Brand Manager

• Oct 2021 - Present

Brand Manager of FMCG category Brand-related function: - Coordinate with Regional team to get alignment on brand perspectives (brand proposition, communication, packaging, etc.). - Execute market segmentation, estimate the market size & launch the new products (concepts, brand keys & Marketing Plan) to meet the specific consumer demand. - Plan, develop and direct marketing efforts for a particular brand or product - Conceptualize strategic initiatives and implement details of a campaign - Manage access to brand assets, develop brand standards and usage guidelines Business partners leadership function: - Execute strategies with cross-functional teams, Manage external marketing partners such as advertising agencies, digital marketing firms and production companies Trade Marketing direction setting -Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research - Develop an in-time scheme, in-store visibility, shopper engagement activities to enhance the availability & brand imagery at the store level in both GT & MT channels Team development: -Frequent conduct of team training, on-job guidance -Grow people via empowerment & project ownership -Fertilize a good-working environment Show less

Deputy Marketing Manager

• Apr 2020 - Apr 2021

BeefDaily is the first chilled beef brand in Vietnam. I'm responsible for all brand activities include: - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Planning all communications and media actions on all channels. - Explore feasibility of potential products. Research & identify unmet needs to launch new brand BeefDaily is the first chilled beef brand in Vietnam. I'm responsible for all brand activities include: - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Planning all communications and media actions on all channels. - Explore feasibility of potential products. Research & identify unmet needs to launch new brand

Senior Branding Specialist

• Sep 2019 - Mar 2020

Branding Specialist

• May 2019 - Sep 2019

Account Executive

• Aug 2016 - May 2019

• Account & Relation Management: - Meeting and liaising with clients to dicuss and identify their requirements - Building and mataining strong client relationships - Coordinating with other departments to ensure timeline and quality • Planning & Execution Management: - Researching and collecting data to develope content/communication strategy - Leading in proposal development and present proposal to clients - Creating and managing the project (quality, timeline, budget...) • Account & Relation Management: - Meeting and liaising with clients to dicuss and identify their requirements - Building and mataining strong client relationships - Coordinating with other departments to ensure timeline and quality • Planning & Execution Management: - Researching and collecting data to develope content/communication strategy - Leading in proposal development and present proposal to clients - Creating and managing the project (quality, timeline, budget...)

Marketing Executive

• Sep 2015 - Mar 2016

- Analysing competitors - Building Brand - Making promotion plan - Deploying communication campaign - Analysing competitors - Building Brand - Making promotion plan - Deploying communication campaign

Content Marketing Executive

• Dec 2013 - Apr 2014

Collaborator

• Jun 2013 - Dec 2013