Cyril Colson

Directeur commercial at Santé Verte Laboratoires
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • Espagnol Full professional proficiency
  • Anglais Native or bilingual proficiency

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Credentials

  • Marketing & Strategie Digital
    HEC Paris
    Jul, 2020
    - Nov, 2024
  • Inbounb Marketing
    HubSpot Academy
    May, 2020
    - Nov, 2024
  • Les Principes Fondamentaux du Marketing Numérique
    Google
    May, 2020
    - Nov, 2024
  • Marketing Strategique et Experience Client
    ESSEC Executive Education
    Sep, 2019
    - Nov, 2024

Experience

    • France
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Directeur commercial
      • Aug 2023 - Present

    • Directeur marketing
      • Jan 2021 - Aug 2023

    • France
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • OTC Business Unit Manager
      • Feb 2018 - Jan 2021

      • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while… Show more • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while supervising the implementation and follow up of marketing actions • Leading the OTC team (4 direct reports: 3 product managers and 1 trade marketing manager) Show less • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while… Show more • Building and leading marketing and commercial strategy plans for each OTC brands • Defining target portfolio considering customer needs, turnover, profitability and time-to-market • Proposing, reaching approval and managing the OTC budget (Sales, margin and P&L) in line with the profitability target and guarantying the expenses follow up. • Defining communication strategy and monitoring promotional activities to reach sales objectives and measuring the financial results while supervising the implementation and follow up of marketing actions • Leading the OTC team (4 direct reports: 3 product managers and 1 trade marketing manager) Show less

    • France
    • Pharmaceutical Manufacturing
    • 200 - 300 Employee
    • Senior National key account manager
      • Aug 2015 - Dec 2017

      In charge of national accounts:Wholesalers, pharmacy groups • 450 million€ turnovers, approx.15 accounts • Negotiate annual remuneration and trade marketing budget • Leading trade marketing operations and annual account marketing plans • Coordinate transverse projects as account segmentation, loyalty program, digitalization In charge of national accounts:Wholesalers, pharmacy groups • 450 million€ turnovers, approx.15 accounts • Negotiate annual remuneration and trade marketing budget • Leading trade marketing operations and annual account marketing plans • Coordinate transverse projects as account segmentation, loyalty program, digitalization

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • National Key Account Manager
      • Sep 2013 - Aug 2015

      • In charge of national accounts: Wholesalers, platforms, pharmacy groups and medical supply stores • 40 million€ turnovers, approx. 50 accounts, index 115 vs objectives • Negotiate annual ranking, pricing, remuneration and trade marketing budget • Monitoring regional group negotiations with regional directors • Initiate and coordinate promotional, advertising and marketing activities to develop accounts • Analysis of business development and account dedicated business plans •… Show more • In charge of national accounts: Wholesalers, platforms, pharmacy groups and medical supply stores • 40 million€ turnovers, approx. 50 accounts, index 115 vs objectives • Negotiate annual ranking, pricing, remuneration and trade marketing budget • Monitoring regional group negotiations with regional directors • Initiate and coordinate promotional, advertising and marketing activities to develop accounts • Analysis of business development and account dedicated business plans • Direct Management and development of a key account assistant

    • Sales Pharmacy representative, area: 92 & 95
      • Jan 2012 - Sep 2013

      • Area portfolio: 250 pharmacies Turnovers: 2,1 million € • Results: index 109 vs objectives, top 5 best sales reps during 3 semesters • Negotiate annual pricing and business client development plans • Develop existing partnerships and market research action plan

    • France
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • VIE - National Sales Coordinator
      • Jun 2010 - Dec 2011

      • In charge of implementing a new technology solution adopted for pacific customers • Meetings with different KOL in Australia to consolidate partnerships • In charge of coordinating local engineering consultants • BtoC sales activity: targeting, phoning, market analysis • In charge of implementing a new technology solution adopted for pacific customers • Meetings with different KOL in Australia to consolidate partnerships • In charge of coordinating local engineering consultants • BtoC sales activity: targeting, phoning, market analysis

    • Business Consulting and Services
    • 700 & Above Employee
    • Junior Auditor (Internship)
      • Jun 2009 - Aug 2009

      • Assist the audit of an industrial bakery • Human resources, distribution network and sales department control • Assist the audit of an industrial bakery • Human resources, distribution network and sales department control

    • France
    • Chemical Manufacturing
    • 700 & Above Employee
    • Junior Accountant (Internship)
      • May 2007 - Sep 2007

      • Introduction to basic accountancy skills • Expense account check up • Introduction to basic accountancy skills • Expense account check up

Education

  • IÉSEG School of Management
    Master's degree, International Business/Trade/Commerce
    2007 - 2012
  • ITESO Universidad Jesuita de Guadalajara
    Commerce international
    2009 - 2009

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