Experience

Qeelin

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Assistant Retail Operation Manager

  • Aug 2018 - Present

  1. Be responsible for entire retail operations for all retail boutiques in mainland China and Taiwan, territory covering 22 boutiques in 14 cities, to secure brand full year sales to meet group target. 2. Leverage retail SOP excellence practice and close monitor sales KPI performance to build up brand cultural experience and amplify premier customer in-boutique experience to secure both global sales growth and LFL sales growth over +30%, much higher than market average. 3. With the on-time and excellent boutiques opening execution to support the brand distribution expansion plan and follow the brand ambition, to write a first book for Chinese luxury fine jewelry brand. 4. Liaise with MKT and digital team to make sure off-line retail activities align with the brand mission and the execution is delivering proper and precise brand messages to all the public. 4. Other cross functional corporations with merchandising, leasing, E-comm, etc. to further leverage and improve retail boutiques’ overall performance. Show less



VF Corporation

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Retail Senior Supervisor

  • Jun 2017 - Jul 2018

  1. Retail Operation Project Roll-out Consolidate and study best practice from both America and Asia Pacific regions, make localization to China version and communicate to all China retail stores to improve retail SOP excellence to drive better sales performance. 2. Regional Project Amplification Support APAC Retail Director to accumulate and study China retail excellence performance from daily operation and come up to project matrix and impact to APAC region, mainly HK and Korea, including buying and allocation, sales KPI, SOP, etc. 3. Retail Culture Build-Up Communicate with multi-function to run out and activate year-long incentive program for whole retail shops to build up brand culture among staff and improve better sales performance in store. Show less



LVMH Watches & Jewelry

• France
• Luxury Goods & Jewelry
• 200 - 300 Employee

• Sales Administrator

  • Nov 2012 - Jun 2017

  1. Sales Reports and Analysis Responsible for all the sales related reports both to local group company and to HQ Swiss manufactory. Manage sales data for the whole brand.2. Budget & Planning Responsible for annual budget planning, reporting to HQ. Monthlysales target setting, planning for sales manager, achievement follow up, identify sales risks,explain to HQ for budget revision, and monitor yearly budget achievement.3. Retail Management Assist brand GM to manage 3 retail shops in Shanghai, Wuhan and Chengdu, including sales target achievement, daily shop operation, VIP customer follow up, in-store VIP events and sales staff training. Roll out special incentive program to activate retail sales performance to achieve yearly target. Lead special customization order between customer and HQ production, to make customer’s request well acknowledged, accepted and achieved.4. Wholesale Management Assist brand GM to communicate with key retailers on monthlysales purchase. Keep good communication with the contact from all retailers, including Xinyu Group, Chow Tai Fook Group, Oriental Group, Timecity Group, Emperor Group, Dalian Jinhua, and other individual retailers. In Regular, attend and prepare key retailer, especially group retailer, sales catch-up meeting once a month and support regional sales managers to review other individual retailers once every quarter.5. Training Responsible for brand training for both retail and wholesale staff. Translate HQ training materials into Chinese version. Execute once a quarter in store training for both selling skills and product knowledge.6. SAV Management Manage and control severe SAV complaint both retail and wholesale. Build up own brand VIP customer database across Greater China region with IT department to benefit CRM program.7. Region Cooperation As the key contact for China team to communicate with regional teams especially HK and TW.8. Market Update to HQ Responsible for brand weekly report to both HQ and Group. Show less

• Marketing Assistant

  • Oct 2012 - Dec 2013

  1. Trade Marketing Manage brand GWP order and allocation to all shops both retail boutiques and wholesales shops. Communicate with retailers, and HQ on the roadshow design, and schedule. Manage the vendor-briefing, roll out schedule, follow up material allocation, roadshow on-site check and sales tracking afterwards.2. PR Event As the China key communication contact, discuss with HQ on event concept design, content plan and rundown. To make the event every detail happens on-site. Cooperate with colleagues and agencies for media invitation, attendance and post-event news release.3. Sales Coordination Arrange product importing, dispatching, sell-in and stock-out; do sales reports and analysis monthly and yearly; help with special deals and POS new openings.4. Visual Merchandising Manage national store daily materials application, counter display, POSM, visual update. Help to run the national POS new image installation project.5. Logistics Cooperate with operation on the import of all the merchandising tools and GWP.6. Manage the in-house payment Procedure of control marketing expenses and budget. Show less