Commercial & Product Manager

• Aug 2020 - Present

Head of Marketing & Metier Academy

• Jan 2017 - Jun 2020

I work in three different streams:1. Facilitating process optimisation:As head of Metier Academy, I build bridges between administration, trainers and customers. Since 2017, I have facilitated team workshops aiming at identifying course-administrative processes. Subsequently, I have facilitated and executed optimisation and automation processes enabling administration to manage more delegates more efficiently and consistently with fewer resources, e.g. by:• Integrating and automating website requests and enrolments with internal CRM/LMS, thus saving an equivalent of app. 2 months of work for 1 FTE pr. year (Microsoft Dynamics 365, ClickDimensions, Gravity Forms)• Automating and optimising e-mail communication with course delegates increasing customer satisfaction2. Account Manager for large Academy customers/partnersResponsible for developing and further expanding solid long-term customer/partner relations focusing on:• Improving customer satisfaction• Working together on expanding course portfolio and ways of conducting training3. Strategic management Metier Academy:As part of the company’s management team I have staff responsibility. Since 2016 responsible for starting and expanding an open academy business, increasing revenue for training courses in project and change management significantly.• Drawing the big picture and turning strategy into action.• Designing and automating financial reporting metrics for multiple business units enabling valid forecasts and accurate financial business insights (in Microsoft Dynamics 365) Show less

Marketing & Communications Manager

• May 2016 - Dec 2016

• Developing, implementing and executing a marketing strategy for Metier’s project management training business unit based on content marketing and marketing automation• Implementing structured and automated lead generation og lead nurturing flows• Implementing and customising Microsoft Dynamics 365 as Customer Relation Management and course administrative system• Implementing a new company website (WordPress) focusing on digital sales of online and classroom training courses

Head of Marketing & Communications

• Nov 2015 - Apr 2016

Head of Sales and Marketing

• Apr 2015 - Nov 2015

Marketing & Communications Responsible

• Mar 2013 - Apr 2015

Extensive experience in the following areas:• Developing, documenting and implementing a marketing strategy for multiple business units• Developing marketing plans based on marketing strategy, including budgets, campaigns, seminars, events, advertising etc.• Developing and implementing CRM strategy for measuring performance and impact of marketing activities (Microsoft Dynamics CRM)• Responsible for marketing team, resource allocation and prioritising tasks and activities• Project manager for e.g. advertising campaign, large marketing project for external customer, including resource allocation, account of hours spent etc.• Contributing to process optimisation throughout the company• Optimising Google AdWords accounts for multiple business units• Author and editor of external newsletters as well as reference stories based on customer interviews• Producing texts for different information and marketing material, including brochures, websites, presentations etc.• Proofreading and quality assurance of all official marketing material Show less

Market Communications Coordinator

• Nov 2006 - Feb 2013

Extensive experience in the following areas: • Responsible for internal communication, e.g. internal newsletter and intranet, employee handbook and presentations • Author and editor of internal and external newsletters and customer magazine • Author of reference stories based on interviews with customers and partners (in Danish, English and German) • Producing different information and marketing material – both content and layout • Advisory function for the company’s management regarding their communication to customers, partners and employees • External communication to customers and partners, PowerPoint presentations for conferences, seminars etc. as well as quality assurance of all externally used material • Designing online questionnaires for e.g. user surveys as well as collecting and analysing data • Responsible for customer and partner relationship and development • Responsible for marketing (strategy, budget, campaigns, seminars, event planning and conducting, conference participation etc.) • Management of networking group for customers • Project management and resource allocation • Translation and proofreading of marketing and IT related material (in Danish, English and German) • Contract management and sales • Public tenders and customer offers Show less

Translator

• Sep 2005 - Aug 2006

• Translation of various texts from German and English into Danish as well as from Danish into German • Proofreading of Danish translations • Translation of various texts from German and English into Danish as well as from Danish into German • Proofreading of Danish translations

Café employee

• Aug 2003 - Jul 2006

• Customer contact and service • Logistics • Customer contact and service • Logistics

Proofreader

• 2003 - 2006

• Proofreading of several dissertations (master theses etc.) and a children’s book • Proofreading of several dissertations (master theses etc.) and a children’s book