Dai Tatai

SVP Marketing & Product at Gamers Academy
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Munich Metropolitan Area, DE
Languages
  • English Native or bilingual proficiency
  • German Native or bilingual proficiency
  • Japanese Native or bilingual proficiency
  • French Elementary proficiency

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Tom Orzikowski

Dai is one of the best you can find in business. His clear vision combined with ultra hands-on makes it a pleasure to work with him. In addition, he has the rare ability to be a true leader who can listen and transforms every issue into an opportunity.

Dino Ruta

As Scientific Director of the FIFA Master Program I have known Dai professional and social capacities throughout the past year. He combines a strong professional background, international experience and curiosity, with a wide-ranging understanding of the sport business. As a student, he demonstrated commitment, vision and problem solving skills.

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Credentials

  • DSLV Snowboard Instructor
    Deutscher Skilehrer Verband e.V.
    Jan, 2001
    - Nov, 2024

Experience

    • Germany
    • E-Learning Providers
    • 1 - 100 Employee
    • SVP Marketing & Product
      • Oct 2019 - Present

      Founding PartnerDeveloped an eSport coaching and learning platform from zero to hero Founding PartnerDeveloped an eSport coaching and learning platform from zero to hero

    • Sport, Brand and Product Marketing Consultancy
      • 2015 - Present

      - Start-Up advisory (Brand & Product) - Marketing & Product Advisor for Train Effective - Event Marketing consultancy for MLB & World Baseball Classic (Tokyo 2017) - Start-Up advisory (Brand & Product) - Marketing & Product Advisor for Train Effective - Event Marketing consultancy for MLB & World Baseball Classic (Tokyo 2017)

    • Germany
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Head of Global Brand Marketing
      • May 2017 - Sep 2019

      Defined the Freeletics brand, created product love and won millions of fitness fans. Lead social media, community management, brand marketing & communications, PR & internal communications. Defined the Freeletics brand, created product love and won millions of fitness fans. Lead social media, community management, brand marketing & communications, PR & internal communications.

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Brand Supervisor
      • May 2016 - Nov 2016

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Head of Concepts & Strategy
      • Jan 2013 - Apr 2016

      Responsible for developing concepts, strategy, activation ideas and to supervise the implementation and execution of marketing projects and content production. Responsible for developing concepts, strategy, activation ideas and to supervise the implementation and execution of marketing projects and content production.

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Senior Manager - Global Brand Marketing Football 2014 FIFA World Cup Projects
      • Mar 2013 - Oct 2014

      Planned, developed and executed different brand projects within the 2014 FIFA World Cup portfolio for adidas Global Brand Marketing Football. Planned, developed and executed different brand projects within the 2014 FIFA World Cup portfolio for adidas Global Brand Marketing Football.

    • Senior Project Manager
      • Feb 2012 - Jan 2013

      Lead agency for DriveNow. Responsible for all communication and marketing activities. Launched DriveNow mobility concept in Germany. Lead agency for DriveNow. Responsible for all communication and marketing activities. Launched DriveNow mobility concept in Germany.

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Global Brand Communication Manager
      • Jan 2011 - Jan 2012

      Delivered an integrated through-the-line marketing communications package to support adidas’ global business objectives in football. Responsible for all brand communication around adidas global clubs (FC Bayern München, Chelsea FC, Liverpool FC, Real Madrid, AC Milan), the UEFA Champions League and adidas football boots. Delivered an integrated through-the-line marketing communications package to support adidas’ global business objectives in football. Responsible for all brand communication around adidas global clubs (FC Bayern München, Chelsea FC, Liverpool FC, Real Madrid, AC Milan), the UEFA Champions League and adidas football boots.

    • Marketing Consultant
      • May 2010 - Dec 2010

      • Coordinated marketing projects for the market initiation of new E-Bike products• Prepared and organized all event and marketing related matters for the Eurobike exhibition • Coordinated marketing projects for the market initiation of new E-Bike products• Prepared and organized all event and marketing related matters for the Eurobike exhibition

    • Spectator Sports
    • 1 - 100 Employee
    • Torch Relays Coordinator
      • Sep 2009 - Apr 2010

      Planned, coordinated and executed all operational aspects of the Olympic & Paralympic Torch Relay Planned, coordinated and executed all operational aspects of the Olympic & Paralympic Torch Relay

Education

  • SDA Bocconi
    Master, International Master in Management, Law and Humanities of Sport
    2008 - 2009
  • Université de Neuchâtel
    Master, International Master in Management, Law and Humanities of Sport
    2008 - 2009
  • De Montfort University
    Master, International Master in Management, Law and Humanities of Sport
    2008 - 2009
  • Ludwig-Maximilians-Universität München
    Bachelor, Bachelor of Sport Management
    2006 - 2006
  • Bond University
    Bachelor, Bachelor of Sport Management
    2004 - 2006

Community

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