Product Marketing | Owners Marketing

• Jul 2023 - Present

Digital Marketing Lead

• Mar 2021 - Jul 2023

・Comprehensive digital marketing management - in charge of management of various performance marketing channels + creative works ・Proven record of testing/customer-centric initiatives; ・End-to-end Ecomm reporting + data management ・Experiences beyond digital marketing - i) BtoB sales pitches, ii) Market/Customer survey execution, iii) Client management

Digital Marketing Specialist

• Jun 2019 - Mar 2021

Media Planner

• Jan 2018 - Jan 2019

- Assigned as an associate planner first then moved up to a planning lead for 2 categories of products in the account in the 1st year. Looked after both digital and offline including consultation and proposals on annual strategic creation and monthly / quarterly media executions. - Holistic experiences in digital including testing roadmap creation and executions, creative proposals, platform operation for social media, and media buying. - Assigned as an associate planner first then moved up to a planning lead for 2 categories of products in the account in the 1st year. Looked after both digital and offline including consultation and proposals on annual strategic creation and monthly / quarterly media executions. - Holistic experiences in digital including testing roadmap creation and executions, creative proposals, platform operation for social media, and media buying.

Media Planner

• Apr 2016 - Dec 2017

- Assigned to digital team in the account looking after both biddable and non-biddable media planning and execution. - Contributed client digital team to acquiring new qualified leads for sales by planning and executing editorial ads and joining business seminars with 3rd-party medias.. - Led a new global reporting project as a local POC been in charge of ensuring all the project agenda checked out in a timely manner. - Assigned to digital team in the account looking after both biddable and non-biddable media planning and execution. - Contributed client digital team to acquiring new qualified leads for sales by planning and executing editorial ads and joining business seminars with 3rd-party medias.. - Led a new global reporting project as a local POC been in charge of ensuring all the project agenda checked out in a timely manner.

APAC Online Acquisition - Marketing Analytics Specialist

• Feb 2014 - Apr 2016

- Became a marketing analytics specialist and succeeded in converting team's efforts into globally-shared views and dashboards. - Learned and utiliezed SQL to develop set of customized datasets and dashboards for marketing analyses for Google employees in charge of key marketing functions - Planned and managed landing page optimizations for all the markets in Asia Pacific with an emphasis on planning quarterly-based A/B testings and being in charge of communicating with developers and… Show more - Became a marketing analytics specialist and succeeded in converting team's efforts into globally-shared views and dashboards. - Learned and utiliezed SQL to develop set of customized datasets and dashboards for marketing analyses for Google employees in charge of key marketing functions - Planned and managed landing page optimizations for all the markets in Asia Pacific with an emphasis on planning quarterly-based A/B testings and being in charge of communicating with developers and marketers in other regions - Bridged the central marketing team and telemarketing support teams in Asia Pacific markets by developing comprehensive dashboards designed to meet the needs of different types of users

Google Japan SMB Sales - Lead Generation Operation

• Oct 2013 - Apr 2014

- Led execution plans to provide Google sales team with hundreds of sales leads on weekly basis including speedy excel works and website checks - Introduced and managed the new operation process of using crowd outsourcing service (CrowdWorks) and succeeded in doubling up the number of the delivery of sales leads while minimizing the HR cost of the company - Managed a web-based CRM tool, Zoho to keep track of performances of sales leads on weekly basis to improve the delivery