Daisy La

Senior Director, Operations at Avocado Systems
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  • English -
  • Mandarin Chinese -

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Credentials

  • Project Management Professional (PMP)®
    Project Management Institute
    Sep, 2020
    - Sep, 2024
  • ABS Leaders Program
    AT&T
  • Accelerated Development Program
    AT&T
  • Associate in Information Technology (AIT)
    AT&T
  • Cisco Certified Design Associate (CCDA)
    Cisco
  • Cisco Certified Design Professional (CCDP)
    Cisco
  • Cisco Certified Network Associate Voice (CCNA)
    Cisco
  • Cisco Certified Network Professional (CCNP)
    Cisco
  • Data Communications Institute
    AT&T
  • IP Networking Professional
    AT&T
  • Professional Bridal Consultant
    Association of Bridal Consultants Virginia
  • Security Professional
    AT&T

Experience

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Senior Director, Operations
      • May 2021 - Present

    • Director, Strategic Alliances
      • Dec 2020 - May 2021

    • Director, Channel Operations
      • Sep 2020 - Dec 2020

    • Canada
    • Accounting
    • 1 - 100 Employee
    • Business Consultant
      • Jul 2020 - Sep 2020

      Helping small businesses and independent consultants set up the foundational elements to operate and protect their business. ➤ Billing and Collections. ➤ Liability and other insurance needs. ➤ Business entity and Tax classifications ➤ Retirement Accounts ➤ Streamlining Operations Helping small businesses and independent consultants set up the foundational elements to operate and protect their business. ➤ Billing and Collections. ➤ Liability and other insurance needs. ➤ Business entity and Tax classifications ➤ Retirement Accounts ➤ Streamlining Operations

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Associate Director - Vendor Strategy
      • Dec 2018 - Jul 2020

      Managed the revenue generation and strategic partnership of our vendors, partnering with the executive leadership to build the strategic road map for each of the vendors' future success. Managed annual revenue value of $2.1M.➤ Achieved 45% revenue improvement for managed vendors, with growth across all strategic products.➤ Implementation of processes to comply with FCC TCPA dialing rules and non-payroll worker policies.➤ Led RFP pricing negotiation efforts resulting in a $1.37M in year savings and full year $2.75M savings, standardizing work orders across four organizations.➤ Participated in corporate task forces to analyze cross-organization synergies, work volumes, and pricing.➤ Developed ranking methodology of vendors with disparate programs using quantitative and qualitative scorecards. Show less

    • Associate Director - Sales Excellence
      • Dec 2016 - Nov 2018

      Led the Sales Excellence team, supporting the sales organization in training, compliance, procurement, corporate initiatives, and vendor, product, and program launches with the goal of process re-engineering to streamline and simplify processes to transform the team in preparation for the future environment. ➤ Corporate compliance and security core team member. Negotiated deliverables and managed remediation plans for compliance projects.➤ Directed product and program launches for vendor teams from planning committees to launch and post mortem.➤ Program management of new initiatives, including design, funding, and launch.➤ Created Data Bootcamp to certify vendor trainers and Data Channel Managers in AT&T complex data and security products. Show less

    • Associate Director - Data Sales and Marketing
      • Dec 2015 - Nov 2016

      Led a team of 13 managers that managed data sales and marketing strategy for the outsourced vendor program.➤ 272% improvement in data sales on the account management program and 88% YOY improvement in the call centers program.➤ Created the Proof of Concept structure to standardize all product and system launches in the organization. Allowed for agile development concepts before mass rollouts.➤ Led effort to standardize and implement paperless work environments and security practices across all centers including audit processes.➤ Successfully managed multiple opportunity assignments including reduction in NPW removal time frames, Flex Worker designations, and Digital Warrior roll-outs for the organization. Show less

    • Associate Director - Call Center
      • Jan 2014 - Nov 2015

      Managed the first effort to outsource small business billing calls to external call centers. Turned the program from negative performance to exceeding targets in year one. ➤ Led a team of Sales Managers to significant increases in all metrics: 67% increase in customer satisfaction, 420% increase in revenue/call, 350%+ increase in strategic products.➤ Implemented tactics to streamline reporting and communications and re-deploy resources to focus on sales management.➤ Negotiated pricing, terms, and work orders to add two new vendors to the program. Show less

    • Associate Director - Sales Operations
      • Jan 2009 - Dec 2013

      Led a team of nine second-level managers that manages sales and marketing strategy for telemarketing and inbound call centers, training plans and delivery, vendor prospecting, launch, and connectivity, contest and incentive management, compliance, reporting and analytics, and work order design and execution.➤ Employee Engagement lead chairing Mentoring, Career Planning, and Employee Engagement committees. Improved net promoter score by 30% and top box scores by 75%.➤ Program lead for marketing corporate initiatives including the first mass marketing effort for small business customers.➤ Expanded the Teleconnections market by launching programs supporting enterprise level customers.➤ Member of CIO Connections planning committee to drive adoption of collaboration tools within AT&T.➤ Developed requirements, designed, and implemented a front-end system to capture metrics and activity for marketing campaign management.➤ Conceived and planned annual Vendor Summit sales kickoffs. Show less

    • Associate Director - SBC West
      • Jan 2007 - Dec 2008

      Led a team of 15 support staff for the Alliance Outreach Telemarketing Channel that managed reporting and campaign management, marketing and list development, and vendor launches.➤ Created a trainer certification process and training Bootcamp for vendors that has been replicated in multiple organizations.➤ Developed a comprehensive vendor launch and shut down guides that included all steps and requirements to ensure smooth vendor launches and clean, complete closures.➤ Designed and launched large-scale inbound routing plan supporting AT&T's small business advertising efforts.➤ Conducted trial product launches for marketing for the small business market segment. Show less

    • Channel Sales Manager
      • Jan 2003 - Dec 2006

      Sales Manager for the Business Telemarketing program for SBC West, managing five vendor locations with 250 external employees and internal management and provisioning teams.➤ Managed annual expense budget of over $12M and acquisition target of $16M.➤ Created comprehensive reporting processes, established work order policy, developed program models and sustainable support structures which became best practices upon nationalization of the program.➤ Conceived and secured funding to build a provisioning team for Telemarketing. Tactics implemented resulted in a 45% decrease in ALW rejects and a 61% increase in ALW throughput.➤ Partnered with Adtran to launch a security program that became a security offering for DSL service. Show less

    • Senior Project Manager
      • Jan 2002 - Dec 2002

      Appointed as Senior Project Manager to guide the Valued Account Outreach program through multiple growth initiatives. ➤ Managed communications to executive level management, product launches and corporate initiatives, contests, and methods & procedures. ➤ Created and delivered initial training program for vendor personnel.➤ Designed contests and incentive trips to drive sales results.

    • Technical Development Manager - Network Integration
      • Jan 2001 - Dec 2001

      A Technical Development Manager role was created for me to be the technical resource for the IP, Network Integration, and Business sales teams. ➤ Partnered with vendors such as Cisco and Nortel to develop product specific training for the sales team and the core channel.➤ Created intense Cisco Bootcamp program that resulted in three certified associates that year.➤ Assigned as engineer at the Internet Data Center to create the first Data Center sales model to bring the product to mid-market customers.➤ Created and delivered training sessions and product roll outs to increase Network Integration sales, achieving a 52% improvement in one year.. Show less

Education

  • Claremont McKenna College
    Bachelor of Arts (B.A.), Industrial and Organizational Psychology

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