Client Partner

• Sep 2020 - Present

Owner

• Jan 2018 - Present

I provide private consultations to companies about integrated PR and marketing strategy (including digital media) development, auditing marketing and PR processes, building brand communication, managing internal communication within the organisation, and offering the most effective solutions in crisis management. I provide private consultations to companies about integrated PR and marketing strategy (including digital media) development, auditing marketing and PR processes, building brand communication, managing internal communication within the organisation, and offering the most effective solutions in crisis management.

Director Of Communications

• Dec 2016 - Dec 2017

Development and implementation of internal and external strategy of corporate communication based on the strategy developed by Latvian Television. Communication of products produced by Latvian Television in the public space, cooperation with the media both in the field of created products and LTV corporate communication. Development of LTV social accounting strategy and communication plans for corporate accounts and product accounts. Cooperation management with external partners in the development of social projects of national significance. Show less

Director Corporate Communications, Board Member

• Aug 2013 - Sep 2016

Development and implementation of internal and external strategy of corporate communication and tasks. Group companies brand recognition and reputation management, industry lobbying project implementation, relations management with media and collaboration partners. Promotion of existing and new services in the market, using integrated marketing communication for successful business development, promotion of customer relations. Planning and realization of public relations messages, preparation of speech persons, planning and implementation of proactive measures of crisis communication. Show less

Head of Marketing department

• 2010 - 2011

Development of an integrated marketing communication strategy for a construction company. Budget development and control. Improvement of the corporate image of the company, web site processing, development of representation materials. Creating a customer relations program. Implementing employee motivation activities. sales. Development of an integrated marketing communication strategy for a construction company. Budget development and control. Improvement of the corporate image of the company, web site processing, development of representation materials. Creating a customer relations program. Implementing employee motivation activities. sales.

Real estate rent

• 2007 - 2010

Premise leasing, management of cooperative relations with tenants. Premise leasing, management of cooperative relations with tenants.

Head of Marketing department

• 2005 - 2007

Development and implementation of a marketing communications plan, budget planning and control, monitoring of the service advertising and sales campaign development, development of new service brands, including re-branding of the Latvijas Pasts brand. Collaboration management with creative, media, public research agencies. Organization of competitions for selection of cooperation partners, conclusion of cooperation agreements. Transforming post offices according to new corporate brand values. Responsibility for website maintenance activities. Show less

Head of Marketing and Public relations department

• May 2002 - Sep 2005

Development and control of marketing and PR communication plan and budget, preparation of reports, submission to company management. Company’s corporate style book processing according to the company’s new values. Developing advertising and sales campaigns of the existing and new services. Processing the corporate design of the bank branches, customer service monitoring. Organization of employee motivation activities. Customer Relations Program development and management. Development of work organization procedures for the successful marketing and advertising unit cooperation with other bank units. Collaboration management with creative, media, public research agencies. Show less

Marketing project manager in Marketing department

• 1995 - 2002

Participation in the development of the bank’s brand, in the development of a corporate style book. In collaboration with advertising and media agencies, creation of the bank’s image communication campaign, monitoring design materials of the project, budget control. Participation in the development of service advertising campaigns for Latvian and Russian markets, guidance of the development of printing materials, TV, and radio advertising clips. Changing the bank branches design according to new brand values and principles of product promotion. Show less