Experience

BSV Association

• Switzerland
• Information Technology & Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Jan 2023 - Present

  London, England, United Kingdom

• Marketing Manager

  • Jan 2022 - Dec 2022

  London, England, United Kingdom Manage and oversee the performance of different marketing channels with team collaboration spanning all departments. Campaigns included websites, social media, email marketing, fresh designs, branding and more. Improved engagement rates by 40% and led to a 55% increase in social media followers. Oversee the monthly reporting process to measure and manage ROI and KPIs.

• Marketing Manager: Great China

  • Jul 2021 - Dec 2021

  Developed and implemented digital and offline marketing strategies to support Bitcoin Association’s growth and business objectives across multiple channels. Improved social media performance significantly, increasing engagement by 147 and growing viewing time 6-fold. This was done within 3 months. Excelled in generating engaging copy and materials, described as ‘the best we have ever done’.



Student.com

• United Arab Emirates
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Information Officer | Social Media & Student Relations EMEA

  • Dec 2017 - Jul 2021

  London, United Kingdom Work closely with EMEA Sales Leader to develop and deliver digital marketing strategy as well as produce cost-effective performance marketing plan, including programmatic display, EDM and Affiliate marketing. Implement the PPC strategy across Google Adwords, Bing, Baidu and Criteo; Set strategic marketing plans for Chinese overseas market to increase brand awareness and penetration and achieve business objectives from scratch; Built online communities through setting and tracking… Show more Work closely with EMEA Sales Leader to develop and deliver digital marketing strategy as well as produce cost-effective performance marketing plan, including programmatic display, EDM and Affiliate marketing. Implement the PPC strategy across Google Adwords, Bing, Baidu and Criteo; Set strategic marketing plans for Chinese overseas market to increase brand awareness and penetration and achieve business objectives from scratch; Built online communities through setting and tracking KPIs to achieve company’s lead generation goal (+50%) and social media account growth target (+200%); Reduced PPC cost by 34% at the same time as increasing booking number (+4%); Lead and coordinated the marketing campaigns, identified influencers/KOL, agencies, media across social media platforms (Weibo, WeChat, Zhihu, Facebook, Instagram, Douyin, Tiktok and Inke); Supervised the work of multiple freelancers and part-time interns. Established student ambassador programme. Delegating, teaching and supporting to ensure their development; Launched VIP service as a product, creating a new revenue stream from existing clients. Managed delivery of additional services for both landlords and students.

• Social Media and Student Relations Executive at Student.com

  • Feb 2016 - Dec 2017

  London, United Kingdom Thinking ahead and planning back from marketing campaigns with costs and KPIs at the centre of all campaign plans; In charge of websites’ video (shooting and editing) and live streaming campaigns; Collaborating with Head of Social Media for China (Shanghai) and the Global Content team (London) to generate content ideas and ensure knowledge sharing.

• Social Media Intern at Student.com at Student.com

  • Aug 2015 - Jan 2016

  London, United Kingdom Responsible for copywriting and liaising with online influencers (KOLs) to promote digital marketing campaigns on different social platforms, including managing the acquisition, timeline, copy and design brief; Reporting on all social media activity for the UK Student Relations team and supporting Marketing team and coordinated delivery of company goals;



Qumin

• United States
• Technology, Information and Internet

• Social Media Marketing Specialist

  • Jan 2021 - Jun 2021

  Managing clients across Standard Bank Group, Wiley Education, Haagen Daz and Bofin FinTech.



Wevat Tax Refund

• Social Media Marketing Specialist

  • Apr 2019 - Oct 2019

  London, United Kingdom Oversaw all social media accounts. Generated content to cater to the diversity audience online; Collaborating with Head of Marketing and Communication and worked closely with other teams to optimise the digital channels and maximise the content impact and increase brand awareness; Commitment to the customer experience, with a drive to deliver excellent results; Reach over 10K followers on Weibo and built up the customer service platform via social media platforms within 6… Show more Oversaw all social media accounts. Generated content to cater to the diversity audience online; Collaborating with Head of Marketing and Communication and worked closely with other teams to optimise the digital channels and maximise the content impact and increase brand awareness; Commitment to the customer experience, with a drive to deliver excellent results; Reach over 10K followers on Weibo and built up the customer service platform via social media platforms within 6 months. Show less

• Student Event Coordinator

  • Nov 2018 - Apr 2019

  London, United Kingdom



Air Charter Service

• United Kingdom
• Airlines and Aviation
• 500 - 600 Employee

• WeChat Account Specialist

  • Nov 2016 - Feb 2017

  London, United Kingdom



Waitrose

• United Kingdom
• Retail
• 700 & Above Employee

• Brand Ambassador

  • May 2016 - Jul 2016

  London, United Kingdom



China Construction Bank

• Banking
• 700 & Above Employee

• Finance Accounting Intern

  • Jul 2014 - Sep 2014

  Shijiazhuang, Hebei, China Analysing accounting records and preparing credit evaluation reports, developing an understanding of financial management; Assisting financial managers in decision making and other occasional assistant type tasks,developing excellent attention to detail and organize and priorities workloads



Yonyou Software Co., Ltd.

• China
• Software Development

• Accounting Finance Intern

  • Jul 2013 - Sep 2013

  Beijing City, China Get Yonyou ERP training, developing knowledge of ERP in a big company; Liaising with clients, developing strong communication skills; Arranging meetings and attending partner at meetings with clients and buyers, developing good knowledge of holding efficient and successful meetings.



New Oriental Education & Technology Group

• China
• Education Administration Programs
• 100 - 200 Employee

• Teaching Assistant

  • May 2013 - Jul 2013

  Beijing City, China Preparing resources and teaching materials for students. Liaising with parents regularly to get feedback, developing excellent interpersonal skills; Become the senior teaching assistant and get the chance to be a teaching staff as a reward at the end of this part-time job.



Hebei TV Station

• Social Media Marketing Intern

  • Jun 2012 - Sep 2012

  Setting up Hebei Education Channel’s WeChat official account as a team, familiarity with social platform, HTML5 design web app MAKA and Edius; Content management for the new social media platform, developing excellent written and verbal communication skills; Image and article sourcing and uploading, developing the knowledge of source searching.



University of Science and Technology Beijing

• China
• Higher Education
• 1 - 100 Employee

• Accounting Intern

  • Oct 2010 - Jun 2012

  Beijing City, China Managing student societies’ expense, developing working knowledge of MS packages, in particular Excel and PPT; Fundraising for societies’ activities, developing communication skills.