Experience

Healthmine
• United States
• IT Services and IT Consulting
• 100 - 200 Employee
• Marketing Operations and Automation Manager

  • Jun 2022 - Present


Sunrise Senior Living

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Automation Specialist

  • Sep 2021 - May 2022

  • Utilized Eloqua and Microsoft Dynamics to execute brand and community email marketing programs focused on driving lead generation and brand awareness • Managed the end-to-end building, optimizing, reporting, and scaling of the enterprise marketing automation campaigns • Built HTML emails and landing pages using Eloqua and Microsoft Dynamics • Developed and executed customer segmentation strategy based on profile data to deliver targeted messaging and ensure maximum marketing efficiency • Proactively monitored email engagement as well as on-site activity post-click to drive ROI • Partnered with Marketing Analytics to evaluate, measure, and report on strategic effectiveness, impact, and ROI for program efforts and marketing activities • Supported the development and maintenance of marketing technology systems • Supported the development of new business processes to maximize efficiency and effectiveness within the department • Maintained a high level of customer focus and partnership with key internal customers Show less


Contractor
• Sweden
• Construction
• 1 - 100 Employee
• Marketing Automation Contractor

  • Mar 2019 - Sep 2021


Switchplace

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Contractor

  • Mar 2019 - Mar 2021

  •Utilized HubSpot to implement inbound marketing strategies. Initiatives included email campaigns, landing pages, search marketing, social media, automation programs, content creation, campaign management, and analytics. •Effectively worked with the sales team to create a functional and efficient CRM platform in order to execute lead generation projects and meet strategic objectives. •Worked closely with the sales and operational teams; enabling them to meet their objectives by providing appropriate materials and presentations. •Maintained the company’s website after taking the initiative to redesign the site in order to improve effectiveness. Show less



Hope Women's Center

• United States
• Non-profit Organizations

• Marketing Manager

  • May 2017 - Apr 2019

  • In collaboration with CEO, designed and implemented effective email campaigns, targeting donors and ministry partners. • Managed client, donor, and event websites ensuring content was relevant and up to date. • Managed several yearly events and fundraisers, in collaboration with relevant volunteer staff, in order to raise money and effectively reach donors, target clients, and ministry partners. • Developed and executed digital fundraising campaigns, utilizing landing pages, social media, and email campaigns, in order to raise money and increase community awareness. Show less



Schaefer Advertising Co.

• United States
• Advertising Services
• 1 - 100 Employee

• Content Distribution Specialist

  • Jan 2015 - May 2016

  • Developed and executed content marketing strategies consisting of email marketing, social media marketing, blog content development and execution, creation and execution of e-newsletters and landing pages, search engine marketing, and campaign metrics and reporting. • Managed marketing automation platforms, including HubSpot and Eloqua, furthering experience in database management, personalized email and landing pages, automated workflows, and lead scoring. • Gathered and analyzed data, using results to develop reports for paid advertising, including banner ads, social media ads, search engine ads, and email ads. Show less



Transplace

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Marketing Automation Specialist

  • Apr 2014 - Jan 2015

  • Eloqua administrator who delivered marketing automation programs that informed customers, nurtured prospects and delivered leads to sales • Assisted with the execution of email campaigns, campaign landing pages, forms and automated campaigns, including managing email production, and asset management • Developed contact data quality enrichment and nurturing programs to improve segmentation • Analyzed lead delivery results, measured success, and matured the lead generation process to optimize marketing and sales alignment • Provided weekly, monthly and quarterly campaign reports with analysis Show less



TREW Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2013 - Dec 2013

  • Developed and executed paid search (Google Adwords) and search engine optimization programs for multiple clients. Google Adwords Certified.• Developed and executed social media (Facebook, Twitter, LinkedIn, YouTube, Slideshare) campaigns setting strategy, frequency and on-channel tone.• Experience with marketing automation software (Hubspot); experience with database management, personalized email communications, automated workflows, and lead scoring.• Assisted with the creation and execution of new sales processes, including the development of a new automated lead qualification workflow. • Managed and wrote for TREW’s blog and quarterly newsletter; managed TREW’s social media channels.• Assisted with the design and publication of several white papers and e-books. Show less

• Marketing Administrative Assistant

  • Jun 2012 - Dec 2012



Rogue Athletic Club

• Professional Track and Field Athlete

  • Sep 2009 - Jul 2012

  Manage training and racing schedules which includes coordinating travel arrangements to meets around the country. Assist in marketing ventures, organizing fundraisers, and completing grant applications in order to increase funding for non-profit. Writer for the Team Rogue Elite blog that led to a contract position with Austin Fit Magazine. Manage training and racing schedules which includes coordinating travel arrangements to meets around the country. Assist in marketing ventures, organizing fundraisers, and completing grant applications in order to increase funding for non-profit. Writer for the Team Rogue Elite blog that led to a contract position with Austin Fit Magazine.



More Than A Teacher

• South Africa
• Education Management

• Administrative Assistant

  • Jan 2010 - Jun 2012

  Demonstrate excellent database management skills by recording and managing class registrations with Microsoft Access. Manage employee and client records, enter employee availability, schedule appointments, and create reports using TimeTrade. Utilize QuickBooks for billing, collections, managing accounts, recording sales transactions, and creating reports and invoices. Other duties include answering phones, responding to emails, performing sales calls, updating the company website using Dreamweaver, managing inventory, creating emails using iContact, and performing numerous other administrative tasks. Show less



University of Texas at Austin

• Oil and Gas
• 1 - 100 Employee

• Volunteer Coach for the Women's Cross Country Team

  • Sep 2009 - Dec 2009

  Assist in managing, advising, and coaching athletes. Inspire, motivate, and encourage athletes during weekly practices and competitions. Also, help communicate strategies to help athletes define and achieve their goals. Assist in managing, advising, and coaching athletes. Inspire, motivate, and encourage athletes during weekly practices and competitions. Also, help communicate strategies to help athletes define and achieve their goals.



The Arkansas Yoga Center

• Administrative Assistant

  • Jan 2009 - Aug 2009

  Duties included, but not limited to, using Quickbooks to enter daily sales transactions, Microsoft Word to prepare letters, Microsoft Excel to maintain workshop and teacher training records, Microsoft Publisher to create flyers, Microsoft Outlook to send and receive emails and maintain the customer database, and Constant Contact to create weekly newsletters. Also responsible for updating the website, requiring knowledge of HTML, monitoring the front desk, greeting and checking in students, completing merchandise transactions, answering the phone, and opening and closing the center. Show less



University of Arkansas

• United States
• Higher Education
• 700 & Above Employee

• Collegiate Track and Field Athlete

  • Aug 2004 - Dec 2008

  Applied efficient time management skills in order to balance the rigorous training, competition, and academic demands of a successful Division I Track and Cross Country Student Athlete. Enhanced analytical skills by studying competitor’s race tactics, determining the most effective race strategies, and successfully implementing these strategies to earn four All-American Honors. Effectively communicated with teammates, coaches, and the media (received media training; interviewed regularly.) Applied efficient time management skills in order to balance the rigorous training, competition, and academic demands of a successful Division I Track and Cross Country Student Athlete. Enhanced analytical skills by studying competitor’s race tactics, determining the most effective race strategies, and successfully implementing these strategies to earn four All-American Honors. Effectively communicated with teammates, coaches, and the media (received media training; interviewed regularly.)