Experience

Deskey Branding
• United States
• Design Services
• 1 - 100 Employee
• Copywriter

  • Oct 2021 - Present


Arc Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Associate Creative Director

  • Jun 2014 - Jul 2015

  • Led a core team of four designers and writers to create impactful shopper marketing communications for Procter & Gamble brands including Always, Tampax, Vicks, and NyQuil• Generated new concepts for advanced planning, marketing strategy and new business in conjunction with cross-functional teams• Collaborated on the award winning Always #LikeAGirl campaign, creating a plan for an in-store presence to draft off the success of its Super Bowl commercial• Launched the Always Discreet adult incontinence (AI) products and doubled the category growth for AI products within 5 months of launch• Maintained and strengthened client relationships; building partnerships while growing accounts• Presented project work both in person and virtually Show less

• Senior Copywriter

  • Jul 2007 - May 2014

  • Collaborated with account services and designers to deliver on target communications per client specifications• Developed multi-channel communications for international brands including Olay, Pantene, Crest, and Scope• Responsible for creating all Crest and Scope content on amazon.com



Ambrosi

• France
• Individual and Family Services

• Copywriter

  • Jul 2005 - Jun 2007

  Fulfill marketing and strategic objectives for existing clients as well as new business opportunities • Develop all copy for client’s direct to consumer mailings and in-store materials • Create and write copy according to client objectives • Generate new concepts for advanced planning, marketing strategy and new business in conjunction with cross-functional teams • Attend client meetings as necessary and present project work. • Participate in internal review meetings with team • Conduct research and disseminate information gathered to team Show less



Deskey Integrated Branding

• Senior Program Manager

  • 1998 - 2005

  Deskey Integrated Branding, Cincinnati, OH 1998-2005, continued Senior Program Manager/Copywriter (2000-2005) Senior Account Coordinator (1999-2000) Account Coordinator (1998-1999) Co-implemented a strategic brainstorming service providing solutions for clients’ marketing needs • Designed and moderated brainstorming sessions, crafting exercises to yield results to meet client objectives • Managed cross-functional teams to meet deadlines and deliverables of brainstorming sessions • Collected, wrote and presented brainstorming output for implementation to clients and all client partner agencies, including advertising agencies, public relations firms, and design firms • Assisted in the development of the Johnson’s Kids products style guide for Johnson & Johnson • Spearheaded development of website copy for strategic services Conducted primary and secondary research to create strategic solutions and marketing plans • Researched and wrote category audits for current clients as well as for internal teams • Provided Account Service team with current articles/news regarding their accounts and our industry on a regular basis • Conducted and analyzed US Trademark search requests Developed strategy and wrote content for Fortune 500 clients’ promotional campaigns across various brand categories and media platforms • Crafted free-standing inserts (FSI), direct-to-consumer pieces and in-store collateral for brands such as Crest, Scope, Luvs and Folgers • Created copy for Procter & Gamble’s Millstone Coffee’s in-store materials, supporting the national roll-out of their packaging redesign • Developed content for all promotional materials for Cincinnati Children’s Hospice and Palliative Care’s rebranding efforts • Wrote print ads placed in professional journals for Prilosec OTC Show less