Experience

NEON

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Strategy & Operation Manager

  • Jul 2021 - Present



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Strategy & Operation at Think Tank Team

  • Sep 2019 - Present

  Supporting the Team lead, shaping the team's direction, and planning the team running. As a main contact point from HQ for the team's communication and project outcomes delivery, I've dealt with various information from market relevance data to corp strategies to support the team to focus on creating new concepts that the company expects. For the team, as a strategist and planner, clarify the HQ and team's next technical trend to search for novel product/service ideas. Annually writing… Show more Supporting the Team lead, shaping the team's direction, and planning the team running. As a main contact point from HQ for the team's communication and project outcomes delivery, I've dealt with various information from market relevance data to corp strategies to support the team to focus on creating new concepts that the company expects. For the team, as a strategist and planner, clarify the HQ and team's next technical trend to search for novel product/service ideas. Annually writing the strategy book to guide team members and executives considering the company's future and guidance of new products should focus on shaping the vision and values of products.

• Senior Strategist - New AR and VR Product Design

  • Mar 2016 - Oct 2021

  - Product Management and Strategist for New AR Devices - Product Manger of Next Generation Product of VR / AR - Design Methodology & Research Coordinator - New VR UX Concept Development with Strategy - Digital Charm Concept Development Planning for next-generation AR / VR wearables. The main tasks started with seeking market opportunities, proper user segmentation, building the target user personas, shaping the unique sales points, and listing the user-valued features… Show more - Product Management and Strategist for New AR Devices - Product Manger of Next Generation Product of VR / AR - Design Methodology & Research Coordinator - New VR UX Concept Development with Strategy - Digital Charm Concept Development Planning for next-generation AR / VR wearables. The main tasks started with seeking market opportunities, proper user segmentation, building the target user personas, shaping the unique sales points, and listing the user-valued features. Communication with industrial designers, UX designers, mechanical engineers, and software developers were challenging. Communication to persuade decision-makers to accept the outcomes. Since the work of matching fashionable design with sophisticated and limited technologies in a tiny space was more challenging than expected. Conduct and run user tests & interview/ usability tests and use the result for following product life cycle information.

• Manager at Samsung Research America

  • Jan 2015 - Mar 2016

  HQ Relationship and General Management for STI (Smart Things(IoT) Innovations Lab), Samsung Design America (San Francisco), Mobile Innovation Lab

• UX Strategist

  • Jan 2014 - Jan 2015

  - New Large Display Concept Strategy - UX Trend Research on the U.S. and China Envisioning products and building strategies with the tech development roadmap in Samsung Electronics. Based on knowledge of Design thinking, the defining user needs drived products for 3-4 year future was main role. Mostly worked on Video display projects and tried find the opportunities of new personal display on a private room and the large displays for the enterprize markets.

• UX Senior Designer

  • Feb 2013 - Dec 2013

  Building the technology roadmaps to make competitive products with novel UX on them. I worked on the consumer product roadmaps for 3-year-ahead base on the world-wide user trends research. I worked with US and China researchers to find the major trends of each country users, and tried derivate what were the signs of change of life trends.



Designmine

• Seoul

• Senior Designer

  • Jun 1999 - Jun 2002

  Senior Manager of Visual Design team Company Branding, Editorial Design Corporate Identity / Characters - Kumho Women Professional Basketball team Corporate Identity TourXpress.com Character Design / Jeju Island District Government Senior Manager of Visual Design team Company Branding, Editorial Design Corporate Identity / Characters - Kumho Women Professional Basketball team Corporate Identity TourXpress.com Character Design / Jeju Island District Government