Chief Marketing Officer

• Jan 2022 - Present

Digital Marketing and Campaign Manager

• Mar 2021 - Jan 2022

Internal Communications Coordinator

• Sep 2020 - Mar 2021

Content Manager

• Jan 2019 - Jun 2020

As a Content Manager, I drove the day-to-day planning and execution of content design and creation.Skilled in creating content for web and mobile experiences and responsible for: - writing compelling value propositions and narratives - writing concept briefs and ensuring asset briefs are aligned to the creative vision - developing concepts for testing - identifying and activating influencers - forging content partnerships - creating content and managing the creative agency - reviewing data and making content optimizations - using Optimizely for A/B testing and Kapost to manage workflow Show less

Brand and Communications Specialist

• Sep 2015 - Jan 2019

Working as an integrated part of regional Brand and Communications teams across Brand System and Workforce Enablement disciplines in support of plans and stated objectives to deliver on IBM strategy in support of the regional teams.As Brand and Communications specialist my work is an integrated part of the country Brand and Communications team, assisting the plans of the team as well as the stated objectives to deliver the IBM strategy in support of the respective market.I consult the United Kingdom & Ireland plus the Nordics teams to help build the IBM brand and deliver effective communication to IBMers. Show less

Internal Communications Support

• Feb 2012 - Aug 2015

Communications JuniorAs part of HP’s GeBOC internal communications team, I provided support and assistance in designing, coordinating, and implementing Council’s internal communication initiatives to internal audiences, in accordance with HP‘s Internal Strategy and Communication guidelines.The role:Intranet Coordinator• Content development and editing.• Updating and improving pages according to business strategy and initiatives.• Ensuring integrated communication with e-mail newsletter and internal social media page. Event PlannerMeticulously creating the communication strategy for All Employee Events with all aspects of the planning, organization, and execution of the event.• Internal event promotion through the production of posters, brochures and teasers.• Coordinating venue management, caterers and location personnel to ensure perfect event delivery.• Planning room layouts and the entertainment program, scheduling workshops and demonstrations.• Coordinating staffing requirements and staff briefings.• Coordinating suppliers, handling glitches during an event to ensure a smooth run.• Register stallholders and entertainers upon arrival and provide support during an event.Newsletter Editor in ChiefCoordinating, planning, writing, and editing the bi-monthly center newsletter.Internal Communication Support• Provide communication support for business and the employee engagement platform through e-mail design, article writing and editing, poster design, logo design, copy, video concept, teasers, and follow-up communication.• Aligning internal communications to HP’s Internal Strategy Communication guidelines.Internal Media Channel Coordinator• Assisting the HP Bucharest Media Team in different video production phases such as concept, pre-production (building sets, selecting filming locations, casting), and production. Show less

Customer Engagement Management

• Jun 2011 - Aug 2015

Part of the NonStop Services team, in charge with Service Contract Maintenance for HP NonStop Servers:Customer support billing specialist• Managing and maintaining (set-up / cancel / invoice / renew) contracts and recurring billing for HP NonStop Servers hardware, software and license products, by using the Customer Automated Billing System (CABS).• Reporting – issue financial reports such as invoicing reports, revenue and forecast reports to Sales Business Managers, Country Managers and end customers, for example: Shell, KPN, IBM and Rabobank.• Quote management – generate and maintain business quotes through the Quote Management System tool (QMS).• Training – ensured Adobe Captivate materials trainings for new team members.• Process transition – ensure effective step by step procedure (from the Bucharest HUB to the Chennai HUB) in order to secure business continuation.Other Roles:I.T. Expert Role • Assist users in creating IT tickets for network and interface issues. Communicate findings to end user and provide training/tips to prevent future cases.Records Coordinator Role• Properly manage team records and information by identifying, classifying, organizing and preparing HP records to be declared in the ERMS tool. Show less

Participant

• Apr 2011 - Apr 2011

IMPACT Marketing School – Participant Part of the VIP (Voluntari pentru Idei si pentru Proiecte) student organization, IMS was a school of marketing in Romania, where 25 students had the opportunity to solve a marketing brief for the school’s partner. The 2011 edition partners were Coca Cola Hellenic and Ursus Breweries. The final brief was for Ursus – repositioning the product on the local market. Working in teams of 5 we created the strategy and built a story around it by developing an integrated marketing campaign. Show less