Founder and CEO

• May 2022 - Present

Accomplishment: - Leading the launch and growing of Avoid-debt - Coordinating 6 cross-functional team leads managing minimum of 15 team members in agile way with regards to planning, communicating, executing for our product launch.

Senior Product manager | Founder

• Dec 2021 - Dec 2022

- Collaborated with engineers to integrate GraphQL API in our marketplace - Outlined target audience (Personas) , marketing strategy, sales strategy and launched my minimum marketable product (MMP). This increased user base by 300% . - Set optimum price using price skimming and bundle pricing. This increased revenue by 500% - Designed retention strategies and customer satisfaction measurement using quantitative metrics (used google analytics) to track return subscribers… Show more - Collaborated with engineers to integrate GraphQL API in our marketplace - Outlined target audience (Personas) , marketing strategy, sales strategy and launched my minimum marketable product (MMP). This increased user base by 300% . - Set optimum price using price skimming and bundle pricing. This increased revenue by 500% - Designed retention strategies and customer satisfaction measurement using quantitative metrics (used google analytics) to track return subscribers and qualitative metrics using net promoter score (NPS). This reduced churn by 50% Responsibilities: - Defined pricing goal and designed pricing based on cost, economic value and competitors. - Defined my value metrics in percentage (%) per dollar ($), segmented my customers into immigrant end users and financial mentors, experimented using A/B testing the level of engagement of each segment to set optimal pricing. - Offered post launch support after launching the minimum marketable product, built trusting relationships with immigrants end users and financial mentors and generated 5 star reviews - Defined product value and messaging using value matrix, then advertised on YouTube & Facebook as Top of the funnel (TOF) for awareness, offered free mentorship for middle of the funnel (MOF) and converted from free to paid mentorship at the bottom of the funnel (BOF). This increased revenue by 500% - Designed sales materials like case studies, testimonial collection templates and explainer videos to drive credibility, awareness and trust ahead of the product launch.

Product Manager [PM] | Founder

• Aug 2021 - Dec 2022

Accomplishments - Prioritized / Wrote Requirements (Product requirement document / PRD) and User Stories of a marketplace platform to help engineers understand user journey, pain points, impact and WHY we 're building the marketplace - Redesigned product features via feedback & discovered new 2 Billion population market for B2B2C FinTech marketplace - Repositioned B2B2C Fintech product by redesigning user experience (UX) & sales strategy from promoting 5+ features… Show more Accomplishments - Prioritized / Wrote Requirements (Product requirement document / PRD) and User Stories of a marketplace platform to help engineers understand user journey, pain points, impact and WHY we 're building the marketplace - Redesigned product features via feedback & discovered new 2 Billion population market for B2B2C FinTech marketplace - Repositioned B2B2C Fintech product by redesigning user experience (UX) & sales strategy from promoting 5+ features to 2 features for early users - Prioritized backlogs into sprint section for scrum rituals, defined the minimum marketable product (MMP) success metrics and set the long-term vision & requirements tasks post full product Launch . Approach Agile methodology and Massachusetts Institute of Technology [MIT] systems design framework Responsibilities - Created go-to-market strategy (GTM) for early adopters to launch our B2B2C minimum marketable product (MMP) - Integrated AI search recommendations by redesigning the B2B2C product's system architecture & requirements using MIT system design framework - Drive technical innovation to optimize the AI search recommendation of the B2B2C FinTech product by identifying risks and opportunities across project sprints - Coordinated 100+ hours of product improvement research, per month, through customer interviews and surveys with early users obtained during minimum viable product launch (MVP). To define minimum marketable product (MMP) features and MMP roadmap

Product Lead | Co-Founder

• Oct 2021 - Present

- Designing 10 year competitive strategy for Co-founders an investors - Designing 5 year innovative revenue strategy and goals - Designing 10 year competitive strategy for Co-founders an investors - Designing 5 year innovative revenue strategy and goals

Product Marketing Manager [PMM] FinTech Products | Financial Planner

• Nov 2020 - Sep 2021

Accomplishments - Conducted financial need analysis as a financial planner, documented financial pain-points and provided financial solutions for 100+ families - Wrote user stories and crafted 3 months value matrix to help identify messaging for 2 new market segments with unique financial pain points - Designed marketing channels, created videos and messaging that generated 2,000 new leads - Recruited clients and managed 6 team members via relationship… Show more Accomplishments - Conducted financial need analysis as a financial planner, documented financial pain-points and provided financial solutions for 100+ families - Wrote user stories and crafted 3 months value matrix to help identify messaging for 2 new market segments with unique financial pain points - Designed marketing channels, created videos and messaging that generated 2,000 new leads - Recruited clients and managed 6 team members via relationship building, personality management, timely response to enquiries, team support & growth. - Increased sales traffic by 300 qualifying leads within 2 months via social media inbound marketing, persona segmentation & networking, reduced 95%+ marketing cost. Responsibility - Conduct voice of customer interviews and write user stories to establish financial pain points, prioritize & document customer requirements. - Conduct continuous user research and competitive analysis to improve marketing content & strategies - Design go-to-market strategies, craft a value matrix & customer experience improvement surveys. - Collaborate with sales, product managers & business development teams to define KPIs & targets

Associate Product marketing manager [APMM] FinTech products

• Sep 2020 - Nov 2020

Accomplishments - Promoted to associate from trainee within 3 months after increasing qualifying leads by 300 clients. - Discovered a $3B immigrant’s market via research, host workshops and drove rapid product adoption Responsibilities - Conducted market research for expansion & positioning, created marketing contents, segmentation, user stories - Make presentations & workshops… Show more Accomplishments - Promoted to associate from trainee within 3 months after increasing qualifying leads by 300 clients. - Discovered a $3B immigrant’s market via research, host workshops and drove rapid product adoption Responsibilities - Conducted market research for expansion & positioning, created marketing contents, segmentation, user stories - Make presentations & workshops on financial planning & investment products - Conduct voice of customers interview, document customer’s pain point and advise sales team

Associate Product Manager [APM] International Product Expansion | Business Research Associate

• Jul 2020 - Jul 2021

Accomplishments - Discovered a 212M population product opportunity, designed a pilot hackathon challenge, collaborated with cross functional teams of 25+, introduced HtCtW to 15+ Nigerian company founders, 30+ university students & reduced 95% marketing cost - Won 4+ MVP hackathons as product lead which resulted in one… Show more Accomplishments - Discovered a 212M population product opportunity, designed a pilot hackathon challenge, collaborated with cross functional teams of 25+, introduced HtCtW to 15+ Nigerian company founders, 30+ university students & reduced 95% marketing cost - Won 4+ MVP hackathons as product lead which resulted in one signed investors contract and B2B2C MVP launch - Collaborated with cross functional teams both as a mentor & judge to organize 3 hackathons, mentored 450+ participants & generated 78+ solution prototypes Responsibilities - Managed Nigerian stakeholders & customers, coach as a sustainability & local stakeholder expert on solution design, entrepreneurship, design thinking and collaborate as a judge to determine winners in all the 2020 & 2021 HtCtW hackathons - Conducted market research about hackathon product opportunities, competition, market penetration, legal structure, partnerships, and stakeholder relationships for establishing HtCtW Nigeria - Conducted user research, segmented user personas to understand individual pain points and create a better user experience - Designed multi media hackathon challenges to increase the market penetration of Nigeria market and drive user conversions Show less Accomplishments - Discovered a 212M population product opportunity, designed a pilot hackathon challenge, collaborated with cross functional teams of 25+, introduced HtCtW to 15+ Nigerian company founders, 30+ university students & reduced 95% marketing cost - Won 4+ MVP hackathons as product lead which resulted in one… Show more Accomplishments - Discovered a 212M population product opportunity, designed a pilot hackathon challenge, collaborated with cross functional teams of 25+, introduced HtCtW to 15+ Nigerian company founders, 30+ university students & reduced 95% marketing cost - Won 4+ MVP hackathons as product lead which resulted in one signed investors contract and B2B2C MVP launch - Collaborated with cross functional teams both as a mentor & judge to organize 3 hackathons, mentored 450+ participants & generated 78+ solution prototypes Responsibilities - Managed Nigerian stakeholders & customers, coach as a sustainability & local stakeholder expert on solution design, entrepreneurship, design thinking and collaborate as a judge to determine winners in all the 2020 & 2021 HtCtW hackathons - Conducted market research about hackathon product opportunities, competition, market penetration, legal structure, partnerships, and stakeholder relationships for establishing HtCtW Nigeria - Conducted user research, segmented user personas to understand individual pain points and create a better user experience - Designed multi media hackathon challenges to increase the market penetration of Nigeria market and drive user conversions Show less

Product Owner

• Sep 2019 - Jun 2021

Accomplishments - Discovered $49B product opportunity, designed a B2B2C FinTech marketplace mock-ups, validated prices that customers want to pay via a/b testing & launched an MVP, generating 80% sign ups that validated 95% of our product demand metrics… Show more Accomplishments - Discovered $49B product opportunity, designed a B2B2C FinTech marketplace mock-ups, validated prices that customers want to pay via a/b testing & launched an MVP, generating 80% sign ups that validated 95% of our product demand metrics - Awarded A+ and class best for developing a 5-year forecast financial model, business model assumptions, cost of goods sold (COGs), and projected expenditure of a B2B2C FinTech marketplace using Microsoft excel - Redesigned user experience (UX), iterated product features with feedback & discovered another 2 Billion population market Responsibilities - Conducted user interviews & pain points of immigrants lacking financial & settlement mentorship aligning to their culture - Wrote user stories & product requirements of B2B2C service marketplace and communicated to engineering-facing specs - Created product vision, product roadmap from scratch to launch for both sides of marketplace, led tech team to execute via agile methodology, backlog prioritization, success metrics & MVP result analysis of B2B2C FinTech marketplace - Created go-to-market strategy (GTM) to connect early adopters and launched the MVP of B2B2C FinTech marketplace - Acquired Tech industry 101, Innovation & Trends, Technical Sales & Account Management, and EDI training through modules designed by Canadian Tech industry leaders from HPE, HP, Lenovo, and Veritas via TechTalent Accelerator Show less Accomplishments - Discovered $49B product opportunity, designed a B2B2C FinTech marketplace mock-ups, validated prices that customers want to pay via a/b testing & launched an MVP, generating 80% sign ups that validated 95% of our product demand metrics… Show more Accomplishments - Discovered $49B product opportunity, designed a B2B2C FinTech marketplace mock-ups, validated prices that customers want to pay via a/b testing & launched an MVP, generating 80% sign ups that validated 95% of our product demand metrics - Awarded A+ and class best for developing a 5-year forecast financial model, business model assumptions, cost of goods sold (COGs), and projected expenditure of a B2B2C FinTech marketplace using Microsoft excel - Redesigned user experience (UX), iterated product features with feedback & discovered another 2 Billion population market Responsibilities - Conducted user interviews & pain points of immigrants lacking financial & settlement mentorship aligning to their culture - Wrote user stories & product requirements of B2B2C service marketplace and communicated to engineering-facing specs - Created product vision, product roadmap from scratch to launch for both sides of marketplace, led tech team to execute via agile methodology, backlog prioritization, success metrics & MVP result analysis of B2B2C FinTech marketplace - Created go-to-market strategy (GTM) to connect early adopters and launched the MVP of B2B2C FinTech marketplace - Acquired Tech industry 101, Innovation & Trends, Technical Sales & Account Management, and EDI training through modules designed by Canadian Tech industry leaders from HPE, HP, Lenovo, and Veritas via TechTalent Accelerator Show less

Product Architect | Senior Protection Engineer | Onsite Project management

• Jan 2015 - Sep 2019

Accomplishments - Increased staff efficiency by 10% by understanding personalities & improved communication by 50% via 3 new strategies - Developed the project scope, budgets & launched various energy Automation products meeting the energy needs of 212M users - Awarded 2017 ITEC best practice by Indian Technical-Economic Cooperation Programme (ITEC) for designing & launching solar panel products in collaboration with Pan-Africa & Special commonwealth Assistance for Africa… Show more Accomplishments - Increased staff efficiency by 10% by understanding personalities & improved communication by 50% via 3 new strategies - Developed the project scope, budgets & launched various energy Automation products meeting the energy needs of 212M users - Awarded 2017 ITEC best practice by Indian Technical-Economic Cooperation Programme (ITEC) for designing & launching solar panel products in collaboration with Pan-Africa & Special commonwealth Assistance for Africa Programme (SCAAP). Responsibilities - Conducted voice of customer interviews to understand pain points & provided the best B2C solutions for their energy needs - Documented customer requirements that reflected their needs and communicated them with the internal engineering and finance team to develop the best solutions for customers. - Managed large scale energy transmission project end to end from identifying customers needs, understanding their budget constraints, implementing the products and monitored customer success services for best customers experience - Designed solar panels, electrical protection & automation products, collaborated with a cross-functional team of 20 to launch energy system products Show less Accomplishments - Increased staff efficiency by 10% by understanding personalities & improved communication by 50% via 3 new strategies - Developed the project scope, budgets & launched various energy Automation products meeting the energy needs of 212M users - Awarded 2017 ITEC best practice by Indian Technical-Economic Cooperation Programme (ITEC) for designing & launching solar panel products in collaboration with Pan-Africa & Special commonwealth Assistance for Africa… Show more Accomplishments - Increased staff efficiency by 10% by understanding personalities & improved communication by 50% via 3 new strategies - Developed the project scope, budgets & launched various energy Automation products meeting the energy needs of 212M users - Awarded 2017 ITEC best practice by Indian Technical-Economic Cooperation Programme (ITEC) for designing & launching solar panel products in collaboration with Pan-Africa & Special commonwealth Assistance for Africa Programme (SCAAP). Responsibilities - Conducted voice of customer interviews to understand pain points & provided the best B2C solutions for their energy needs - Documented customer requirements that reflected their needs and communicated them with the internal engineering and finance team to develop the best solutions for customers. - Managed large scale energy transmission project end to end from identifying customers needs, understanding their budget constraints, implementing the products and monitored customer success services for best customers experience - Designed solar panels, electrical protection & automation products, collaborated with a cross-functional team of 20 to launch energy system products Show less

User Interface (UI) programmer | Junior Protection Engineer | Onsite Project management

• Jan 2013 - Jan 2015

Accomplishments - Programmed and launched 2 energy automation products that increased system reliability of B2B2C product by collaborating with cross functional teams and ensuring strict compliance with IEEE standards. This protected the energy system for 2+ years with only preventive maintenance done. - Planned and launched two B2B energy products, within tight deadlines & budgets in compliance with IEEE standards by managing a team of 30 employees to meet the energy needs of 6… Show more Accomplishments - Programmed and launched 2 energy automation products that increased system reliability of B2B2C product by collaborating with cross functional teams and ensuring strict compliance with IEEE standards. This protected the energy system for 2+ years with only preventive maintenance done. - Planned and launched two B2B energy products, within tight deadlines & budgets in compliance with IEEE standards by managing a team of 30 employees to meet the energy needs of 6 communities. Responsibilities - Prioritized & documented energy system requirements and recommended AI control & protection product features. - Designed user interface (UI) of solar & electrical AI products and grew user experience and company's revenue - Managed the execution of preventative, risk-based, corrective & condition-based maintenance of B2B energy products - Conducted standard commissioning testing for launching of various B2B2C energy products like solar panels, power transformers, relays, current & voltage transformers, circuit breakers Show less Accomplishments - Programmed and launched 2 energy automation products that increased system reliability of B2B2C product by collaborating with cross functional teams and ensuring strict compliance with IEEE standards. This protected the energy system for 2+ years with only preventive maintenance done. - Planned and launched two B2B energy products, within tight deadlines & budgets in compliance with IEEE standards by managing a team of 30 employees to meet the energy needs of 6… Show more Accomplishments - Programmed and launched 2 energy automation products that increased system reliability of B2B2C product by collaborating with cross functional teams and ensuring strict compliance with IEEE standards. This protected the energy system for 2+ years with only preventive maintenance done. - Planned and launched two B2B energy products, within tight deadlines & budgets in compliance with IEEE standards by managing a team of 30 employees to meet the energy needs of 6 communities. Responsibilities - Prioritized & documented energy system requirements and recommended AI control & protection product features. - Designed user interface (UI) of solar & electrical AI products and grew user experience and company's revenue - Managed the execution of preventative, risk-based, corrective & condition-based maintenance of B2B energy products - Conducted standard commissioning testing for launching of various B2B2C energy products like solar panels, power transformers, relays, current & voltage transformers, circuit breakers Show less

Associate Product Architect | Assistant Project Manager | Electrical Engineer

• Jan 2010 - Jan 2013

Accomplishments - Led inclusively 15 engineers in the rural electrification projects, collaborated with local stakeholders and in 6 months launched five B2C energy products to meet the community energy needs . - Analyzed usability data and documented 2 detailed product commissioning reports, 10 annual maintenance reports… Show more Accomplishments - Led inclusively 15 engineers in the rural electrification projects, collaborated with local stakeholders and in 6 months launched five B2C energy products to meet the community energy needs . - Analyzed usability data and documented 2 detailed product commissioning reports, 10 annual maintenance reports, KPIs & OKRs, and recommended energy products improvement that promoted me to team lead from the year 2010 to 2013. Responsibilities - Conducted ustomer interviews to understand their needs and pain points, documented voice of customer and design best energy solutions meeting their needs - Led teams in designing and launching of solar energy products for rural communities - Cross functional team collaboration with lines men, system programmers, customer success representatives and sales to ensure continued 5/5 customers satisfaction Show less Accomplishments - Led inclusively 15 engineers in the rural electrification projects, collaborated with local stakeholders and in 6 months launched five B2C energy products to meet the community energy needs . - Analyzed usability data and documented 2 detailed product commissioning reports, 10 annual maintenance reports… Show more Accomplishments - Led inclusively 15 engineers in the rural electrification projects, collaborated with local stakeholders and in 6 months launched five B2C energy products to meet the community energy needs . - Analyzed usability data and documented 2 detailed product commissioning reports, 10 annual maintenance reports, KPIs & OKRs, and recommended energy products improvement that promoted me to team lead from the year 2010 to 2013. Responsibilities - Conducted ustomer interviews to understand their needs and pain points, documented voice of customer and design best energy solutions meeting their needs - Led teams in designing and launching of solar energy products for rural communities - Cross functional team collaboration with lines men, system programmers, customer success representatives and sales to ensure continued 5/5 customers satisfaction Show less

Associate customer success manager

• Jun 2008 - Jan 2010