Associate Content Writer

• Feb 2023 - Present

Copywriter

• May 2022 - Present

-Writing copy for websites and blogs -Speechwriting -TVC scriptwriting -Social media captions & copy -Writing copy for websites and blogs -Speechwriting -TVC scriptwriting -Social media captions & copy

Creative Content Writer

• May 2022 - Feb 2023

Digital Media Intern

• Aug 2021 - Oct 2021

• Designed social media content for feeds across multiple platforms, aiming to increase followers and views by 10% in first three months • Oversaw creation and implementation of advertisements and targeted posts for two brand campaigns • Led creation of storyboards and scripts for three advertisements across multiple platforms, including mass media such as television and social media pages • Organized social media pages for brands and curating daily posts • Designed social media content for feeds across multiple platforms, aiming to increase followers and views by 10% in first three months • Oversaw creation and implementation of advertisements and targeted posts for two brand campaigns • Led creation of storyboards and scripts for three advertisements across multiple platforms, including mass media such as television and social media pages • Organized social media pages for brands and curating daily posts

Junior Digital Media Coordinator

• Oct 2017 - Mar 2018

Collaborated closely with the Marketing and Design teams, to devise strategies regarding web content for various campaigns.The tasks I was involved in included brainstorming ideas, extensive market and literature research, and communicating with the client to ensure satisfaction.Key achievements:- Created storyboards for two advertisements for reputable restaurants in Sri Lanka that aimed to increase social media following by 5% in the first two months.Also oversaw the filming and editing process.- Developed written press releases, social media captions, and other written content for a software company launching their product in Sri Lanka.- Co-authored a Woodstock-inspired rebranding for a reputable medicinal spa in Sri Lanka, with content that was able to permeate across multiple social media and mass media platforms, aimed to attract a younger consumer base.Also looked to increase social media following by at least 10% for the duration of the campaign. Show less

Digital Media Intern

• Jul 2017 - Oct 2017

Operations Intern

• Dec 2016 - May 2017

Skills learned and knowledge gained: - The logistics of manufacturing textiles - Supply chain processes (especially concerning UK markets) - Liaising with factories and clients - Drafting action plans - Helping with data entry Skills learned and knowledge gained: - The logistics of manufacturing textiles - Supply chain processes (especially concerning UK markets) - Liaising with factories and clients - Drafting action plans - Helping with data entry

Event Planner

• Jun 2014 - Jul 2014

Helped to organize Ithaca College Hillel's annual mixer among other events during the summer event season. This included: - Liaised with the Ithaca College Events team, regarding budgeting, deliveries and scheduling. - Generated visual content for social media to promote the event and increase ticket/raffle sales by 10% before the event. - Oversaw the construction of event location.I was charged with communicating with various companies who provided food, entertainment and decor for over 200 guests. - Supervised the creation and distribution of flyers and poster to over 1000 students across the campus to promote the event. Show less

Proofreader

• Feb 2014 - Jun 2014

Oversaw proofreading for Ithaca and Tompkins County's only non-profit digital publication. Key responsibilities: - Spearheaded checks for grammar, spelling and syntax issues within written pieces. - Oversaw cross-checking relevant references and data used in articles to ensure accuracy - Collaborated with other team members, including head editor, to provide editorial insight, maintain a uniform voice across the publication and ensure consistent quality. - Championed efforts to pursue stories that would appeal to wider demographics of readers.I endeavoured to increase readership by 10% over the winter by introducing weekly sports segments that would include interviews with Tompkins County sports stars. Show less

Official Photographer

• Jan 2013 - Jun 2013

As the photographer for The British School in Colombo, I was tasked with traveling to various events, and managing the distribution of photos. Key responsibilities: - Spearheaded multiple magazine, newsletter and online publication teams, where I provided editorial insights and photos from collection. - Oversaw the photography for four inter-school events, representing the school as an official photographer. - Supervised the photography club for three semesters, where my role included organizing trips, inviting guests to speak, and allocating club funds for activities. Show less

Summer Internship

• Jul 2012 - Aug 2012

During my summer internship at Mihin Lanka, I was tasked with: - Oversaw the conducting of market research into prospective clients that would be interested in our services.I compiled a list of 8-10 businesses daily, and would contact them on behalf of the company to enquire about their needs. - Capitalised on my role to diversify the company's search.I spearheaded the search for potential client's outside the given parameter and was able to compile broader lists of interested entities. - Sharpened my business development skills due to communicating with at least 5 prospective clients daily. Show less