Experience

Thrisk

• Australia
• Insurance Agencies and Brokerages
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present

  Marketing. Communications. Customer. Marketing. Communications. Customer.



Infa Group

• Germany
• Retail

• Marketing, Grotime

  • Nov 2018 - Apr 2020

  Grotime makes children's furniture and one of the highlights of my career was getting to oversee the product process from design through to marketing - Senior stakeholder management of Infa Group CEO, CFO, directors, as well as external clients - Oversaw the end-to-end process of the product including strategic development, execution, and marketing - Closed competitive gaps as a priority by conducting a competitor audit, simplifying the Grotime range, and increasing value for customers - Styled and directed a week-long shoot with two photographers on-location for 50+ products and 9 setups well under budget, with strategic directions for each product in the range. - Developed and formalised national brand guidelines - Developed a systematic approach to marketing, to minimise people, time, and budget - Human-centered approach to customers and clients through immersive experiences and client presentations - Presented the strategic vision to the Board reguarding customers, environment, and industry, and persuaded CEO and CFO to support radical change - Used information and data to develop better products and meet customer needs - Managed budget of Grotime within InfaGroup Show less



MAPFRE

• Spain
• Insurance
• 700 & Above Employee

• Marketing and Communications Manager

  • Apr 2016 - Nov 2018

  While not as known in Australia, Mapfre is a multi-national insurance company. I got to taste both Spanish and British culture liaising with head offices in Madrid and London. • Managed 1.5 direct reports remotely, providing regular feedback Website Redesign - Liaised with web, UX and UI designers in Spain to completely overhaul the design and content of the website, focusing on improving revenue through conversions. - Ran extensive AB testing to optimise the website and increase conversion Brand Awareness - Sourced and managed an external PR team - Developed a more strategic social media plan which resulted in: adding 43k+ Facebook fans; increasing engagement rates by 200%+ (the highest in category within Australia); the lowest (Facebook) cost-per-like in Mapfre worldwide for travel insurance products - Increased Product Review rating from 2 stars to over 4 Communications - Developed original social content - Brought consistency to all messaging on a range of corporate touchpoints (including phones, emails, etc) - Grew the email database from 76k to over 90k, with a 20% average open rate - Targeted social and email messaging to increase sales Show less



InfaSecure

• Information Technology & Services

• Graphic Designer and MarComms

  • Apr 2012 - Apr 2016

  InfaSecure is a family-owned Australian company, and I was proud to be part of an organisation that was making parents' choices easier when it came to their children's safety. I started off as a graphic designer, but pretty soon after, was entrusted with strategic input into marketing campaigns and strategy. From photo-shoots (with children no less!) to creating a new brand from scratch, I loved my time here. - Marketing strategy and campaign building - Graphic design - Illustration - Social media - Brand development - Product development - Research Show less