Chief Executive Officer

• Dec 2022 - Present

Beyond is a cross border acceleration platform to bring leading Chinese brands to become global champions and international brands to become Chinese champions.Our ‘3in1’ Total Solution Marketing Acceleration Platform, help brands to build an end to end cross-border digital-first offer ranging from research, strategy, brand and portfolio localization, marketing, communication, media, website, social and e-commerce. We are born to be global.Beyond is part of Feng Ji Communication group.

Senior Lecturer & Trainer

• 2012 - Present

eCommerce in China - What you need to know to successfully sell online on the largest e-Commerce market of the world !Shanghai - Beijing - Guangzhou - Hong Kong - Shenzhen - London - Paris - Milan - Barcelona - New York - Los Angeles - Kuala Lumpur2012/ 2013 / 2014 / 2015 / 2016 / 2017 / 2018 / 2019 / 2020 / 2021 / 2022In association with : European Chamber of Commerce in ChinaAmerican Chamber of Commerce in ChinaAmerican Commercial ServicesFrench Chamber of Commerce in ChinaAustralian Chamber of Commerce in ChinaUS Commercial ServiceBusiness FranceChina British Business CouncilChina ConnectFrench Chamber of Commerce in Hong KongCCM BenchmarkiTrain AsiaNew Zealand Trade CommissionShanghai Jiaotong executive MBAHEC Paris executive MBAESCP Paris executive MBA...

Chair, Marketing and Communication Forum

• Apr 2017 - Present

CEO Publicis Commerce China & Chief Commerce Officer North Asia at Publicis Groupe

• Nov 2015 - Oct 2022

Publicis Commerce is the dedicated ecommerce & digital agency of Publicis, remaining independent but supporting all creative and media agencies. I have built the digital and eCommerce practice for Publicis group across north Asia (greater China/Japan/Korea). Publicis Commerce has transformed into an experience-led performance omni-commerce agency through digital and commerce products, and heavily leveraging data & technology to maximize growth opportunities in a highly complex and fast-changing world. - Full P&L & Offer responsibility. Management of a 250 people team and 35 million USD fees revenue. Delivered over 25% growth YoY for the last 6 years.- Pitched and won new global brand clients, including Apple, GSK, Estee Lauder, Bacardi, Bayer, Sanofi, Loreal, Danone, Lenovo, Beiersdorf, Nike, Ferrero, Colgate, Heineken, Nestle, Pigeon, Siemens, Kering to name a few.- Established key technology and media partnerships. Named leading partners marketing agency by Alibaba (5 stars) / JD (4 stars) / Amazon.Some noticeable projects : - Analyzed and optimized the full funnel media performance on Tmall / JD / Amazon / Google / Facebook / WeChat for media spending budget ranging from 5 Mio USD to 100 Mio USD per year- Led the Tmall /JD/Amazon/Direct to Consumers (.com & wechat MP) operations and media for multiples brands with eCommerce yearly GMV ranging from 2 Mio USD to 250 Mio USD.- Optimized the full Tmall /Amazon UX/UI for electronics, beauty, beverages, food and luxury brands- Planned and ran ecommerce and digital Integrated Marketing Campaigns such as 11.11, 6.18, Black Friday, Christmas, Chinese new year, etc.- Planned and Designed CRM programs in APAC for beauty, hospitality, food and luxury brandsIndustries covered: Food / Beauty / Beverages / Health Care / Baby & Mum / Luxury / Electronics / Hospitality / Fashion / Sports to name a few. Publicis Commerce was awarded 2021 (Silver) & 2022 (gold) eCommerce agency of the year for Greater China

co-CEO China

• Jan 2019 - Sep 2022

Performics is a global performance marketing agency that provides paid search, natural search, social, content marketing, display, affiliate and mobile marketing solutions.Performics belongs to Publicis Groupe. Performics is a global performance marketing agency that provides paid search, natural search, social, content marketing, display, affiliate and mobile marketing solutions.Performics belongs to Publicis Groupe.

Chief eCommerce Officer for Greater China

• Nov 2015 - Dec 2016

Helping brands and retailers to create their successes in either optimizing or creating their digital & eCommerce presence in China from consulting and strategic phases to implementation and monitoring performance.Leading the eShopper Offer for Saatchi & Saatchi in Greater China Helping brands and retailers to create their successes in either optimizing or creating their digital & eCommerce presence in China from consulting and strategic phases to implementation and monitoring performance.Leading the eShopper Offer for Saatchi & Saatchi in Greater China

Digital Marketing & eCommerce Lecturer

• Sep 2015 - Dec 2016

In the MBA Global Fashion Media & MBA Fashion Business, leading a course on Digital Marketing & eCommerce for the Fashion Industry In the MBA Global Fashion Media & MBA Fashion Business, leading a course on Digital Marketing & eCommerce for the Fashion Industry

Founder & CEO

• 2003 - Oct 2015

BysoftChina is a Digital e-Commerce Agency providing end to end e-business solutions to brands and e-merchants in China. BUILD : We build your eCommerce in ChinaDIGITAL : We promote and market your eCommerce in ChinaRUN : We run your eCommerce operations in ChinaDeveloped from a wealth of e-commerce success stories over the years, our digital consultancy and service team have built a comprehensive approach to help e-commerce merchants achieve the most optimal results at different stages, for both start-up businesses and existing ones seeking a breakthrough.BysoftChina was acquired by Publicis Groupe in November 2015

Service Delivery Manager

• Mar 2002 - Oct 2003

Service Delivery Manager – Microsoft CorporationResponsible for the management of Microsoft’s Data Centers In France/Iberia/Africa 11 datacenters, 250 critical servers and over 2300 Users involvedGuarantee of the challenging SLAs (Service Level Agreement) between Microsoft Corporation and Cap Gemini Ernst & Young Service Delivery Manager – Microsoft CorporationResponsible for the management of Microsoft’s Data Centers In France/Iberia/Africa 11 datacenters, 250 critical servers and over 2300 Users involvedGuarantee of the challenging SLAs (Service Level Agreement) between Microsoft Corporation and Cap Gemini Ernst & Young

Chief Technology Officer

• Aug 2000 - Jan 2002

Responsible for the management, the development of the HUB2Asia technology and the supervision of the IT business development strategy.Hub2asia technology is a B2B dedicated technology developed for the use of the import/export business which aims at giving a new level of service to the final customers with a reliable and distributed back office and a convenient and easy to use front office (website).The technology was awarded by IBM as technology of the year in 2001. Responsible for the management, the development of the HUB2Asia technology and the supervision of the IT business development strategy.Hub2asia technology is a B2B dedicated technology developed for the use of the import/export business which aims at giving a new level of service to the final customers with a reliable and distributed back office and a convenient and easy to use front office (website).The technology was awarded by IBM as technology of the year in 2001.

Regional Information Systems Manager, Asia Pacific area

• Jun 1998 - Jul 2000

Responsible for designing and implementing a comprehensive, efficient and reliable Information System for the 15 French Trade Commissions/Business France offices in Asia- Pacific area.

Website Software Engineer

• Feb 1997 - May 1998

One and a half year active obligatory military duty.WebSite software engineer and integrator / Network administrator

Software Project Engineer

• Feb 1995 - Jan 1997

Project Engineer for the conception and development of Lotus Notes based EDM and EDI products (EDM: Electronic Document Management, EDI: Electronic Data Interchange) Project Engineer for the conception and development of Lotus Notes based EDM and EDI products (EDM: Electronic Document Management, EDI: Electronic Data Interchange)