Cynthia Marinakos
Senior Content Adviser at Victorian Public Sector Commission- Claim this Profile
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Topline Score
Bio
Craig Tuck
Cynthia is a great team member. Proactive, thorough and confident in developing clear and accessible content. 5 stars!
Rohan Trewhella
I can’t recommend Cynthia highly enough. The effort she put into the copywriting of my new website was second to none. Fast responses and excellent communication made the whole process a breeze.
Monica Tovar
I have worked with Cynthia many years ago and was very happy with her services then. Of course, at the moment when I'm about to launch a new model to my business I didn't hesitate to call her again. The process was very smooth, she was always listening to my needs and vision. I was able to accomplish a very good outcome and will use it for my website very soon.
Craig Tuck
Cynthia is a great team member. Proactive, thorough and confident in developing clear and accessible content. 5 stars!
Rohan Trewhella
I can’t recommend Cynthia highly enough. The effort she put into the copywriting of my new website was second to none. Fast responses and excellent communication made the whole process a breeze.
Monica Tovar
I have worked with Cynthia many years ago and was very happy with her services then. Of course, at the moment when I'm about to launch a new model to my business I didn't hesitate to call her again. The process was very smooth, she was always listening to my needs and vision. I was able to accomplish a very good outcome and will use it for my website very soon.
Craig Tuck
Cynthia is a great team member. Proactive, thorough and confident in developing clear and accessible content. 5 stars!
Rohan Trewhella
I can’t recommend Cynthia highly enough. The effort she put into the copywriting of my new website was second to none. Fast responses and excellent communication made the whole process a breeze.
Monica Tovar
I have worked with Cynthia many years ago and was very happy with her services then. Of course, at the moment when I'm about to launch a new model to my business I didn't hesitate to call her again. The process was very smooth, she was always listening to my needs and vision. I was able to accomplish a very good outcome and will use it for my website very soon.
Craig Tuck
Cynthia is a great team member. Proactive, thorough and confident in developing clear and accessible content. 5 stars!
Rohan Trewhella
I can’t recommend Cynthia highly enough. The effort she put into the copywriting of my new website was second to none. Fast responses and excellent communication made the whole process a breeze.
Monica Tovar
I have worked with Cynthia many years ago and was very happy with her services then. Of course, at the moment when I'm about to launch a new model to my business I didn't hesitate to call her again. The process was very smooth, she was always listening to my needs and vision. I was able to accomplish a very good outcome and will use it for my website very soon.
Credentials
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Certified UX Writer
UX Content CollectiveJul, 2022- Nov, 2024 -
RightNow Technologies Administrator
RightNowJan, 2008- Nov, 2024 -
Certified Personal Trainer
FISAF SerbiaJan, 2006- Nov, 2024 -
Advanced Excel
PwCJan, 2003- Nov, 2024 -
Business Process Engineering
PwCJan, 2003- Nov, 2024
Experience
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Victorian Public Sector Commission
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Australia
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Government Administration
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1 - 100 Employee
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Senior Content Adviser
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Aug 2022 - Present
> Collaborate with team members in the Innovation Network to offer practical resources and events to Victorian government employees. > Investigate and write about teams with unique, wacky, and wonderful ways of working - to inspire others to innovate too. > Manage content on the Innovation Network website using principles related to content design, UX, and accessibility. > Design online content according to the Federal Style Manual, W3C guidelines, and the Victorian Public Service Commission's content strategy. > Identify ways to continually improve how we help colleagues in the public sector work better.
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Copywriter & Digital Content Designer
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Apr 2010 - Present
> Write communications that speak to the target market using plain, persuasive language. > Create content strategies across a range of channels. > Manage email marketing, websites, social, and radio campaigns. > Research audience, product/service, and competitors. > Optimise campaigns with analytics and natural SEO content with UX and accessibility in mind. > Help clients share what they do best with their customers. > Structure content so it's easy to find through site taxonomy and information architecture (IA). > Build positive relationships quickly with people at any level, in any industry. > Work across teams including IT, web, marketing, legal, accessibility, and subject matter experts (SMEs). SERVICES ► WEBSITES: I write home pages, service pages, blogs, and about pages that share your company’s unique selling proposition clearly and concisely - with strong SEO copy and calls to action (CTAs) that increase conversion rates.
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Department of Education
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Government Administration
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700 & Above Employee
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Content Adviser
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Sep 2021 - Aug 2022
> Collaborated with the Content Strategy and Editorial team to ensure consistent communications across the department. > Helped stakeholders plan, create, and publish content. > Designed content that met style guides and digital accessibility standards such as WCAG 2.0. > Presented writing tips to help the team to write simply. > Collaborated with the Content Strategy and Editorial team to ensure consistent communications across the department. > Helped stakeholders plan, create, and publish content. > Designed content that met style guides and digital accessibility standards such as WCAG 2.0. > Presented writing tips to help the team to write simply.
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Mental Health Professionals' Network
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Web Content Coordinator
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Jan 2011 - Mar 2013
> Managed online content according to brand and content guidelines. > Wrote copy for Australia-wide workshops and participation in weekly webinars. Copy types: events, e-newsletters, website copy, landing pages, brochures, SEO copy, online community group policies, process documents, and more. > Developed scoping documents, project plans, and functional specifications. > Shared strategic advice on web tools, online communications, development, and usability. > Managed the sourcing of external vendors, including the tendering and selection process. > Monitored and reviewed emerging technologies, giving recommendations aligned with business goals. > Reported on website, email marketing, and social media activity. > Project managed web improvements, coordinating between external parties and internal stakeholders. Presented to Executive as needed. > Developed social media strategy including a social media policy. Ran social campaigns to build community. > Improved SEO through keyword research, content strategy, internal linking, content updates, and search engine result reviews. KEY ACHIEVEMENTS * Led the website redevelopment project. This involved: user experience testing, expert review, content audit, restructure of navigation, wireframe development, and revised copy. As a result, customers found the information they needed faster and more easily. * Streamlined the registration process for webinar participants. This led to a 95% decrease in tech support required for each webinar. * Improved SEO. This led to a 40% average increase in visitors to the website each month in 2011 compared to 2010. * Improved email marketing strategy: improved email templates, body copy, headlines, coordination with website content, and sending times. Increased open rates to 20-25% of e-news and webinar invitations.
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Australian Psychological Society (APS)
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Web Content Coordinator
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Oct 2010 - Jan 2011
> Oversaw and managed APS website content including: * Writing, editing, sourcing and maintaining online content. Ensured content was timely, up-to-date, and accurate. * Maintained and developed the information architecture of the main APS website and APS Member Groups websites in line with APS strategic goals. > Managed member groups online including reviewing, modifying where necessary, and approving content updates from content owners. > Coordinated, trained and provided helpdesk support for the National Office and external content editors. > Developed and maintained protocols and documentation for the National Office and external content editors. > Managed the structure and content of the APS corporate intranet. > Wrote and distributed e-communications to members as required including: * E-Newsletters * Professional development e-communications * Conference communications * Invitations. > Developed and implemented ongoing evaluation of internal communications. KEY ACHIEVEMENT > Ran a successful online campaign for the organisation's largest event: National Psychology Week. Supported the project team with a targeted marketing campaign, copywriting, advertising, promotional and PR initiatives.
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Vision Australia
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Australia
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Non-profit Organizations
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700 & Above Employee
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Online Communications Coordinator
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Sep 2008 - Oct 2010
> Wrote copy and shared organisational messages with clients, staff, volunteers, and the public using online and print media. > Combined skills in writing, design, web development, and content management to manage the organisation’s internal and external online communications. > Supported a network of online authors in writing web content. Made final editorial decisions and structural changes on the website and intranet. > Provided training and support to content owners and users of the Content Management System (CMS). > Developed and managed social media strategies to promote organisational objectives: moderated social media forums, encouraged conversation and grew social network communities. > Managed web campaigns to: 1/ build awareness of the organisation and its goals by publicising local and organisational PR activities to staff and the community (local, national and global); 2/ fundraise for Vision Australia’s services. > Collaborated with the Information Systems Group, External Communications, Corporate Communications, and Executive. > Worked closely with the Web Accessibility team to promote web accessibility benefits, tools and techniques to staff and the external community. KEY ACHIEVEMENTS * Led a strong online marketing campaign of the organisation's largest fundraising event, Vision Australia's Carol's by Candlelight 2009. This led to: - 80% increase in unique pageviews to the event landing page (2007 - 14,700; 2009 - 27,000) - 2 million tv viewers - 60% increase in online merchandise sales: from $220,000 in 2008 to $350,000 in 2009, despite a low result in other income streams. - $95,000 in donations raised from the event in 2009, a 50% increase from 2008. * Achieved more than 1300% growth in these social media base across a variety of social media platforms with a consistently engaged community. * Generated 80% more participants for the Web Accessibility Training workshops in 2009 compared to 2008.
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University of Melbourne
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Australia
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Higher Education
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700 & Above Employee
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Online Information Officer
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Jun 2007 - Sep 2008
MARKETING> Planned and implemented communication strategies to market a new Master of Science course. Included copywriting for promotional landing page and brochure.> Wrote helpful, user-focused copy for all science websites aligned with styleguide and web publishing guidelines. Ensured content was high-quality, relevant, current, and consistent. INFORMATION MANAGEMENT> Conducted site taxonomy, search engine optimisation (seo) and conformance to online best practices of usability principles and accessibility based on W3C guidelines.> Reported on opportunities for business process improvements to management, marketing, and administration teams across the university.WEB DEVELOPMENT> Undertook website production and re-developments based on user-centred design and usability principles. Included: planning, design, and development, content management, testing and reporting.PROJECT MANAGEMENT> Led the creation of the Science Student Centre website from planning, content management, development, usability testing, and launch.> Oversaw deployment and uptake of the Science CRM. Planning, reviewing, re-development and implementation of changes to the interface, content, back-end functionality and reporting. > Liaised with clients and main stakeholders to produce business system requirements covering functionality, features, limitations and criteria for success, architecture, and implementation project plan. KEY ACHIEVEMENTS* Led the implementation of new website with helpful search functionality. Developed guidelines and trained service centre staff. Site drew consistently high traffic 2 months+ after launch. * Successfully deployed the Science customer relationship management system (CRM). Usage of the CRM by end-users increased at least 60% each month compared to the previous year. Was invited to speak at key marketing meetings to share best practices with others.
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Project Manager and Senior Copywriter
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Mar 2007 - Jun 2007
> Project managed the content strategy and a large amount of content creation for the Faculty of Science website and Open Day flyers within a short timeframe.> Collaborated with 40+ stakeholders to research and write content: including department content owners, the marketing team, and academic programs team.> Wrote persuasive, entertaining, informative copy that encouraged students to apply for science courses.ACHIEVEMENT* Completed the Faculty of Science suite of professional, appealing, helpful flyers and website in time for prospects at the University of Melbourne Open Day 2007. This led a significant number of students to choose the B.Sc starting in 2008.
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Just Ladies Fitness
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Canada
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Wellness and Fitness Services
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Assistant Manager
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Sep 2006 - Dec 2006
> Recruited, trained, and motivated staff. > Handled client and staff concerns with professionalism, sensitivity, and a positive approach. > Communicated marketing strategies and promotions to employees and members to grow the club. > Maintained constant communication and teamwork to ensure customers were taken care of and the gym was run smoothly. > Led the team to maintain a clean, friendly, and professional club. > Generated sales by providing extraordinary service to prospects through walk-ins and promotions.
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Assistant to Ethics Director
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Aug 2006 - Sep 2006
> Prepared documents relating to ethical investigations into chartered accountants. > Communicated with a range of groups including lawyers, company directors, and the general public. > Undertook a variety of projects requiring discretion with professionalism and sensitivity. > Prepared documents relating to ethical investigations into chartered accountants. > Communicated with a range of groups including lawyers, company directors, and the general public. > Undertook a variety of projects requiring discretion with professionalism and sensitivity.
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University of Melbourne
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Australia
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Higher Education
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700 & Above Employee
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International Selection and Communications Officer
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Mar 2004 - Mar 2006
> Assessed Science course applications from international students according to selection guidelines. > Undertook competitor research and analysis of postgraduate courses in international markets: presented a discussion paper with recommendations on where to target international promotion campaigns. > Wrote copy and project managed the creation of publications, content for the website, flyers, university prospectus, and other event marketing materials. > Trained staff and blueprinted processes to increase turn around times for student selection. > Created website guides and trained staff and volunteers across units in use of the website. > Prepared marketing materials for events - and represented the Faculty, supporting international students, parents, and education agencies with their questions and applications for Science courses. > Chaired the International Science Student Working Group which provided advice to Executive on issues facing international students. ACHIEVEMENTS * Consistently implementated and maintained a post-offer communication strategy that segmented audiences and targeted communications. This unique strategy contributed to revenue targets of $11M+ for the unit, enhancing the reputation of the unit within the University, and Australia. * Project managed university-wide marketing event in Singapore: coordinated student mentoring, prepared promotional material, managed the Associate Dean International's calendar and input, and wrote copy for marketing materials. The event was well-attended and we received significant applications from Singaporean students.
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PwC
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Professional Services
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700 & Above Employee
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Global Risk Management Solutions Consultant
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Jun 2003 - Aug 2003
> Analysed consumer and industrial product organisational systems: identified risks and highlighted improvements according to best practices. > Maintained a high level of professionalism and service in all interactions with clients, colleagues, and stakeholders. > Did professional development training in software and tools for mapping processes, recording source data, and analysing risks. > Analysed consumer and industrial product organisational systems: identified risks and highlighted improvements according to best practices. > Maintained a high level of professionalism and service in all interactions with clients, colleagues, and stakeholders. > Did professional development training in software and tools for mapping processes, recording source data, and analysing risks.
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Daratech
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Market Research
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1 - 100 Employee
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Project Officer - Events and Accounting
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Jan 2003 - Mar 2003
> Maintained customer database and website registrations for engineering events around the U.S. > Facilitated the logistics, administration, and promotion of events. > Managed accounts payables and receivables, monthly reporting including reconciliations, month end journals, and closing stock adjustments > Ensured the front office ran smoothly and professionally through roles such as welcoming visitors and redirecting enquiries, administration, and word processing. > Maintained customer database and website registrations for engineering events around the U.S. > Facilitated the logistics, administration, and promotion of events. > Managed accounts payables and receivables, monthly reporting including reconciliations, month end journals, and closing stock adjustments > Ensured the front office ran smoothly and professionally through roles such as welcoming visitors and redirecting enquiries, administration, and word processing.
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Education
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1998 - 2002
University of Melbourne
B. Commerce, Accounting -
1998 - 2002
University of Melbourne
B. Information Systems (BIS), Information Systems -
2010 - 2010
Vision Australia
Web Accessibility Tools and Techniques, Information Technology -
2010 - 2010
Vision Australia
Writing for the web -
2021 - 2021
Bob Bly Master Copy Course
Copywriting -
2017 - 2017
Enchanting Marketing - Henneke Duistermaat
Copywriting -
2019 - 2020
Ramit Sethi's Business Accelerator Program
Entrepreneurial and Small Business Operations -
2015 - 2015
Australian Institute of Fitness
Certificate III and IV in Fitness, Personal Training -
2021 - 2021
UX Content Collective
UX Writing Fundamentals, Information Technology
Community
