  ‣ Built a successful trade show program to build brand awareness and boost sales for SOURCE®‣ Carefully identified, budgeted, planned, and executed company presence at two major national trade shows and 19 regional trade shows annually‣ Organized an accessible online storefront for branded merchandise for sales team‣ Identified speaking opportunities to elevate thought leadership



AgVend

• United States
• Software Development
• 1 - 100 Employee

• Marketing Specialist

  • Jun 2020 - Apr 2021

  ‣ Built and measured targeted marketing campaigns with emails, texts, and push notifications that achieved engagement rates 2X higher than industry averages‣ Managed grower demand generation efforts, increasing users by 20% in three months ‣ Planned, produced, and promoted branded content including blog posts and podcast episodes, growing organic web traffic by more than 30% in six months‣ Identified trade shows to exhibit at, designed booth materials, evaluated sponsorship opportunities, and executed company's presence at events‣ Created visual assets including graphics, informational one-pagers, and how-to guides

• Customer Success Specialist

  • Nov 2019 - Jun 2020

  ‣ Owned quoting process of agricultural inputs for grower customers‣ Guided customers through digital purchases, increasing closed sales by 10% ‣ Communicated with partner retailers on behalf of customers‣ Supported CEO in planning events including company offsites and trade show presences



VerticalXchange

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Producer Relations Manager

  • Mar 2019 - Nov 2019

  ‣ Managed grower recruitment efforts for private event for large row crop operations ‣ Cold called, prospected, and vetted an average of 200 potential clients each week ‣ Organized interview schedules, contracts, and registration paperwork‣ Consulted with Farm Progress team to match growers with relevant suppliers ‣ Managed grower recruitment efforts for private event for large row crop operations ‣ Cold called, prospected, and vetted an average of 200 potential clients each week ‣ Organized interview schedules, contracts, and registration paperwork‣ Consulted with Farm Progress team to match growers with relevant suppliers



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• Seeds Customer Marketing Intern

  • May 2018 - Aug 2018

  ‣ Built stronger brand presence for NK Seed and Golden Harvest Seed‣ Organized grower segmentation project to bring insights into the sales cycle ‣ Evaluated opportunities for promotional programs, assisted in planning launch events ‣ Built stronger brand presence for NK Seed and Golden Harvest Seed‣ Organized grower segmentation project to bring insights into the sales cycle ‣ Evaluated opportunities for promotional programs, assisted in planning launch events



EFC Systems

• United States
• Software Development
• 1 - 100 Employee

• Agricultural Precision Business Planning Intern

  • Mar 2016 - May 2018

  ‣ Inputted official state crop budgets into Excel sheets for use in agronomic modeling ‣ Created financial scenarios based on field profitability‣ Assisted with various social media campaigns ‣ Inputted official state crop budgets into Excel sheets for use in agronomic modeling ‣ Created financial scenarios based on field profitability‣ Assisted with various social media campaigns



University of Minnesota Beef Extension

• Food and Beverage Manufacturing

• 4-H Summer Intern

  • Jun 2017 - Aug 2017

  ‣ Coordinated and taught community agriculture education lessons to children‣ Organized official 4-H Clothing, Food, and General Project judging events‣ Oversaw and tabulated results of herdsmanship contest and livestock interview judging ‣ Coordinated and taught community agriculture education lessons to children‣ Organized official 4-H Clothing, Food, and General Project judging events‣ Oversaw and tabulated results of herdsmanship contest and livestock interview judging



Tietz's Premium Poultry

• Owner/ Operator

  • Apr 2012 - Jul 2015

  - Managed poultry entrepreneurship - Fed and monitored 75-150 live birds - Kept records of feed and finances - Marketed finished product via social media - Managed poultry entrepreneurship - Fed and monitored 75-150 live birds - Kept records of feed and finances - Marketed finished product via social media