Experience

Richlink Capital Group
• Australia
• Financial Services
• 1 - 100 Employee
• Business Development Manager

  • Jan 2019 - Present


University of Canterbury

• New Zealand
• Higher Education
• 700 & Above Employee

• MBA Graduate

  • Jul 2017 - Mar 2019

  Relevant papers include Marketing Principles, Innovative business strategy; Entrepreneurship and Small Business; Leading Others; Interpersonal Skills for Leaders; Operations Management, etc. Relevant papers include Marketing Principles, Innovative business strategy; Entrepreneurship and Small Business; Leading Others; Interpersonal Skills for Leaders; Operations Management, etc.



Farmers Corner Developments Limited

• Project Manager

  • Aug 2018 - Feb 2019

  I worked for Farmers Corner (one of the leading tourism retailers) in developing a marketing plan as my final MBA project. This project expanded my experiences into tourism marketing area in the New Zealand and China context. My learning from this job include: • A clear big picture of tourism retailing and accommodation industry of New Zealand; • Insightful understanding of Chinese travelers’ consuming behaviors; • Skills in segmenting and targeting markets based on company advantages and market opportunities; • Competency in planning and implementing marketing strategies by marketing mixed activities, including promotion campaigns in social media, product sales channel selection, pricing strategies, etc.; • Abilities in balancing the expectation of stakeholders, including academic supervisors, clients and stakeholders; • Confidence in delivering satisfying results. Show less

• Investment Department Manager

  • Mar 2015 - Jun 2017

  Richlink Capital is a global assets management institution focusing on investment fund management (VC, PE, M&A), wealth management, and financial advisory. Dedicated to providing assets management services for Chinese HNWI and families, it has achieved outstanding performance and built up a solid business foundation in Beijing, Australia, Hongkong, Shanghai, Shenzhen, etc. I engaged in the fund investment and management business (TMT, Healthcare, Consumption): • Led a team of six to implemented investment strategies of the company; • managed the full investment circle of the investment fund from deal sourcing to exit transaction; • Recruited, trained, organized and oversaw team members focus on investment activities; • Kept CEO informed of on-going investment activities and portfolio performance; • Established strong relationship with co-investment institutions, industry associations, experts and relevant participants; • Presented to investors in annual meetings and maintained a sound investor relationship; • Partnered with the CEO of Richlink Australia to set up “High-tech Investment Fund”, helping clients allocating assets and seeking new opportunities in Australia markets; • Closed 16 new deals and completed 7 exit transactions; Best Deal - Tencent Music Entertainment Group (TME. NASDAQ), investment return 500%, two- year VC investment; • Outperformed in achieving department KPI and was awarded “Best Investment Team” in the group level in 2015 and 2016. Show less

• Investment Manager

  • Jan 2011 - Feb 2013

  • Sourced investment opportunities through personal networking, co-investors, third parties, and relevant industry channels; • Conducted due diligence by coordinating with investment team, lawyer, auditor and target project team; • Interviewed management teams of target project and industry professionals; • Reviewed documentation required, including DD report; investment memo, etc.; • Presented investment opportunities to the investment committee; • Proposed deal structures and implemented investment transactions; • Monitored investee project portfolios and provided the quarterly and annual report to the management team, investment board and investors in the post-investment stage; • carried out cross-border M&A consulting projects (seller side); • Top investment performance in 2012/2013 in both investment amount and average return. Show less

• Investment Analyst

  • Feb 2008 - Mar 2010

  • Screened investment opportunities with the investment team • Researched and provided analytical reports/information on market and industry; • Undertook financial modeling to evaluate investment opportunities and risks; • Participated and supported in activities of due diligence, presentations and documentation; • Involved in monitoring and reporting on investment portfolios quarterly and annually; • Screened investment opportunities with the investment team • Researched and provided analytical reports/information on market and industry; • Undertook financial modeling to evaluate investment opportunities and risks; • Participated and supported in activities of due diligence, presentations and documentation; • Involved in monitoring and reporting on investment portfolios quarterly and annually;



ZHDM Financial Service Limited

• International Business Specialist

  • Jul 2005 - Jan 2008

  • Worked as part of a dedicated team providing financial services for IPO projects; • liaised with clients, management team, brokers, London Stock Exchange, NASDAQ and Australia Stock Exchange to implement project activities; • Interpreted in business meetings and translated documents between Chinese and English. • Worked as part of a dedicated team providing financial services for IPO projects; • liaised with clients, management team, brokers, London Stock Exchange, NASDAQ and Australia Stock Exchange to implement project activities; • Interpreted in business meetings and translated documents between Chinese and English.