Dael Cohen
CMO at Portugalis Group - קבוצת פורטוגליס- Claim this Profile
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Experience
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Portugalis Group - קבוצת פורטוגליס
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Israel
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Individual and Family Services
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1 - 100 Employee
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CMO
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Jan 2021 - Present
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RENUAR
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Retail
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100 - 200 Employee
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Digital Marketing Manager
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Dec 2018 - Jan 2021
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Digital Madia Expert Team Leader at McCann Tel-Aviv Israel
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Dec 2017 - Nov 2018
My responsibilities include: - Managing a team of 4.- Planning and buying digital media, directly and through exchange systems.- Giving full support to the digital campaign: strategic and placement planning, media buying and optimization. - Responsibility for managing multiple campaigns across the network, in a large variety of platforms. such as: Adwords, Facebook, Outbrain, Taboola, DBM, Artimedia, Appnexus and direct buying (from leading website's).- Monitor performance and progress of the campaign by reports analysis and queries by using Google Analytics.- Managing large-scale budget and meeting goals. - Negotiation with suppliers while maintaining the company's commercial interests. - Creating purchase order with SAP software. - The position requires planning and forward - thinking abilities, negotiations skills, costumer service, multi-tasking and the ability to work in a dynamic environment. Show less
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Digital Madia Expert
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Aug 2015 - Nov 2018
My responsibilities include: - Planning and buying digital media, directly and through exchange systems.- Giving full support to the digital campaign: strategic and placement planning, media buying and optimization. - Responsibility for managing multiple campaigns across the network, in a large variety of platforms. such as: Adwords, Facebook, Outbrain, Appnexus and direct buying (from leading website's).- Monitor performance and progress of the campaign by reports analysis and queries by using Google Analytics.- Managing large-scale budget and meeting goals. - Negotiation with suppliers while maintaining the company's commercial interests. - Creating purchase order with SAP software. - The position requires planning and forward - thinking abilities, negotiations skills, costumer service, multi-tasking and the ability to work in a dynamic environment. Show less
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Education
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Ben-Gurion University of the Negev
Bachelor's degree, Economics and Business Management