Daisy Smith

Marketing Executive at Jacobs Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -
  • French -

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Experience

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing Executive
      • Jan 2022 - Present

      - Create, manage and deliver omni-channel marketing campaigns to drive registrations and ticket revenue for 30+ events per year across 5 different brands in the hospitality and travel sectors - Increased ticket sales and registration by up to 47% for multiple events across the business - Create email communications that encompass each brand's voice - Implement A/B testing to achieve best results - Website creation and management for all events - Reporting and analysis of marketing campaign performance that can be used for wider business strategy - Manage subscriptions marketing and re-engagement campaigns to increase retention and attract new subscribers - Assist events team with event delivery - Collaborate with a number of stakeholders both inside the business and wider industry - Work with external travel associations on large expo events; executing detailed marketing plans that consistently deliver results

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Marketing Executive
      • Jul 2020 - Jan 2022

      - Content creation for website redevelopment, including product information for 12+ Siemens software products, training pages and customer success stories - Ensure optimal SEO for new webpages - Liaised with Account Managers to understand specific product needs and drive sales - Manage the creation and execution of webinar campaigns which includes both email and social media promotion - Create campaigns and input leads into CRM system(Salesforce) - Designed 10+ interactive product guides for main Siemens products - Produced customer case study PDFs using Adobe In Design - Liaise with the creative agency for all website and marketing collateral projects - Created and schedule social media content - Produce engaging content for social media and other marketing collateral using Canva - Experience in Adobe Photoshop and In Design

    • Australia
    • Non-profit Organizations
    • 300 - 400 Employee
    • Partnerships Coordinator
      • Jan 2020 - Mar 2020

    • United Kingdom
    • Technology, Information and Internet
    • 100 - 200 Employee
    • University & Student Marketing Executive
      • Sep 2018 - May 2019

      Recruited over 4,400 students for the Undergraduate of the Year Awards, an annual competition where students can win employability opportunities with internationally recognised organisations. Applications were up 45% on previous year. Compiled, contacted and maintained a database of a range of staff at 125 universities across the UK. Followed a systematic process when contacting university staff to ensure information was communicated effectively. Created engaging marketing material and social media content using Canva. Interviewed previous winners of the Undergraduate of the Year Awards for social media content. Recorded advice videos for the Undergraduate of the Year Awards social media campaign. Presented to over 100 students about the Undergraduate of the Year Awards. Composed a large range of emails to students encouraging them to apply to the Undergraduate of the Year Awards as well as other events. Conducted telephone interviews for students to attend an insight day at a law firm. Lead and presented at a law firm insight event for 45 students. Assisted team in running numerous employability and networking events for students and staff from large organisations. Tracked and updated student progress through the application system.

    • United Kingdom
    • Education Administration Programs
    • Marketing Assistant
      • Jun 2018 - May 2019

      Assisting the growth of Maymessy, a social enterprise offering cookery lessons to disadvantaged young adults. Organising and promoting events. Creating marketing collateral. Assisting the growth of Maymessy, a social enterprise offering cookery lessons to disadvantaged young adults. Organising and promoting events. Creating marketing collateral.

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Receptionist
      • Jul 2018 - Aug 2018

      I am responsible for welcoming staff and visitors into the building throughout the day. I direct queries to the relevant people within the business whilst completing admin tasks such as sorting post and filing purchase orders. I am responsible for welcoming staff and visitors into the building throughout the day. I direct queries to the relevant people within the business whilst completing admin tasks such as sorting post and filing purchase orders.

    • Student Guide
      • Dec 2017 - May 2018

      To promote the University of Portsmouth during the open events throughout the year, this includes talking to potential students and parents about the courses on offer and the University experience. Planned and ran two 45 minute seminar workshops for college students to show them what it would be like to come to the University of Portsmouth. To promote the University of Portsmouth during the open events throughout the year, this includes talking to potential students and parents about the courses on offer and the University experience. Planned and ran two 45 minute seminar workshops for college students to show them what it would be like to come to the University of Portsmouth.

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Assistant
      • Jul 2017 - Sep 2017

      Idea generation for client email marketing and newsletter content. Assisted Director with the development of an online email marketing course aimed at enabling organisations to effectively create their own email marketing and newsletter content. Idea generation for client email marketing and newsletter content. Assisted Director with the development of an online email marketing course aimed at enabling organisations to effectively create their own email marketing and newsletter content.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Marketing Assistant Intern
      • Jul 2016 - Jul 2017

      • Assist Faculty Marketing Manager with various tasks such as updating and drafting new marketing material.• Organise, promote and run multiple evening events throughout the year.• Communicate appropriately with both internal stakeholders from different departments and external stakeholders.• Organised photography of current students and alumni on campus and elsewhere within the country.• Interviewed two current apprentices and a business director for a promotional video• Designed questionnaires for students and alumni in order to collate short testimonials used for various marketing material.• Proposed ideas when working in a group to promote a new Degree Apprenticeship course.

    • Student Marketing Assistant
      • Dec 2015 - Jul 2016

      Promoting the University of Portsmouth to potential students and visitors.Dividing tasks between a small team of Student Marketing Assistants.Communicating all relevant information regarding the Halls of Residence throughout the university to potential students and visitors.

  • Corks & Canapes
    • Oxford, United Kingdom
    • Waitress
      • Sep 2013 - Jul 2016

  • The Boars Head
    • Oxford, United Kingdom
    • Waitress
      • Mar 2013 - Apr 2016

    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Receptionist
      • Jun 2015 - Aug 2015

Education

  • University of Portsmouth
    Business and Management, Business and Management
    2014 - 2018

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