Experience

OMD Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Vice President Global Client Management

  • 2017 - Present

  ► Direct day-to-day business & media operations of A-list global and local clientele.Global clients: Google, Ferrero, Virgin-Atlantic, TripAdvisor, HP, Heinz.Local clients: Shufersal, Gett, Colmobil (Hyundai, Mercedes-Benz, Mitsubishi).► Manage multi-million-dollar media budgets for clientele, effectively optimizing to ensure results.► Lead strategic and practical life cycle of global pitches, resulting in multi-million-dollar contracts.► Leverage team to deliver key marketing KPIs for the client to ensure robust delivery.► Conduct market analysis, including localized threats and opportunities to business, in order to deliver the most effective campaign.► Drive initiatives to ensure that the client achieves regional and global performance targets.► Initiate full-stack digital & traditional marketing approaches, including television, radio, billboards, social media, search engines and more. Show less

• Account Team Lead & Strategist

  • 2005 - 2017

  ► Led negotiations on behalf of client in order to guarantee the most strategic, cost-effective deal, saving millions of dollars for the client as well as the agency.► Drove success within the department by identifying, defining and building core KPIs that directly correlate with a brand’s needs.► Implemented annual strategic media plan that address the business and marketing goals of a brand and determine the media mix, budget and overall media goals.► Managed staff, daily contact with clients, and dealt with creativity as well as crisis resolution. Show less


DDB
• United States
• Advertising Services
• 700 & Above Employee
• Head of Media Department

  • 2002 - 2005

Mindshare
• Arts & Crafts
• Media Planner & Buyer

  • 1999 - 2002