Daisy Padden

Senior Client Advisor, EMEA at VTS
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Bio

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Credentials

  • Communicating for Influence and Impact
    Cambridge Institute for Sustainable Leadership (CISL)
    Aug, 2021
    - Nov, 2024
  • Real Estate Economics and Finance
    The London School of Economics and Political Science (LSE)
    Oct, 2020
    - Nov, 2024
  • Certificate of Competence from Ballymaloe Cookery School
    Ballymaloe Cookery School
    Jul, 2014
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 300 - 400 Employee
    • Senior Client Advisor, EMEA
      • Mar 2021 - Present

      I am responsible for empowering commercial real estate companies throughout EMEA to invest in data-led decisions with streamlined processes and better reporting availability.Since Covid began, I have guided clients with change management strategies in unprecedented circumstances and ensured they were able to successfully navigate the changing market posed by the pandemic via VTS’ market-leading platform which enables landlords and agents to convert leads to leases 41% more efficiently.I work with international landlords like Oxford Properties and Starwood Capital - advising clients on strategic decision-making, operational efficiency and tenant engagement.

    • Client Advisor, EMEA
      • Mar 2020 - Mar 2021

    • Ireland
    • Information Services
    • 1 - 100 Employee
    • Customer Account Specialist
      • Dec 2019 - Feb 2020

      While temporarily living in Ireland, I was part of fin tech company CRIF Vision-net’s customer success team. Here I advised B2B clients on data insights and financial analysis. While temporarily living in Ireland, I was part of fin tech company CRIF Vision-net’s customer success team. Here I advised B2B clients on data insights and financial analysis.

    • Ireland
    • Restaurants
    • 1 - 100 Employee
    • Marketing & Events
      • Aug 2019 - Nov 2019

      While temporarily living in Ireland, I joined the management team at The Commons at the Museum of Literature Ireland (MoLI). Here I managed events and marketing as well as the day to day running of the restaurant itself. While temporarily living in Ireland, I joined the management team at The Commons at the Museum of Literature Ireland (MoLI). Here I managed events and marketing as well as the day to day running of the restaurant itself.

    • United Kingdom
    • Real Estate
    • 700 & Above Employee
    • B2B CRM Manager
      • Jun 2017 - Jul 2019

      In my role as Landsec’s Retail B2B CRM Manager, I created and implemented its CRM strategic spanning across its UK retail portfolio. Influencing and managing stakeholder relations and transforming Landsec’s engagement with retailers through insights and research were key aspects of my role. I communicated my team’s thought leadership content through innovative events and email campaigns to highlight Landsec as market leaders in the UK property management industry. Through my strategy, effective customer segmentation and category analysis allowed Landsec to better leverage its brand engagement, with the help of impactful CRM systems.

    • Ireland
    • Food and Beverage Services
    • 200 - 300 Employee
    • Marketing Executive, Retail and Speciality Foods
      • Jan 2016 - Jun 2017

      A key skill I gained at Bord Bia was transforming market data into relatable insight to guide business development strategies for FMCG brands through effective account management. I gave FMCG brands in Irish food and drink industry practical and strategic guidance on business development through Market Study Visits, advice on NPD and route to market, and translating hard data such as Kantar and Brand View intro relatable market insight. Influencing key stakeholders both internally and externally was a pivotal learning through this role. I accomplished this thought the management of my insights programme, events and copywriting and research. I researched and wrote trade briefing notes for Irish government ministers and in-depth channel insight reports into the UK's food retail industry.

    • Ireland
    • Advertising Services
    • 1 - 100 Employee
    • PR Account Executive
      • Mar 2015 - Feb 2016

      At Fuzion Communications, I specialised in food and hospitality marketing, PR and social media, as well as corporate and local government strategies. My experience at Fuzion has equipped me with a strong skillset in the following ways: -Social media content -Developing marketing strategies using a combination of digital and tradition mediums -Copywriting -Media monitoring -Event management -Networking -Presentation & negotiation skills At Fuzion Communications, I specialised in food and hospitality marketing, PR and social media, as well as corporate and local government strategies. My experience at Fuzion has equipped me with a strong skillset in the following ways: -Social media content -Developing marketing strategies using a combination of digital and tradition mediums -Copywriting -Media monitoring -Event management -Networking -Presentation & negotiation skills

    • Ireland
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2015 - Mar 2015

      Working as part of Ballymaloe Foods' marketing team, I worked on social media platforms and promotional strategy. Promotions in store and deliveries were also within my range of tasks, as was representing Ballymaloe at trade fairs around Ireland. Working as part of Ballymaloe Foods' marketing team, I worked on social media platforms and promotional strategy. Promotions in store and deliveries were also within my range of tasks, as was representing Ballymaloe at trade fairs around Ireland.

  • Alternative Bread Company
    • English Market, Cork City
    • Business Manager
      • Jan 2009 - Apr 2014

      At the Alternative Bread Company, I managed a team of artisan bakers, as well as a sales team of 12 people. Here I gained experience in: - New Product Development - Human Resource Management - Business Management - Sales - Customer Service - Accounts and Ordering of Stock At the Alternative Bread Company, I managed a team of artisan bakers, as well as a sales team of 12 people. Here I gained experience in: - New Product Development - Human Resource Management - Business Management - Sales - Customer Service - Accounts and Ordering of Stock

Education

  • University College Cork
    Bachelor of Arts (B.A.), Political Science and English Literature
    2008 - 2012
  • The London School of Economics and Political Science (LSE)
    Online Programme, Real Estate Economics & Finance
    2020 - 2020
  • University of Cambridge
    Online Programme, Communicating for Influence and Impact
    2021 - 2021

Community

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