Cyril Lavenant
Chief Revenue Officer at DataMa- Claim this Profile
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Bio
Steve Gerst
Cyril passed Delta Associates' Bronze Business Insights Certification Exam in April 2016 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Cyril’s business insight skills in the top 5% of the industry.
Steve Gerst
Cyril passed Delta Associates' Bronze Business Insights Certification Exam in April 2016 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Cyril’s business insight skills in the top 5% of the industry.
Steve Gerst
Cyril passed Delta Associates' Bronze Business Insights Certification Exam in April 2016 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Cyril’s business insight skills in the top 5% of the industry.
Steve Gerst
Cyril passed Delta Associates' Bronze Business Insights Certification Exam in April 2016 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this put Cyril’s business insight skills in the top 5% of the industry.
Credentials
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Business Insight Bronze Level Certification
Delta Associates, IncMay, 2016- Nov, 2024
Experience
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DataMa
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France
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Software Development
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1 - 100 Employee
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Chief Revenue Officer
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Aug 2022 - Present
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Head of Analytics Germany, Italy and UK
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Mar 2019 - Aug 2022
Main Mission: grow the solutions revenue for Prestige Beauty, Toys, Sports and Foodservice o Launch of business in Beauty Germany o Prospection, discovery, solution proposing, presentation, negotiation and closing o Education of internal teams and clients to the benefits of these very complex marketing mix solutions (optimisation of price, promo, assortment, media) o Development of solutions for manufacturers and retailers o In charge of pricing strategy
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Head of Foodservice UK & FR and Global Account Director
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Jul 2013 - Feb 2019
Main Mission: grow the revenue of the foodservice business unit whilst ensuring high client satisfaction o Leading/development of 2 strong client facing and sales teams in France (5 people) and in GB (5 people). o Transformation of our ways of working from delivering basic reports to delivering high level insights to increase the added value delivered o Deliver top to top presentations and advising the board of key operators o Defining a sales strategy with my head of sales… Show more Main Mission: grow the revenue of the foodservice business unit whilst ensuring high client satisfaction o Leading/development of 2 strong client facing and sales teams in France (5 people) and in GB (5 people). o Transformation of our ways of working from delivering basic reports to delivering high level insights to increase the added value delivered o Deliver top to top presentations and advising the board of key operators o Defining a sales strategy with my head of sales, including the creation of new ways to target prospects and increase repurchase rate o Keynote speaker at major conferences and shows, writing press releases & articles o Delivering analysis to clients through impactful and actionable presentations
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Orangina Schweppes Belgium SA
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Netherlands
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Food Production
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200 - 300 Employee
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Market Research Manager
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May 2011 - Jun 2013
Main mission: lead a team of 5 strong Insight people to deliver actionable and strategic insights, using Ad hoc research and Panel data o Advising the Head of Strategy on Grocery and Out of Home o Define the strategy and KPIs with the Category Management and Sales directors o Manage the budget, which covers research for Marketing, Category Management, Sales Main mission: lead a team of 5 strong Insight people to deliver actionable and strategic insights, using Ad hoc research and Panel data o Advising the Head of Strategy on Grocery and Out of Home o Define the strategy and KPIs with the Category Management and Sales directors o Manage the budget, which covers research for Marketing, Category Management, Sales
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Consumer Research and Custom Analytics Senior New Business Consultant
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Nov 2008 - May 2011
Main mission: grow the revenue coming from new business o Prospection, study design and proposal writing for both Ad hoc (quantitative) and Analytics projects o Close work with productions teams o Analysis, recommendations and presentation to the client
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Marketing Consultant
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Feb 2007 - Oct 2008
Main mission: grow the revenue of large accounts whilst ensuring high client satisfaction
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Research Executive
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Feb 2005 - Jan 2007
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Independent Representative
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Mar 2004 - Feb 2005
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Sales Representative
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Apr 2003 - Feb 2004
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Education
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Nicholls State University
MBA, Marketing, Marketing Study -
Université Paris Dauphine - PSL
MSG, Marketing, Marketing Study