Experience

Cycloid - Sustainable Platform Engineering
• France
• Software Development
• 1 - 100 Employee
• Marketing Lead

  • Feb 2021 - Present


Oracle

• United States
• Warehousing
• 1 - 100 Employee

• Global Marketing Campaign Manager | Health Sciences GBU | Safety Solutions

  • Jun 2019 - Feb 2021

  Oracle Health Sciences offers a complete set of clinical and safety solutions that support critical processes throughout the clinical development lifecycle—from study design and startup to conduct, close-out, and post-marketing.Current strategic mission as Global Safety Campaign Manager:- Launch a high profile AI-Powered solution- Reposition Oracle Health Sciences Safety as an innovative, user-friendly and state-of-the-art solution through a series of products, thought leadership and customer engagement campaigns.- Ramp up lead generation as well as pipeline generation and influenceDay to day campaign management involves working closely with:- Product strategists to map out and create thought leadership and product-related content- Sales management to provide insightful sales enablement assets- Marketing leadership team to align with overall GBU strategy as well as report on campaigns success- Creative agency to define our differentiator messaging and create impactful hero assets- PR team to reach out to our audience via editorial content- Social Media team to support promotion of thought leadership assets and create social engagement- Industry publications to develop content syndication programs leveraging their readership- Consortium team to support customer engagement and identify potential though leadership content and client success stories- Regional Marketers to localise campaigns and manage events- Internal Marketing Services team to deploy individual programs Show less

• Senior Marketing Manager

  • Jun 2018 - Jun 2019

  Aconex was acquired by Oracle in April 2018 and joined their Construction and Engineering Global Business Unit•Member of Aconex products extended UKI management team•Development and execution of the UKI marketing strategy •Creative development and execution of core campaigns with the support of a Marketing Coordinator (direct line manager)•Ownership of the marketing plan and campaign coordination across marketing functions•Full responsibility for all digital marketing campaigns•Marketing and brand planning (Campaign and Strategy)•Identify and working in partnership with the Product team develop new customer experiences•Budget management and optimisation Show less



Aconex

• France
• Accounting
• 1 - 100 Employee

• Senior Marketing Manager, UK & Ireland

  • Apr 2016 - Jun 2018

  A strategic role within Aconex to support the development of a focus market:•Member of the extended UKI management team•Team leader managing a UK Senior Marketing Executive and mentoring 2 Marketing Managers (Middle East and France)•Development and execution of the UKI marketing strategy •Creative development and execution of core campaigns with the support of a Marketing Coordinator (direct line manager)•Ownership of the marketing plan and campaign coordination across marketing functions•Full responsibility for all digital marketing campaigns•Marketing and brand planning (Campaign and Strategy)•Identify and working in partnership with the Product team develop new customer experiences•Budget management and optimisation Show less

• EMEA Marketing Program Manager

  • Sep 2011 - Apr 2016

  Plan, execute, and analyse integrated marketing programs across the EMEA region utilising a variety of tactics including emailing campaigns, events, PR, social media & online advertising to build brand awareness, create lead generation programs, and support the sales force.Responsibilities:• Manage a regional marketing manager based in Dubai• Liaise globally with corporate marketing, marketing operations, product marketing and sales to ensure successful execution of campaigns & activities• Use Marketo and Salesforce.com to execute demand generation programs.• Plan and coordinate both online and onsite events including webinars, conferences, seminars, and Executive dinners.• Localise and execute email campaigns using Marketo.• Work with Business Development Managers on finding customer case studies and coordinate execution with Communication Director based in the US.• Find and manage social media & online advertising unique to EMEA countries.• Work with Lead Nurturers to ensure volume and quality of leads.• Be the onsite PR contact for coordinating meetings, interviews, and events.• Coordinate translation of select assets.• Ensure that marketing programs meet lead generation goals and that leads make it through the funnel.• Ensure that campaigns, assets, communications, and messaging are aligned to corporate branding initiatives.• Analyse and report on weekly, monthly, and quarterly activities, results, and ROI for all marketing program initiatives. Show less

• Marketing Specialist Europe & Africa

  • Oct 2010 - Sep 2011

  Responsible for the development and implementation of Aconex' Marketing Plan for Europe & AfricaSpecific Responsibilities:- Develop Country Marketing Plans- Lead Generation Campaigns- PR/Case Studies/Awards- Events/Webinars- Budget Management



Artillery Architecture and Interior Design

• Architecture and Planning
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2009 - Sep 2010

  Responsible for the implementation of Artillery's Marketing Plan as well as the development and implementation of a yearly PR plan. Specific duties as head of PR: - Main point of contact at Artillery for PR - Manage feature listings and look for press coverage opportunities - Create and distribute press releases - Produce monthly newsletters - Manage awards’ submissions Specific duties as marketing coordinator: - Design all marketing materials for the company - Manage events: Networking events, Art events, conferences… - Manage the communication plan of completed projects - Manage the website using a content management system and generate traffic to the website - Assist on the production of quarterly reports for the board meetings Show less



Hewlett-Packard

• United States
• Information Technology & Services
• 300 - 400 Employee

• Trade Marketing Manager

  • Jul 2007 - Dec 2008

  I was responsible for the development, negotiation, implementation and evaluation of Marketing Plans (In-store & Online) for HP’s Accounts working closely with HP Market Managers, Account Managers, Creative Agencies and Retail Partners.My accounts were In-Store/Online Retailers: Tesco, Comet, Staples, Argos and pure online players: Amazon.com, Play.com, Dabs.com.I was responsible for a Marketing Development Funding budget of 5 millions dollars per year.Specific duties:- Implement promotional projects with retailers including development of POS materials (includes Briefing agencies)- Proofread Marketing Materials- PR & Advertising projects in partnership with Retailers- Present Worldwide or European Advertising Campaign to retailers- Leader for the online activities through the retailers: development of HP micro sites on our partners’ website, Content Management, Online Category Management, Search Engine Marketing, Affiliate Marketing.- Organise events at Retailers’ Trade Shows- Develop a contents' Library for the Retailers Show less

• Sales and Marketing Support

  • Jul 2006 - Jun 2007