Experience

Escape Records

• Germany
• Musicians

• Head Of Marketing

  • Sep 2021 - Present

• Senior Marketing Manager

  • Mar 2021 - Sep 2021



Horizons & Co Law Firm

• United Arab Emirates
• Law Practice
• 1 - 100 Employee

• Senior Marketing and Business Development

  • Sep 2019 - Jan 2020

  Sole member of the marketing department responsible for all marketing and business development activities, including the creation of visuals and events.Key achievementsCreating internal systems such as an experience tracker, pitch tracker and streamlining the maintenance of the data.Redeveloped the pitching strategy including the pitching documentation, the content and the way information is presented to clients on an individual basis when an RfP was received.Grew the social media (LinkedIn) presence and engagement by a significant percentage in the first four months with diverse content and visuals.Redevelopment of all materials and copy to bring the law firm to the forefront of the market in the UAE.Developed the marketing plan and budget for 2020 to cover all aspects of the firm’s marketing needs.



Freshfields Bruckhaus Deringer

• United Kingdom
• Law Practice
• 700 & Above Employee

• Marketing and Business Development and Graphic Design

  • Oct 2015 - Jun 2019

  Key member of the regional MBD team reporting directly to the Senior Manager of the region. In-depth knowledge of the marketing and business development best practice for a magic circle firm with strong relationships with all levels of employee including the senior partners of the region. My role focused on the development of internal and external marketing campaigns, internal and external communications, pitching (at all levels), brand guardian, organising and managing internal and external events, directory submissions, fee earner meetings, website and internet management, marketing collateral (brochures)etc. Key AchievementsCreating responses to RfPs as per each client or potential clients needs which lead to significant wins in the region; the most notable being the IPIC and Mubadala merger in Abu Dhabi which created a new US$125bn fund in the MENA region. Created, developed and delivered an engaging internal “game”, which ran on a competitive basis aimed at incentivising junior members of staff to engage in a range of specific marketing activities to raise the profile of both individuals and the organisation.Developed internal systems to streamline information for easier use by the business, specifically to ensure MENA contributions to firm wide pitches was efficient and effective.Successfully implemented and managed the regional roll-out of the firm’s brand refresh in the MENA region ensuring alignment with the global network.The launch and management of a series of market leading academies for existing and target clients which have become synonymous with Freshfields.Co-developed and executed (in the capacity of creative-lead), a flagship 10 year anniversary event of the Abu Dhabi office in line with the firm’s global 275 anniversary in 2018.The successful launch of the Freshfields MENA Women’s Network (part of the firm’s wider global Women’s Network) a group that aims to support women both in Freshfields and those who work for its clients.



Cathedral Chambers

• United Kingdom
• Courts of Law
• 1 - 100 Employee

• Digital and Brand Manager

  • May 2012 - May 2017

  Based in Dubai, and reporting directly to the Board, responsibilities included: the management of the firm’s website (using HTML 5); ensuring compliance to the bar council; and handling social media and brand maintenance. Key Achievements Successfully implemented a new brand image in 2012 and then a subsequent rebranding in 2016/2017 across all online and offline platforms including website, new colour palate, external marketing materials (documents, social media, business cards etc.);Increased the Google Positioning (with SEO and Google Analytics) of the website and presence on social media platforms (Facebook and Twitter) of the firm from ground zero;Ensured that the website was maintained and kept its compliance standards in line with the changing bar council regulations.



Interactive Dogma

• United Kingdom
• Software Development
• 1 - 100 Employee

• Assistant Marketing Manager

  • Apr 2015 - Jul 2015

  Reporting to the marketing manager, responsibilities included: English content management across all platforms (websites, apps, social media, blog posts, videos, email marketing campaigns and offline material such as billboards etc.); client pitches and briefings; project management of a variety of different projects across multiple sectors (e.g. a real estate website, an e-commerce fashion website, food and beverage mobile applications, social media and blogposts etc.); and the design of a number of visuals from concept to implementation. Key AchievementsManaged the opening of a start-up business including business plan, cost management, branding (online and offline) resulting in significant investment; The launch of a number of websites, mobile applications and social media campaigns (including the production of visuals) to specific client briefs and requirements; The successful production of promotional video adverts for online use from concept to implementation.

• Marketing Executive, English Content and Project Manager

  • Oct 2014 - Mar 2015

  Responsibilities Included: The development and execution of social media campaigns, branding for social media and websites. Managed the development of the English content (websites, social media, mobile applications, company profile, e-mails, product pitches). Assisted project management with a team to ensure project deadlines were met. Liaise with clients to ensure contact and satisfaction.



Crocs, Inc

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Intern

  • May 2013 - Aug 2013

  Reported to the marketing manager, responsibilities included: the management and production of all social media content (included liaising with the Singapore office) including campaigns; assisting with the launch of products and product management and their implementation within Crocs retail outlets; and monthly marketing and public relations reports for the brand.Key AchievementsAssisted with a product launch for a regional shoe ‘The Shamal’ including assisting with production of promotional material including the complimentary Ramandan and Eid marketing campaigns both on and offline;Successfully assisted with the organisation of a number of product trade shows, working with charities in and around Dubai, this included one special trip where hundreds of shoes were selected, shipped and delivered to a number of third world countries.



Middlesex University Dubai

• Education Administration Programs
• 1 - 100 Employee

• Campaign Manager, Event Organiser (Everyday Recyclin')

  • Jan 2012 - May 2012

  A recycling campaign in and around Knowledge Village that aspired to reduce the waste within the area from students in coordination with Knowledge Village management.Developing the campaign from concept to implementation including meeting with knowledge village management to gain permission to hold the campaign with their support, the design and production of all promotion material using Adobe (posters etc) and the management of the social media page (Facebook) and the subsequent follow ups.



Alchemy Films

• Media Production
• 1 - 100 Employee

• Intern

  • Sep 2011 - Dec 2011

  Reporting to the Managing Director and assisted across the entire team. Responsibilities included: assisting the full-time employees with their daily tasks such as talent scouting, liaising with clients, maintaining the media book and producing PowerPoint presentations for client meetings. Also responsible for ensuring general office activities were completed such as expenses and welcoming clients for meetings. Reporting to the Managing Director and assisted across the entire team. Responsibilities included: assisting the full-time employees with their daily tasks such as talent scouting, liaising with clients, maintaining the media book and producing PowerPoint presentations for client meetings. Also responsible for ensuring general office activities were completed such as expenses and welcoming clients for meetings.