Daiana Florez A.

Instax Leader at Fujifilm Colombia
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO

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Johanna Fischer Uribe

He tenido la suerte de trabajar con Diana Florez, y solo puedo decir que es una excelente profesional. Fue un placer trabajar con ella, estuvo a mi cargo durante poco más de un año y siempre fue muy responsable, proactiva, preocupada de los detalles y logró cumplir con todos los proyectos y tareas que se le asignaron. Su capacidad para trabajar en equipo y los buenos resultados obtenidos son parte permanente de su gestión.

Andrés Gallego Garzon

Daiana es una lider de marketing con una visión de innovación y creatividad que permite generar estrategias a todas las áreas de una compañía. Es una persona bastante responsable y dinamica.

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Credentials

  • Google Ads Certification
    Google AdWords Certified
    May, 2020
    - Nov, 2024
  • Professional Diploma in Digital Marketing (Dip DigM)
    Universidad Pontificia Bolivariana
    May, 2014
    - Nov, 2024
  • E- Commerce Diploma
    Universidad Pontificia Bolivariana
    Feb, 2014
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2020
    - Nov, 2024
  • English
    ACE ENGLISH MALTA
    Sep, 2019
    - Nov, 2024

Experience

  • FUJIFILM COLOMBIA
    • Colombia
    • Photography
    • 1 - 100 Employee
    • Instax Leader
      • Mar 2021 - Present

      • Lead the entire commercial chain for the Instax instant camera line, from Fujifilm in Colombia, for end customers, distribution channels, and retailers.• Generate and manage commercial strategies for pricing, sales, logistics, and marketing in order to achieve the goals and objectives set for the fiscal year.• Conduct market studies and design customer care strategies with current customers to build loyalty, expand market share, and position the brand in each channel.• Manage general inventories, forecasts, purchase orders, and distribute stock to all channels nationwide.Accomplishments:• Achieved a 200% increase in sales of Instax cameras, printers, and paper compared to 2019, thanks to 360-degree commercial and marketing strategies (ATL, BTL, and Digital).• Optimized internal communication, inventory management, logistics, and response times, improving customer service quality by 90% compared to previous years. Show less

    • Digital E-Commerce Store Manager
      • Mar 2021 - Mar 2022

      • Lead the team and the official Fujifilm Colombia digital store, supporting all commercial, logistical, and administrative processes.• Design a 360-degree sales and marketing strategic plan (ATL, BTL, and Digital) to promote product marketing and e-commerce growth.• Implement KPIs and track marketing and commercial strategies and their alignment with the achievement of the objectives set.• Plan and track the commercial and marketing budget, optimizing resources to guarantee the maximum return on investment (ROI).• Supervise and control the inventory of products in the digital store.Accomplishments:• Led the organization and training of a multidisciplinary team capable of performing various key functions within the store.• Expanded the store's channels in more than 2 marketplaces (Rappi and Mercado Libre Full), increasing sales and brand positioning.• Increased sales in digital channels by 180% compared to 2019, implementing pricing, product, social media, and website strategies. Show less

  • CervIal
    • Antioquia, Colombia
    • Marketing and Advertising Leader
      • Jul 2020 - Jan 2021

      • Generate the graphic image for the main portal of the Acopi MarketPlace and for the default web templates of the portal. • Implement the entire image of the Acopi virtual conferences and business wheel portal in its first version. • Generate the image and corporate manual, as well as institutional content for Cervial. Accomplishments: • I managed to create the visual identity of the Marketplace portal where more than 1,000 Microentrepreneurs from Antioquia participated to promote economic reactivation during the pandemic. • I created a portal for virtual business wheels for more than 800 microentrepreneurs that helped to boost economic reactivation in the region. Show less

  • IFX Networks
    • Telecommunications
    • 400 - 500 Employee
    • Regional Marketing Leader
      • Jun 2011 - Aug 2019

      • Generate, oversee, and execute 360-degree advertising strategies for LATAM in collaboration with the sales department to increase market share, strengthen the brand, and foster the adoption of B2B products. • Implement regional brand identity plans in LATAM, strengthening the sense of belonging and raising the brand's presence in multiple countries. • Lead the marketing team to achieve marketing KPIs, budget management, and POP stock supervision. • Establish business and PR relationships to forge brand partnerships with leading companies and events at the national level. Accomplishments: • Recognized as Employee of the Year in 2013 at the regional level for leading and building a marketing team that drove sales, integrated institutional communications, and consolidated the brand in the telecommunications sector. • Secured the first regional business through the creation of social media (Facebook, Twitter, and LinkedIn) and the implementation of Google AdWords campaigns. • Generated a 20% increase in sales by implementing brand experiences to evangelize about B2B services. Show less

  • Sitimag
    • Bogotá
    • Corporate Image Consultant
      • Aug 2010 - Mar 2011

      • Design institutional materials for small businesses • Provide advice on corporate image management • Print in medium and large format • Create graphic images for small brands Accomplishments: • Implement a new service for institutional brand image consultations. • Design institutional materials for small businesses • Provide advice on corporate image management • Print in medium and large format • Create graphic images for small brands Accomplishments: • Implement a new service for institutional brand image consultations.

  • Canal 13
    • Media Production
    • 300 - 400 Employee
    • TV Production Assistant
      • Aug 2009 - Jun 2010

      • Direct the editing of a 60-minute institutional television program • Find recording spaces for special sections of a regional TV program • Coordinate outdoor recording activities Accomplishments: • Learn the entire television production process (pre-production, production, post-production) • Direct the editing of a 60-minute institutional television program • Find recording spaces for special sections of a regional TV program • Coordinate outdoor recording activities Accomplishments: • Learn the entire television production process (pre-production, production, post-production)

Education

  • UCAM Universidad Católica San Antonio de Murcia.
    Master en Dirección de Negocios - MBA, Senior Business Management
    2022 - 2023
  • Universidad Central (CO)
    Advertising - Specialization in Creativity and Audiovisual Media, Public relations, advertising, and applied communication
    2005 - 2010
  • Gies College of Business - University of Illinois Urbana-Champaign
    Digital Marketing Specialization, Marketing
    2020 - 2020

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