Dae Son
Chief Revenue Officer (CRO) at BettorView- Claim this Profile
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Bio
Jesse Wilke
Dae was a creative and resourceful DTC marketing leader with a wealth of knowledge of the sports betting and gaming industry. He was a fantastic asset in performance marketing and collaborated well with my Operations team on our acquisition efforts, often creating valuable initiatives that extended beyond his team and influenced the way we approached engagement and retention. Working with him was enormously helpful in learning how to strip down and focusing a marketing idea to the key elements, and better considering the point of view and interpretation of those efforts by our audience.
Jim DeMarco
Dae is a gifted, creative growth marketing leader. I was lucky to work with him during a high growth phase and witnessed firsthand his structured, analytical approach to DTC marketing platform strategy & execution. He’s an effective player-coach who develops people & relationships (across departments) via his unique mix of IT, quant and journey marketing knowledge and experience. I’d love to work with with a hands-on marketing executive like Dae again!
Jesse Wilke
Dae was a creative and resourceful DTC marketing leader with a wealth of knowledge of the sports betting and gaming industry. He was a fantastic asset in performance marketing and collaborated well with my Operations team on our acquisition efforts, often creating valuable initiatives that extended beyond his team and influenced the way we approached engagement and retention. Working with him was enormously helpful in learning how to strip down and focusing a marketing idea to the key elements, and better considering the point of view and interpretation of those efforts by our audience.
Jim DeMarco
Dae is a gifted, creative growth marketing leader. I was lucky to work with him during a high growth phase and witnessed firsthand his structured, analytical approach to DTC marketing platform strategy & execution. He’s an effective player-coach who develops people & relationships (across departments) via his unique mix of IT, quant and journey marketing knowledge and experience. I’d love to work with with a hands-on marketing executive like Dae again!
Jesse Wilke
Dae was a creative and resourceful DTC marketing leader with a wealth of knowledge of the sports betting and gaming industry. He was a fantastic asset in performance marketing and collaborated well with my Operations team on our acquisition efforts, often creating valuable initiatives that extended beyond his team and influenced the way we approached engagement and retention. Working with him was enormously helpful in learning how to strip down and focusing a marketing idea to the key elements, and better considering the point of view and interpretation of those efforts by our audience.
Jim DeMarco
Dae is a gifted, creative growth marketing leader. I was lucky to work with him during a high growth phase and witnessed firsthand his structured, analytical approach to DTC marketing platform strategy & execution. He’s an effective player-coach who develops people & relationships (across departments) via his unique mix of IT, quant and journey marketing knowledge and experience. I’d love to work with with a hands-on marketing executive like Dae again!
Jesse Wilke
Dae was a creative and resourceful DTC marketing leader with a wealth of knowledge of the sports betting and gaming industry. He was a fantastic asset in performance marketing and collaborated well with my Operations team on our acquisition efforts, often creating valuable initiatives that extended beyond his team and influenced the way we approached engagement and retention. Working with him was enormously helpful in learning how to strip down and focusing a marketing idea to the key elements, and better considering the point of view and interpretation of those efforts by our audience.
Jim DeMarco
Dae is a gifted, creative growth marketing leader. I was lucky to work with him during a high growth phase and witnessed firsthand his structured, analytical approach to DTC marketing platform strategy & execution. He’s an effective player-coach who develops people & relationships (across departments) via his unique mix of IT, quant and journey marketing knowledge and experience. I’d love to work with with a hands-on marketing executive like Dae again!
Experience
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BettorView
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United States
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Spectator Sports
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1 - 100 Employee
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Chief Revenue Officer (CRO)
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Feb 2022 - Present
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Chief Marketing Officer
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Nov 2020 - Present
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Action Network
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United States
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Spectator Sports
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1 - 100 Employee
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Vice President Marketing
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Aug 2020 - Nov 2020
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William Hill
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United Kingdom
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Gambling Facilities and Casinos
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700 & Above Employee
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Vice President of Performance Marketing
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Aug 2018 - Mar 2020
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DraftKings Inc.
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United States
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Mobile Gaming Apps
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700 & Above Employee
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Director of Digital Media
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Jul 2014 - Aug 2018
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DraftStreet
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New York, New York
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Email Marketing Manager
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Jun 2013 - Jul 2014
• Responsible for the management and evolution of the email strategy to convert and retain users from creative to deployment • Analyze and track performance trends to develop tests for future campaigns and identify opportunities for more advanced user targeting • Create and test new email enhancements including; trigger-based emails, win-back campaigns, reactivation campaigns and referral programs • Develop and execute A/B and multivariate tests to increase engagement through… Show more • Responsible for the management and evolution of the email strategy to convert and retain users from creative to deployment • Analyze and track performance trends to develop tests for future campaigns and identify opportunities for more advanced user targeting • Create and test new email enhancements including; trigger-based emails, win-back campaigns, reactivation campaigns and referral programs • Develop and execute A/B and multivariate tests to increase engagement through messaging, offers, templates, automation and segmentation Show less • Responsible for the management and evolution of the email strategy to convert and retain users from creative to deployment • Analyze and track performance trends to develop tests for future campaigns and identify opportunities for more advanced user targeting • Create and test new email enhancements including; trigger-based emails, win-back campaigns, reactivation campaigns and referral programs • Develop and execute A/B and multivariate tests to increase engagement through… Show more • Responsible for the management and evolution of the email strategy to convert and retain users from creative to deployment • Analyze and track performance trends to develop tests for future campaigns and identify opportunities for more advanced user targeting • Create and test new email enhancements including; trigger-based emails, win-back campaigns, reactivation campaigns and referral programs • Develop and execute A/B and multivariate tests to increase engagement through messaging, offers, templates, automation and segmentation Show less
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Kitara Media (now Propel Media)
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Sep 2010 - Jun 2013
• Create and manage search and display campaigns in Google and Bing/Yahoo with a focus on user acquisition • Oversee all Facebook advertising and page management, which includes targeting, trafficking, optimizing, reporting, scaling and managing one direct report • Extract and implement optimization insights for revenue growth and profit goals • Develop and execute the Google and Facebook for Kitara Media’s first Facebook game: Grumpy Goats • Create and manage search and display campaigns in Google and Bing/Yahoo with a focus on user acquisition • Oversee all Facebook advertising and page management, which includes targeting, trafficking, optimizing, reporting, scaling and managing one direct report • Extract and implement optimization insights for revenue growth and profit goals • Develop and execute the Google and Facebook for Kitara Media’s first Facebook game: Grumpy Goats
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AIG
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United States
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Insurance
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700 & Above Employee
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Marketing Analyst
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Jun 2006 - Aug 2010
• Created, launched, and managed online marketing operations including PPC, banner ads, email, webcasts, and website optimization for over 15 Chartis business units • Developed marketing campaigns and strategies based on goals, analytics and best practices • Analyzed test results and make recommendations for next steps to meet campaign initiatives • Managed the execution of projects in tandem with various departments that include sales, creative, and technical in order to meet strict… Show more • Created, launched, and managed online marketing operations including PPC, banner ads, email, webcasts, and website optimization for over 15 Chartis business units • Developed marketing campaigns and strategies based on goals, analytics and best practices • Analyzed test results and make recommendations for next steps to meet campaign initiatives • Managed the execution of projects in tandem with various departments that include sales, creative, and technical in order to meet strict deadlines • Generated proposals, presentations, and marketing material for the procurement of new business units and the expansion of existing online campaigns • Identified new areas of online marketing opportunities beyond current organizational thinking • Established and manage relationships with outside vendors to facilitate campaign implementation •Trained business units and team members in the usage of third party online marketing software Show less • Created, launched, and managed online marketing operations including PPC, banner ads, email, webcasts, and website optimization for over 15 Chartis business units • Developed marketing campaigns and strategies based on goals, analytics and best practices • Analyzed test results and make recommendations for next steps to meet campaign initiatives • Managed the execution of projects in tandem with various departments that include sales, creative, and technical in order to meet strict… Show more • Created, launched, and managed online marketing operations including PPC, banner ads, email, webcasts, and website optimization for over 15 Chartis business units • Developed marketing campaigns and strategies based on goals, analytics and best practices • Analyzed test results and make recommendations for next steps to meet campaign initiatives • Managed the execution of projects in tandem with various departments that include sales, creative, and technical in order to meet strict deadlines • Generated proposals, presentations, and marketing material for the procurement of new business units and the expansion of existing online campaigns • Identified new areas of online marketing opportunities beyond current organizational thinking • Established and manage relationships with outside vendors to facilitate campaign implementation •Trained business units and team members in the usage of third party online marketing software Show less
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Education
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1997 - 2001
Rutgers University
B.S, Computer Science
Community
