Cyril Colson
Directeur commercial at Santé Verte Laboratoires- Claim this Profile
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Français Native or bilingual proficiency
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Espagnol Full professional proficiency
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Anglais Native or bilingual proficiency
Topline Score
Bio
Credentials
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Marketing & Strategie Digital
HEC ParisJul, 2020- Nov, 2024 -
Inbounb Marketing
HubSpot AcademyMay, 2020- Nov, 2024 -
Les Principes Fondamentaux du Marketing Numérique
GoogleMay, 2020- Nov, 2024 -
Marketing Strategique et Experience Client
ESSEC Executive EducationSep, 2019- Nov, 2024
Experience
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Santé Verte Laboratoires
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France
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Health, Wellness & Fitness
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1 - 100 Employee
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Directeur commercial
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Aug 2023 - Present
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Directeur marketing
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Jan 2021 - Aug 2023
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BIOGARAN
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France
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Pharmaceutical Manufacturing
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200 - 300 Employee
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OTC Business Unit Manager
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Feb 2018 - Jan 2021
• Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while… Show more • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while supervising the implementation and follow up of marketing actions • Leading the OTC team (4 direct reports: 3 product managers and 1 trade marketing manager) Show less • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while… Show more • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while supervising the implementation and follow up of marketing actions • Leading the OTC team (4 direct reports: 3 product managers and 1 trade marketing manager) Show less
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BIOGARAN
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France
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Pharmaceutical Manufacturing
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200 - 300 Employee
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Senior National key account manager
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Aug 2015 - Dec 2017
In charge of national accounts:Wholesalers, pharmacy groups • 450 million€ turnovers, approx.15 accounts • Negotiate annual remuneration and trade marketing budget • Leading trade marketing operations and annual account marketing plans • Coordinate transverse projects as account segmentation, loyalty program, digitalization In charge of national accounts:Wholesalers, pharmacy groups • 450 million€ turnovers, approx.15 accounts • Negotiate annual remuneration and trade marketing budget • Leading trade marketing operations and annual account marketing plans • Coordinate transverse projects as account segmentation, loyalty program, digitalization
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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National Key Account Manager
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Sep 2013 - Aug 2015
• In charge of national accounts: Wholesalers, platforms, pharmacy groups and medical supply stores • 40 million€ turnovers, approx. 50 accounts, index 115 vs objectives • Negotiate annual ranking, pricing, remuneration and trade marketing budget • Monitoring regional group negotiations with regional directors • Initiate and coordinate promotional, advertising and marketing activities to develop accounts • Analysis of business development and account dedicated business plans •… Show more • In charge of national accounts: Wholesalers, platforms, pharmacy groups and medical supply stores • 40 million€ turnovers, approx. 50 accounts, index 115 vs objectives • Negotiate annual ranking, pricing, remuneration and trade marketing budget • Monitoring regional group negotiations with regional directors • Initiate and coordinate promotional, advertising and marketing activities to develop accounts • Analysis of business development and account dedicated business plans • Direct Management and development of a key account assistant
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Sales Pharmacy representative, area: 92 & 95
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Jan 2012 - Sep 2013
• Area portfolio: 250 pharmacies Turnovers: 2,1 million € • Results: index 109 vs objectives, top 5 best sales reps during 3 semesters • Negotiate annual pricing and business client development plans • Develop existing partnerships and market research action plan
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CANAL+ Group
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France
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Broadcast Media Production and Distribution
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700 & Above Employee
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VIE - National Sales Coordinator
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Jun 2010 - Dec 2011
• In charge of implementing a new technology solution adopted for pacific customers • Meetings with different KOL in Australia to consolidate partnerships • In charge of coordinating local engineering consultants • BtoC sales activity: targeting, phoning, market analysis • In charge of implementing a new technology solution adopted for pacific customers • Meetings with different KOL in Australia to consolidate partnerships • In charge of coordinating local engineering consultants • BtoC sales activity: targeting, phoning, market analysis
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Junior Auditor (Internship)
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Jun 2009 - Aug 2009
• Assist the audit of an industrial bakery • Human resources, distribution network and sales department control • Assist the audit of an industrial bakery • Human resources, distribution network and sales department control
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Arkema
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France
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Chemical Manufacturing
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700 & Above Employee
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Junior Accountant (Internship)
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May 2007 - Sep 2007
• Introduction to basic accountancy skills • Expense account check up • Introduction to basic accountancy skills • Expense account check up
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Education
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IÉSEG School of Management
Master's degree, International Business/Trade/Commerce -
ITESO Universidad Jesuita de Guadalajara
Commerce international