Experience

Self Employed - Freelance

• Graphic Design
• 100 - 200 Employee

• Creative Marketing Consultant

  • Jan 2020 - Present

  - Conceptualized, developed + managed multi-channel 360 marketing strategies for multiple NY and LA based brands: Klairs Global, MOKBAR NYC, BowlCut, Boquet, FluffCo, BeautyCon - Managed multiple accounts + social media calendars, developed monthly metrics report - Developed brand book that outlined the brand’s style guide + aesthetic for any public facing assets (i.e., email newsletters, social media assets, etc.) - Launched multiple influencer creator / influencer campaigns that resulted in +1M impressions - Shot + edited creative short form video evergreen content for multiple brand - Developed organic seeding program, managed brand + paid influencer partnerships, negotiated contracts + compartmentalized budget - Led brand activations i.e., brand events, campaigns + more - Maintained meaningful relationships with community members + other brands whilst also building own personal network of creators Show less



selfmade®

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Director, Social Media + Community

  • Mar 2022 - Jan 2023

  - Led content strategy + social calendar + influencer partnerships (focus on IG + TikTok) - Oversaw the social art direction + design of all content development, social media assets, and conceptual decks - Led social-fisrt product launch strategies, with the last one increasing engagement by 230% and waitlist by 65% - Created briefs for creators / influencers, providing art direction via conceptual decks that included visual do’s + don’ts - Built a loyal community via leading + managing all influencer partnerships: gifted, paid and affiliate - Targeted and facilitated partnerships with brands that aligned, i.e., Chillhouse, Youthforia, Clevr Blends + more - Managed internal social team + worked closely with outside agencies to support campaigns - Lead copywriter across all social media platforms Show less



Mokbar, LLC

• United States
• Restaurants
• 1 - 100 Employee

• Social Media + Community Manager

  • Jan 2019 - Jan 2021



Foundation

• Greater New York City Area

• Public Relations Coordinator

  • Feb 2019 - Jan 2020

  - Handled Influencer seeding lists forbeauty brands: Nécessaire, NatureLab. Tokyo, Go-To Skincare, Kristin Ess Hair - Assisted in developing product launch strategies+ event planning in NYC - Handled Influencer seeding lists forbeauty brands: Nécessaire, NatureLab. Tokyo, Go-To Skincare, Kristin Ess Hair - Assisted in developing product launch strategies+ event planning in NYC



MISSBISH

• Media Production

• Social Media / Digital Marketing Manager

  • Jul 2016 - Jan 2018

  MISSBISH is an editorial platform focused on strong, female-driven content. We are the curated experience for active and inspirational women's culture. - Overlook project work for social media in efforts to increase website traffic and engagement across all platforms on a daily basis - Assist in content strategy and social media strategy leading to significant increase in social media growth by 434.37% within 1 year, and increased engagement by content curation and giveaways - Construct marketing strategy frameworks to form comprehensive guidelines for company’s future engagement efforts - Manage all postings on various social media platforms on a daily basis - Facebook, Twitter, Instagram, Snapchat, Weibo, Pinterest Show less