....Cyril Bladier....

CDO Chief Digital Officer, Marketing, Sales, Data | CMO | Consulting, agency | Head SEO, Acquisition at Business-on-Line
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Contact Information
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • English Full professional proficiency
  • Espagnol Full professional proficiency

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Pam Santos

Cyril has a clear vision of what he is doing. I found his interventions very useful in my role as mentor to local female entrepreneurs in Burgundy as well as very much in tune with the progress coming out of Silicon Valley, from the vantage point of a privately-held company located there. So actually Cyril's advice enables you to profit from the global ecosystem and also to lead local actions. Thanks Cyril!

Yves GAUTIER

Un sérieux coup de booster sur le trafic de mon site ! Voilà ce que les conseils de Cyril, en particulier sur le choix des mots clés, la longueur des articles, leur contenu et leur structure, m'a permis d'atteindre. Son approche originale constitue un vrai plus dans la jungle du SEO. Je pratique le web depuis 2011, croiser le chemin de Cyril m'a permis, sur certains mots clés, de truster les 3 premiers résultats google ! C'est du boulot, mais ça fait la différence.

Olivier FREIMAN

Cours d'une clarté, densité et rapidité remarquable. Cyril Bladier, malgré des contraintes de temps (2h30), a réussi à montrer de très nombreux aspects de LinkedIn, sachant, lorsque c'était nécessaire, aller dans les détails, illustrant ses propos par des exemples en temps réel parfaitement adaptés à son propos. Durant tout le cours, il s'est montré disponible, chaleureux, à l'écoute des questions et des besoins des participants. Ayant moi-même assuré des formations techniques, j'ai vraiment apprécié un cours remarquable que je n'hésite pas à recommander chaudement.

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Credentials

  • Relational Profile Certificate
    Work Well Together
    Jan, 2022
    - Sep, 2024

Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • CDO Chief Digital Officer, Marketing, Sales, Data | CMO | Consulting, agency | Head SEO, Acquisition
      • Sep 2009 - Present

      ➜ Business-on-Line© is a Digital Agency network, specialized in digital strategies & campaigns based on data. It's a team of 40 people dedicated to Pull Marketing. ➜ I help your B2B company or B2C Brand to develop its business through Internet (Social Media Management, SEO, SEM, SEO Marketing, SEM Marketing, wordpress website, Magento e-commerce sites, Symfony, mobile apps, email marketing, content strategy, inbound marketing, Social Selling, Cloud Marketing, Data Mining) & Social Media (Facebook, Twitter, LinkedIn, Viadeo, Youtube, Slideshare, Pinterest...).➜ I help you (SME, multinational) understanding webmarketing, defining your strategy and creating your professional profiles on Social Media. ➜ I am a speaker at Paris Chamber of Commerce and Professor in Sorbonne University (CELSA), HEC Business School, HEC MBA, HEC Executive Education.➜ I publish a blog dedicated to B2B webmarketing: business-on-line.fr. ➜ I am an author and I write pedagogical books to help managers and executives taking profit from Social Networks.➜ Digital Marketing, Social Media Marketing, Social Networking, e-reputation manager, networking, business networking, e-business, HR 2.0, RSP, social media, professional social networks, digital pull marketing, linkedIn training, linkedIn expert, viadeo training, social media training, social media speaker, B2B blog, social media blog, e-marketing blog , Twitter, Twitter training, Facebook, Facebook fan page, Facebook fan page creation, Facebook training, career 2.0, e reputation, executives training, outplacement, emarketing, emailing, social media expert, linkedIn expert, viadeo expert, e marketing expert, ereputation expert, career management, recruitment, linkedIn, viadeo, candidate sourcing, multicanal, omnicanal, digital to store, wordpress, magento, social to retail, social to store, digital store, Chief Digital Officer.➜ http://www.business-on-line.fr➜ cyril.bladier(at)business-on-line.fr Show less

    • TOP200 LinkedIn expert | Employer Brand | Sourcing | HR Marketing | Linkedin profile optimization
      • Sep 2009 - Present

      ➜ Help managers and executives being visible on professional social networks like LinkedIn or Viadeo. ➜ Help HR, Human Resources departments to create and develop their employer brand and to recruit with social media.• LinkedIn for managers• LinkedIn for executives• LinkedIn for recruitment• LinkedIn for recruiters• LinkedIn for head hunters• 2.0 Recruitment• e-recruitment.• 2.0 career• Employer brand• Employer branding➜ Comments from executives and managers who participate in my training:Franck C. Lawyer. "very exciting workshop".Sylvie P. Consultant. "Bravo for the day".Jean-Christophe L. Consultant. "Your training session at ---- yesterday has been very useful".Stéphane L. Consultant. "Thank you for your help and valuable advice" Sylvie Q. Marketing & Purchasing Director. " Thank you for your very interesting training".Thierry B. Group CMO: "Opens doors that seemed heavy to open".Valérie L. International CMO. "Thank you for the valuable advice".Sophie H. Group Marketing Director: "Presentation both educational and pragmatic responses to specific situations of each. I highly recommend it"." Very, very rich, maybe too much"."very dense day""Very dense in terms of information but exciting""It answers many questions that arise on social networks"."Mastery of the subject by the speaker""good familiarity""Pragmatic and practical approach""Beautiful transfer of knowledge and skills. Extremely useful and relevant.""Good overview of social networks anduseful "tricks"""Very rich in content""Lets catch up on the subject & have practical advice""Very useful and educational for the control of these tools is not obvious""I learned many tricks and sites that I did not know"."effective and practical"."Competence and undeniable richness. Generously"."congratulations for this excellent training""I learned a lot even on topics I thought I knew"."Saves time significantly"."skills of the speaker, pragmatism and practical demonstrations" Show less

    • Digital Evangelist | Social Media Speaker | LinkedIn Speaker.
      • Sep 2009 - Present

      French, English and Spanish speaker on Digital Business, Digital strategy, Social Media. Social Media Professor. LinkedIn speaker. Outplacement. Sourcing. Recruitment 2.0. LinkedIn profile creation. Linkedin profile optimization. I was a speaker in events organized by Ensemble BtoB, Get Quanty, Aressy or Hubspot France... with people from 1min30, Publicis, Fullsix... Hubspot Inbound Marketing week / Hubspot Inbound Marketing Day 2014. Time2marketing 2014 : social selling with Twitter, LinkedIn et Klout.INSEAD Alumni, HEC alumni, ESSEC Alumni, ESCP Europe Alumni, EDHEC Alumni, Centrale Paris Alumni, Supelec Alumni, Arts & Métiers Alumni, Mines Paritech Alumni.Probably the participants who speak better about my talks/speeches:"Thank you especially for taking the time to answer all our questions""very informative conference""thank you for the quality""I liked""While I am in the top 1% of the members as they sent me recently, I learned a lot of things""We rarely a level of information of such quality and precision!""So great conference!""Congratulations on a very informative conference""well done!""Very practical, very interesting!""very interesting and concrete, finally;-)""training interesting and rewarding""very interesting and very well addressed""very good quality" Show less

    • Blogger. Digital Marketing. Digital Strategy.
      • Mar 2010 - Present

      Blogger on my own blog : http://business-on-line.typepad.fr/Bloger for Presse Citron : http://www.presse-citron.net/author/Cyril-Bladier/Blogger for Journal du Net : http://www.journaldunet.com/account/cyril-bladier-4033Blogger for Huffington Post : http://www.huffingtonpost.fr/cyril-bladier/Articles for Kim Garst : http://kimgarst.com/how-to-choose-the-right-keywords-for-your-linkedin-profileArticles for Viveka von Rosen : http://linkedintobusiness.com/B2B-Social-Selling-Revealed/I also appreciate and recommend articles from Viveka von Rosen, Jay Baer, Marcus Sheridan, Loïc Simon, Bruno Fridlansky, Yann Gourvennec, Frédéric Bascunana, Jean-Philippe Cunniet, Hervé Gonay, Mohamed Khodja, Michael Aguilar, Andrew Foote, Antoine David.... Show less

    • France
    • Online Audio and Video Media
    • Producer | Member of the editorial committee | Video Marketing | Webinar | Pitch
      • Jan 2019 - Sep 2022

      CAFEINE TV Network: a network built by and for decision-makers: the first independent participatory webTV platform for a professional audience. More than 70,000 members form an active ecosystem of contributors debating topics to be coproduced collectively (the bar of 4,400 topics of co-produced TV talk shows has been exceeded!). Collaborative platform in SaaS owner. See: http://cafeine.tv Vertical communities that have integrated CAFEINE TV Network: techtoc.tv, HRchannel.com, PlayMyWebinar.com, SalesVocation.com, futureDSI.com, Chief-level.tv etc. (But also: finansphere.com - techinfrance.tv - medicalpro.tv - mobilepro.tv - politoscope.tv - etc.) It is a "social meta-network": a single profile can navigate all platforms, the social network linking all webTV, members can adapt their profiles according to the site visited but capitalize on a single address book professional transversal to all these communities. We can offer to create new connected communities, in an independent and private site, with the colors of your brand and without the risk of competitive interference. Show less

    • VP | Social Selling Modern Seller | Member of the Board |
      • Sep 2016 - Sep 2022

      EFFORST est une organisation professionnelle d’ambition européenne qui regroupe tous ceux qui souhaitent contribuer à la Transformation de la Vente et à promouvoir une culture et une éthique de l’excellence commerciale. EFFORST est une communauté collaborative. Expériences, connaissances, recommandations et bonnes pratiques sont partagées au travers d’événements de toutes natures, de publications et d’études expertes. Des programmes de certifications et de formations sont spécialement conçus pour optimiser les développements personnel et carrière des membres de l’association. Show less

    • France
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Official Influencer
      • 2020 - 2020

      Official Influencer for Adobe France Official Influencer for Adobe France

    • France
    • IT System Custom Software Development
    • 1 - 100 Employee
    • Social Media Data Marketing | Facebook Data Mining | Chatbot | Employee advocacy
      • May 2013 - 2018

      So-Buzz official premium reseller for Paris. Facebook and Social Media gamification on measure for retail / BtoC / FMCG companies brands and products. Social Media Marketing, Social Media Strategy. Added Value - Optimize brands presence on Social Media (Facebook, Twitter, Instagram). - Create business through Social Media. - Improve customer knowledge through Facebook Open Graph. - e-couponing. Digital loyalty cards. - Develop and amplify brands visibility with Social Media. - Engage fans' communities to be bran ambassadors. - Brand advocacy. - After sales service and customer service through Facebook and Twitter. - Collect consumers and customers data for marketing databases and CRM. - Facebook data analyse / Facebook data analyst. Show less

    • United States
    • Warehousing
    • 1 - 100 Employee
    • Official Influencer
      • 2015 - 2016

      Official Influencer for Oracle Marketing cloud France. Official Influencer for Oracle Marketing cloud France.

    • France
    • Higher Education
    • 500 - 600 Employee
    • Professor in charge of Social Media and Digital Marketing B2B B2C HR
      • Sep 2011 - Dec 2015

      Professor in Reims Management School, Rouen Business School, Paris Executive Campus. - Social Media Marketing. - FMCG Marketing. - Branding. - Digital Marketing for B2B companies and brands. Professor in Reims Management School, Rouen Business School, Paris Executive Campus. - Social Media Marketing. - FMCG Marketing. - Branding. - Digital Marketing for B2B companies and brands.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • B2B SAAS solution exclusive distributor for France
      • Aug 2009 - Nov 2015

      Mailerlite is an international SAAS email marketing solution for small and medium businesses. Mailerlite is simple and economical SAAS solution: unlimited emails to a maximum of 10 000 contacts for 99€ HT/year. Missions: Definition and implementation of the strategy to penetrate the French market and acquire leads / prospects. Marketing and communication for the launch of the SAAS software on the French market: blogging, influencers, PR, partnerships, conferences, media buying .... Results: 977 activated clients Show less

    • Digital Strategy and Social Media Professor (Google@HEC)
      • Jul 2012 - Mar 2014

      In 2012, Google and HEC Paris have created the "Google@HEC" chair. It's a worldwide first for Google. This a strong investment from Google for e-business and digital activities. I've been asked to create and animate the Social Media course for this program. This activity is in addition to my main business as Digital Strategist. In 2012, Google and HEC Paris have created the "Google@HEC" chair. It's a worldwide first for Google. This a strong investment from Google for e-business and digital activities. I've been asked to create and animate the Social Media course for this program. This activity is in addition to my main business as Digital Strategist.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • LinkedIn France Official Influencer & speaker
      • 2012 - 2013

      LinkedIn contractor for different sow when LinkedIn entered the French market. LinkedIn contractor for different sow when LinkedIn entered the French market.

    • Finland
    • B2B Business Unit Director | Pre sales | Sales | Customer Service | Marketing | Communication
      • Jun 2005 - Jul 2009

      B2B Business Unit Director B2B Sales Director B2B Marketing Director B2B Prescription Director Team Management CRM Project management B2B Business Unit Director B2B Sales Director B2B Marketing Director B2B Prescription Director Team Management CRM Project management

    • France
    • Wholesale
    • 700 & Above Employee
    • B2B Regional Sales Director
      • Jul 2001 - Jan 2005

      B2B Regional Sales Director Sales team Management : managing sales people and inside sales Private companies Entreprises Privées, Public tenders SAP Project management e-commerce website project management B2B Regional Sales Director Sales team Management : managing sales people and inside sales Private companies Entreprises Privées, Public tenders SAP Project management e-commerce website project management

    • France
    • Advertising Services
    • 1 - 100 Employee
    • National B2B Sales Manager
      • May 1999 - Jun 2001

      National B2B Sales Manager Sales team creation, recruitment, management, training Manage the launch of Pringles & Sunny Delight (Procter & Gamble) in Horeca businesses. Cegetel (phone operator) launch in B2B. Missions for American Express B2D, SFR B2D, Canal Plus B2D, Evian Cosmetics. FMCG National B2B Sales Manager Sales team creation, recruitment, management, training Manage the launch of Pringles & Sunny Delight (Procter & Gamble) in Horeca businesses. Cegetel (phone operator) launch in B2B. Missions for American Express B2D, SFR B2D, Canal Plus B2D, Evian Cosmetics. FMCG

    • United States
    • B2B Key Account Manager
      • May 1997 - Jan 1999

      B2B Key Account Manager Strategic local accounts (1/5° of France) B2B wholesalers B2B retailers Public tenders B2B Key Account Manager Strategic local accounts (1/5° of France) B2B wholesalers B2B retailers Public tenders

    • Canada
    • Manufacturing
    • Retail Area Manager
      • Dec 1993 - Apr 1997

      Retail Area Manager: Carrefour, Leclerc, Auchan, Cora... et regional purchasing centers Retail Area Manager: Carrefour, Leclerc, Auchan, Cora... et regional purchasing centers

    • Assistant Product Manager
      • 1992 - 1992

      Assistant Product Manager (trainee) Assistant Product Manager (trainee)

Education

  • HEC Paris Executive MBA
    HEC Paris Executive MBA, Business Administration and Management, General
    2007 - 2008
  • Founder Institute
    Funded Founder Institute, Entrepreneurship/Entrepreneurial Studies
    2010 - 2010
  • NEOMA Business School
    CESEM (Reims) Franco Espagnol - Bachelor in International Business Management, Marketing BtoB | RH
    1989 - 1993
  • Universidad Pontificia Comillas
    E4, Marketing/Marketing Management, General
    1991 - 1993
  • Saint Louis de Gonzague - Franklin
    Baccalaureat B, Economics
    1980 - 1989

Community

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