Céline Trad
Freelance Community Manager at helwé- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Arabic Limited working proficiency
Topline Score
Bio
Credentials
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Management of Fashion and Luxury Companies
Università BocconiOct, 2020- Nov, 2024
Experience
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Helwé Natural Skincare
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Lebanon
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Personal Care Product Manufacturing
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1 - 100 Employee
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Freelance Community Manager
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Apr 2022 - Present
• Active participation in the day-to-day management and strategic planning of the brand's social media presence on Instagram & Tiktok. • Regularly creating and posting engaging content creation such as images, videos and graphics. • Active participation in the day-to-day management and strategic planning of the brand's social media presence on Instagram & Tiktok. • Regularly creating and posting engaging content creation such as images, videos and graphics.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Activation Assistant - LID LUXE
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Jul 2022 - Jan 2023
• Part of the team developing the strategy of 3 brands: Helena Rubinstein, Biotherm, and Youth To The People in Europe. • Supporting marketing and commercial team to ensure that our five retailers (Harrods, Sephora, Look Fantastic, Farlabo, and Sirowa) have the right tools to expand brand awareness. • Contributed to the creation of a strong 360 activation plan with Harrods to increase awareness on Helena Rubinstein. Organization of a very exclusive PR and influencer event where the 40 attendees generated altogether 64 organic IG stories, with a potential reach of 1.5M. Show less
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International University of Monaco
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Monaco
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Higher Education
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100 - 200 Employee
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Semi-Finalist of the Mark Challenge
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Jan 2022 - Apr 2022
• The Mark Challenge is a business pitch competition to recognize luxury and premium new business ideas with a social/environmental positive impact organised by the Internatonal University of Monaco. • Worked as a team of four to create “First Choice”, a luxury Meta Marketplace for Luxury Resale which aimed at redefining the shopping online experience with the implementation of the Avatar Technology. • Individually designed the whole marketplace website and the final presentation of the Avatar Technology to the jury. Show less
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FATTAL GROUP
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Lebanon
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Manufacturing
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400 - 500 Employee
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Summer Intern - Beauty & Luxury Division
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Jul 2019 - Aug 2019
Development of a Perfume Finder App for the "Artisan des Sens", a retail niche fragrance corner at ABC flagship department store. The corner includes luxury fragrance collections, very selective and premium pricing. Among the brand listed are: Serge Lutens, Chopard collection, Bvlgari Gemme, Roberto Cavalli, Memo Paris, L’Artisan Parfumeur, Mugler les Exceptions, Penhaligon's, Cartier. Development of a Perfume Finder App for the "Artisan des Sens", a retail niche fragrance corner at ABC flagship department store. The corner includes luxury fragrance collections, very selective and premium pricing. Among the brand listed are: Serge Lutens, Chopard collection, Bvlgari Gemme, Roberto Cavalli, Memo Paris, L’Artisan Parfumeur, Mugler les Exceptions, Penhaligon's, Cartier.
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CHANEL
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Summer Intern
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Aug 2018 - Sep 2018
Introduction to Sales Management, Merchandising, Clienteling, and Stock Management. Introduction to Sales Management, Merchandising, Clienteling, and Stock Management.
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Education
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emlyon business school
Master's degree, Luxury Management & Marketing -
London College of Fashion, University of the Arts London
Semester Exchange Student -
King's College London
Bachelor's degree, Business Management -
Lycée Français Jean Monnet de Bruxelles
French Baccaleaureat, Economics and Social Sciences -
University of the Arts London
Central Saint Martins Summer Camp, Fashion Design